UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem

Metadata in the
Cross-Channel Ecosystem:
Consistency, Context
Interoperability

@AdamUngstad
Wednesday, 27 March, 13

IA Summit - Baltimore April 3-8

EuroIA - Edinburgh Sept 26-28

Metadata


Metadata enables
consistency, context
and interoperability in
the cross-channel
ecosystem


by managing, describing,
and exchanging
information objects.


What is Metadata?


National Information
Standards Organisation

Metadata is information
about information objects.


What is an
information object?


...a web page

MS#Word#

...a document

...a photograph

Adam Ungstad

...a name

...a vegetable?

...a vegetable

...a book
HTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML


HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
...a package

...a shipment

...a delivery

...a user

There are three types
of metadata:

HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML


administrative,


descriptive,


and structural.


Administrative Metadata


We use administrative
metadata to manage


This is useful for
Responsive Design and
Content Strategy.


The Globe and Mail
HTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892


Desktop

iPad (Browser)

iPad (App)

iPhone (Browser)

iPhone (App)

Administrative metadata can be
used to store content in chunks,
enabling you to style it for
a given device.


Subscription vs Free Content


Free / Subscription-only
Syndicated / Local
Publication Date
Expiry Date
Internal Content Owner
Usage Rights


Right content
Right time
Right channel
Right user


Administrative metadata
enables consistency.


Descriptive Metadata


We use descriptive metadata
to discover and identify


This is useful for
Faceted Search.


Home Depot
HTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/


Facets

Descriptive metadata
enables context.


Structural Metadata


We use structural
metadata to exchange


This is useful for
Rich Snippets.


Secret Lakes of Southern
Vancouver Island

Name%

What’s in a name?

First&Name&

Middle&Ini0al&

Last&Name&

What’s in a name?

First(Name( Other(Given(Names(
cv( cv(
Surname(

Surname((Birth)(
cv(
Surname((Previous)(
cv(

What’s in a name?

First'Name' Other'Given'Names'
cv' cv'
Family'Name'

Family'Name'(Birth)'
cv'
Family'Name'(Previous)'
cv'

Stored in a database

First'Name' Other'Given'Names'
cv' cv'
Family'Name'
Name%
Family'Name'(Birth)'
cv'
Family'Name'(Previous)'
cv'

Exchange Data

Structural metadata
enables interoperability.


Cross-Channel
Ecosystem


Ecosystems


Photo Credit: <a href="http://www.flickr.com/photos/7226703@N06/5913296218/">henrikj</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/
licenses/by-nc/2.0/">cc</a>


HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML


Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phil's 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http://
creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>


“A biological community of
interacting organisms and
their physical environment.”
- Oxford


“...a complex set of
relationships among the living
resources, habitats and
residents of an area.”
- Michigan Tech Kid’s Corner


Mediums
Channels
Interactions
Touchpoints


Medium


“the intervening substance
through which
sensory impressions are
conveyed or physical forces
are transmitted”
- Oxford Dictionary


THE WEB TV PAPER


Channels


“a path along which
information (as data or music)
in the form of an electrical
signal passes”
- Merriam-Webster


7 NEW YORK
TIMES

WEBSITE TV CHANNEL NEWSPAPER


We can cross channels
in the same media.


in the same media.

phone transfers


in the same media.

using your facebook ID
to sign in to a website


Multi-Channel
is not the same as
Cross-Channel


Multi-Channel Experience


Paying your phone bill


PHONE WEBSITE SMS MAIL APP


Cross-Channel Experience


Buying a (physical) book
from Amazon


A cross-channel experience
requires an information
exchange between channels.


MEDIUM

THE WEB TV PAPER

7
NEW YORK
CHANNEL TIMES



Interactions


“a reciprocal action or
inﬂuence”
- Oxford Dictionary


$

PAYING WATCHING READING
A BILL THE SIMPSONS THE NEWS


MEDIUM

THE WEB TV PAPER

7
NEW YORK
CHANNEL TIMES


INTERACTION
$
WATCHING READING
PAYING A BILL THE SIMPSONS THE NEWS


Touchpoints


“an encounter where
customers and business
exchange information,
provide service, or handle
transactions.
- Wikipedia


VAN V EDM
EDM V CAL
OTW V LA

MONTHLY SHAMPOO SPORTS
PAYMENT FORM COMMERCIAL SCORES


MEDIUM

THE WEB TV PAPER

7
NEW YORK
CHANNEL TIMES


INTERACTION
$
WATCHING READING
PAYING A BILL THE SIMPSONS THE NEWS
VAN V EDM
EDM V CAL
TOUCHPOINT OTT V LA

MONTHLY SHAMPOO SPORTS
PAYMENT FORM COMMERCIAL SCORES

Internet of Things


bears, bats & bees

HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/


bears

bats

GlowCaps
HTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F
%2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886


Smart Baby Monitors
HTTP://WWW.WITHINGS.COM/EN/BABYMONITOR


Nike+ Fuel Band
HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND


bees

Industrial Wireless Sensors
Photo Credit: <a href="http://www.flickr.com/photos/84725742@N00/3794260039/">blankdots</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-n
nd/2.0/">cc</a>


A Trackable Object
HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND


Smart Packages
HTTP://WWW.NEAROF.COM/?P=628


PHONE WEBSITE SMS GLO-CAP APP


Information Exchanges


X"


X" Y"


X"
?"
X


?" Y"
Y


X" Y"
Z


X" Y"
ENGLISH


X" Y"
FRENCH


X" Y"
METADATA
STANDARDS


X" Y"
NIEM


X" Y"
DUBLIN
CORE


X" Y"
OASIS


X" Y"
GOOD
RELATIONS


X" Y"
XML


Schema


“...a model for describing
the structure of information.”
- xml.com


XML


.xml

.xsd


What does a
schema specify?


Semantics


meaning


“bench”


“bench” (Canada)

“bench” (Australia)

Name%


First&Name&

Last%Name%


Given&Name&

Family'Name'


Syntax


expression


“capsicum”


“red pepper”


3ric?


St. Germaine?


Saint Germaine?


Lexicon


vocabulary


The Cookie Monster?


Talula Does The Hula
From Hawaii?


Status&


Green?


Under Review?


Implementation Phase?


Ready?


Linked Data


“...a recommended best
practice for exposing,
sharing, and connecting
pieces of data, information,
and knowledge”
- Wikipedia


METADATA
STANDARDS


METADATA
STANDARDS

ORGANIZATION 1
ORGANIZATION 4

ORGANIZATION 2 ORGANIZATION 3


METADATA
STANDARDS

ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION

ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION


standards
enable exchanges


exchanges
enable data linking


Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/


Ontologies


“...a speciﬁcation of a
conceptualization.”
Stanford.edu


“...the exact description
of things and
their relationships.”
- w3schools.com


A controlled vocabulary is a
lightwieght ontology.


employee
subclassOf person

director
subclassOf employee

project manager
subclassOf employee
worksOn Project
reportsTo Director

lackey
subclassOf employee
worksOn project
reportsTo project manage
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/


HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/


1:1
1 : many
many : many


is part of
is used with
is made of


Friend of a Friend (FOAF)

What properties are
associated with a user proﬁle?


Good Relations

What components is a
product made out of?


Semantically-Interlinked
Online Communities (SIOC)

What is a blog post?


Ontologies are documented
using frameworks like
RDF and OWL


HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGY


Web of Data


Web of Documents


“population geneva”


Population!
!
Geneva


Population
Geneva


Knowledge Graph


Knowledge Graph

Knowledge Graph


Knowledge Graph

Knowledge Graph (DBPedia)

Knowledge Graph


Knowledge Graph Google Maps


Knowledge Graph


Knowledge Graph Google Maps

Search Results

Knowledge Graph


Answers not documents


Where do we start?


1. Make metadata a priority


Link metadata to ROI


Identify breakdowns in
cross-channel
experiences


Show how they can be
improved with an
information exchange


Better experiences
create loyalty


Loyalty drives revenue


2. Deﬁne your data


information objects


content assets


users


Start with a
controlled vocabulary


Semantics
Syntax
Lexicon


Add relationships


Use existing standards


3. Identify Exchanges


Internal & External


Current & Potential


Journey Maps


@uxjam


Diary Studies


Business Origami


@jessmcmullin


Happy Paths


Unplanned Paths


4. Build the infrastructure


Start small


Build on what exists


Borrow & Reuse


5. Governance


Create enterprise
information maps


Standardize your
standards


You have to start
somewhere.


Build better
cross-channel
experiences


with metadata.


Thank You!

@AdamUngstad


UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem

More Related Content

Viewers also liked

Similar to UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem

More from aungstad

Recently uploaded

UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem