LinkedIN and Facebook offer fantastic opportunities for companies to develop business relationships. Join Adrienne Cregar Jandler for a tactical review of key features and strategies for utilizing these networks to build business.

1. Strategies for Building Business with LinkedIn and Facebook

2. What we’ll talk about… 7:45 – 8:30 The Business Network: LinkedIn Optimize & Enhance Your Profile Ways to Participate & Increase Your Exposure Using LinkedIn to Grow Your Network Prospecting, Competitive Research & Intel 8:30 – 9:15 Build Your Business with Facebook Profiles, Groups & Pages… Anatomy of a Fan Page Types of Content Posts, & How to do it Customizing Your Page How to Promote Your Page/Increase Fan base What to Post? (ideas)

3. Optimize & Enhance Your Profile An incomplete profile is like planning, advertising, then holding an open house… but keeping the door locked and the lights off! Your very first order of business should be to make sure that your profile is 100% complete – including having a good, professional profile photo

5. Google can see it and LinkedIn’s own search can see it. How do you want to be found?

6. #2: Make it easy to find you… Personalize your public profile link

11. Groups have targeted discussion forums which enable you to position yourself as an expert though your participation

13. #7: Use LinkedIn Answers Answer someone’s question (this positions you as an expert in your subject area) Later, ask some questions or post a poll (a great tool for gaining insight into your market, and also shows you are interested in getting feedback)

14. #8: Utilize your Network Updates! Are there new connections you should request? What are your competitors doing and who are they connecting with? Opportunities to Connect with your Contacts by commenting on their Status update? Groups you should join?

16. Improve your own posted job descriptions and see how competitive yours are by checking out others in your industry

17. Look for a new job

19. Track down new contacts through groups you are in

20. Request connections with new contacts you meet offline/at networking events

21. Create a ‘hit list’ of strategic partners you want to meet – and request connections through your friends

23. Identify prospective clients using the Advanced search

24. Use profiles to gain intel on prospects (interests, school, community involvement, etc.)

25. Conduct reference searches on potential job candidates and business partners.

26. Make your job listings more competitive by checking out job postings in your field

28. There are three types of Facebook entities… Personal Profile Facebook Group Business/Fan Page Friends Members Fans

30. Pages provide analytics

31. Pages are publicly available

32. Pages can be customized with FBML

34. Contests can be run on pagesWhether you already have a fan page, or are considering creating one, you should ask yourself…

35. What incentive do people have to become a fan of your page? How can you add value? What content can you share? What content do you need to create? Who will manage it, and how often will you post?

36. Control Central: Edit Page Post your Comments, links, Photos, Videos, etc. Promote your Page with ads Suggest your page to friends Anatomy of a Facebook Fan Page ‘Insights’ provides Analytics for your page Fans of your page Photo Albums Recent Links Events Listing

37. Ways you can post to your Wall… 1 – Standard update 2 – Update with a link 3 – Update with an image 4 – Update with a video 5 – Update with event information 6 - Update with ‘other’ types of posts (a drop-down menu will be populated with any special apps that enable posting types, like Promotions)

38. How to Post Different Content Types to your Wall Standard post Other Video Who can see your post (default is everyone) Photo Link Event

42. Use Promotions to engage your fan base 1 - Search for the App 3 – Click on ‘Edit Page’ 4 – Click ‘Edit’ in the Promotions App box 2 - ‘Add to my Page’

43. Options within Promotions

44. 7.5 Ways to Promote Your Page 1 - Become a Fan 2 - Share photos, videos, and links that your page posts 3 - Link to your page in (your personal profile’s) status updates 4 - Run an ad 5 – Promote your page in your email signature 6 - Promote your page in other social networks, like on Twitter, LinkedIn, etc. and…

45. #7: Suggest Your Fan Page to Friends ( Also, encourage your fans to suggest your page to their friends)

46. Ideas for What to Post

47. How can you engage your fans? Seek input from them? Make them laugh? Educate them?

48. THANK YOU! Let’s continue the conversation: Facebook.com/atlanticwebworks Linkedin.com/in/adriennecregarjandler