"Y" Counselor

1. Marketing Plan
for an Android App
{ App Name – “Y” counselor }

3. 1. EXECUTIVE DECISION

5. “Y”
COUNSELOR
An Android App

7. 2. Situation Analysis

8. •Company overview
•Market overview
•Target customers

9. “Y”
Counselor
Company overview
“Y” Counselor is our
first product

10. Market overview
Careerkhoj
Easy Career
Planning
Career
Counselor
• Installs 5,000 - 10,000
• Requires Android 4.0
and up
• Installs 1,000 - 5,000
• Requires Android
4.0.3 and up
• Installs 10,000 -
50,000
• Requires Android 4.0
and up
TOP COMPETETORS

11. Target customers
• Students
• Professionals and
• Parents

14. 5. Tactics

15. • Product
• Service
• Brand
• Communication
• Distribution
• Price
Tactics

16. Product
• Android App
• Career Counseling

17. Services

18. Brand

19. Communications
Ycounselor.com

20. Distribution

21. Price
• $4.99 for premium
• Add free app
• If one makes 11 subscribers his/her
app fee will be refunded.

22. 6. Implementation

23. • Offices
• Process
• Schedule

24. Offices
• 1-2 offices in some selective cities

25. Process

28. These slides were created by Kouts Kumar as part of an
internship done under the guidance of Prof. Sameer Mathur
(www.IIMInternship.com)"