4. CONTENTS OF
PRESENTATION
• INTRODECTION OF MOBILINK
• INTRODECTION OF JAZZ
• PRODUCT STRATEGY
• POSITIONING STRATEGY
• PROMOTIONAL & DISTRIBUTIONAL STRATEGY
• PRICE STRATEGY
• COMPETITIVE STRATEGY
• SWOT ANALYSIS
• CORPORATE STRATEGY
• PRODUCT LIFE CYCLE STRATEGY
• JAZZ AS PIONEER
• SUGGESTIONS
• PRODUCT LINE STRATEGY
• CONCLUSION
5. Type Private Limited Company
Industry Telecommunication
Genre Subsidiary
Founded 1994
Founder(s) Motorola USA
Headquarters Islamabad, Pakistan
Area served 10,000 cities, towns, and villages
across Pakistan[1]
Key people Rashid Khan, President and CEO
Products postpaid indigo , prepaid JAZZ,
jazba Mobilink PCO, WiMAX
Revenue $1.5 billion
Employees 7000
Parent Orascom Telecom Egypt
Vimpelcom Group
Website www.mobilinkgsm.com
6. Mobilink Introduction
• Mobilink is the leading cellular service
provider in pakistan to 30 m customers.
• The Mobilink have 38% market share.
• Mobilink was launched jazz as a first
prepaid brand in Pakistan in 1998 .
• Now the Mobilink is the 5th bigger
telecommunication industry all over the
world.
• At that time it wasn’t easy to handle all the
Pakistani prepaid customers so its lead to
many innovations in its products.
7. INTRODUCTION OF JAZZ.
Mobilink's corporate postpaid package is sold under
the brand name "Indigo" and prepaid by the name
of "Jazz".
it is impossible to resist the joyous celebration that
personifies Jazz. Providing a bouquet of benefits in
the form of fun services, attractive call rates and
network reliability, Jazz liberates you from the
shackles of silence so that you can better express
yourself.
Jazz now expands it boundaries to bring to you
even more international destinations!
8. PRODUCT STRATEGY
• In the product strategy the jazz introduce the 92
different product which have different price rate
according to the target segment.
• Jazz check the need of the customers and launch
new package according to customer need .
• They have following packages of jazz.
LADIES OFFER
JUKE BOX SERVICE
FACEBOOK PE CHALTA HAI
INTERNET PACKAGE
BUDGET PACKAGE
SMS BUNDLES
In these packages jazz provide sms. Calls, net.
mms, etc.
9. LINE EXTENSION OF MOBILINK
• MOBILINK has introduced two brands in
their line extension.
• INDIGO as postpaid
• JAZZ as prepaid
11. VALUE ADDED SERVICES
• GPRS,
• Mobilink must services,
• sms messaging,
• Power tools
• Mail services
• Information services
• Missed call alert
• IVR ring tones
• Conference bridge
• Fax mail
• Mobilink games
• Mobilink TV
• PIA reservation
12. POSITIONING STRATEGY
• PHYSICALLY POSITIONING
RED COLOUR
ACTUAL PRODUCT(jazz)
PERCEPTUAL POSITIONING
STRONGE NETWORK
AVAILIBLE EVERYWHERE
13. PROMOTIONAL STRATEGY
in the promotional strategy the jazz team use the
following medias
Advertisement
Billboards
Electronic Media
Printed Media
Endorsement
14. DISTRIBUTION STRATEGY
Jazz use the distributional strategy in following
ways
Retailers
Wholesalers
Franchise
Through Agents
15. PRICE STRATEGY
Jazz use price skimming strategy .
they charge high price against its competitors
because the manager says that they give the good
quality service against its competitors that’s why
they are charge high price. In jazz prepaid charges
300,600,900,to 6500.
The minimum call rate of jazz is 2.5per minuts
minimum call rate is 2.5 rupees per min.
16.
17. COMPETITIVE STRATEGY
Jazz face to multi competitors like
Telenor
U-fone
Warid
Zong
The manger said that our strong competitor
is Telenor now. The point that is differ
from its competitors are good quality of
voice and strong network
18. Continue……….
• Jazz is the leader in the market when they are
introduce a new thing then the followers copy it
quickly like
• Lucky draw of cars
• location tracking system etc.
• When they go for the new package the other
companies also go for the same package.
19. SWOT ANALYSIS
• WEAKNESS• THREAT
• STRENGTH• OPPORTUNITY
3G call
Target uncoverage
area
Low price
Target most
corporate
customer
Strong brand image
Potential customer
Highest coverage
Biletral roaming with
50 operators
First introduce HR
Most expensive
telecom co.
Weak customer
retention
Currently providing
not good services .
Internet co.
P.T.A.
Employee
retention
Loss of loyol
customer
22. JAZZ AS LEADER
JAZZ is the leader in the market. They are
using“ fortress/position defense strategy in
growth market. According to this strategy they
continually strengthen their strongly held current
position . They are offering different packages for
maintaining this position in the market , because they
have very strong competitor in the market”.
23. VISION Corporate Strategy
“To be the leading
telecommunication services provider
in Pakistan by offering innovative
communication solutions of our
customers while exceeding
shareholder value and employee
expectations”
24. MISSIOM Corporate Strategy
“To be the unmatchable mobile
system of communication in Pakistan
this provides the best value to its
customers, employees , business
partners and shareholders”
25. TARGET MARKETING
• Jazz target the following segment
youngsters via jazz jazba
housewives via ladies first
farmers via jazz one
internet user via internet
packages
layman jazz octane
And more
26. SUGGESTION
Mobilink should attract maximum customers and
satisfy them.
They should try to improve their customer service
center for customer’s satisfaction.
Mobilink should target those areas which are less
develop for providing their services
As far as their charges are concerned they are a
bit expensive as compared to their competitors so
we suggest that the charges should be reduced.
27. CONCLUSION
MOBILINK is a pioneer and a leading brand
in the market. They are enjoying a
healthy share of 38% in the market.
JAZZ has become a trade-mark of quality
call because of its strong network.
