Metadata provides a foundation for the cross-channel experiences we consume in the dawn of the 21st century by enabling consistency, context and interoperability.
While Metadata is key to many of the User Experience methods we use – from triggering Content Strategy workflows to enabling faceted search through groups, sorts and filters, it remains a mystery to many of us. This session is a crash course on Metadata in the 21st century for UX Designers.
We'll look at recent developments in the field, and build an understanding of how Metadata enables the exchange of information between parties, channels, systems and platforms through semantic, syntax and lexical specifications.
Attendees will understand how Metadata fits into UX methods and tools they already know – using an ontology to support a mental model for example. This session is a must for all UX Designers looking to build meaningful cross-channel experiences in an increasingly interlinked world.