Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PTCL Pakistan Telecommunication


Published on

Information about ptcl., its products & services

Published in: Business
  • Be the first to comment

PTCL Pakistan Telecommunication

  1. 1. Group Members Sardar Sikander Ali Raza Saffi Mehmood Tajammul Farooq
  2. 2. Introduction  Largest telecommunication company  Holds the status of backbone for country's  Company consists of around 2000 telephone exchanges across country providing largest fixed line network. GSM, CDMA and Internet are other resources of PTCL  Government of Pakistan retained 62% of the shares while the remaining 12% are held by the general public.  Profits till 31 March 2013 are 2,916,318,000
  3. 3. Vision To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. Mission To provide a learning environment and tools to help our customers reach their full potential.
  4. 4. Products & Services PTCL Landline Vfone Smart TV Pakistan Package Calling Cards Phone and Net Conference call Identical number service Broadband Broadband Pakistan Evo wireless Web hosting Dial up internet Dialup vfone
  5. 5. Competitors Of PTCL Mobilink Telenor Warid Wateen Naya Tel
  6. 6. Implementation of ERP Oracle based Accounting system Computerized record of all employees Computerized record of traffic relating to local, NWD and International calls help management in Network Planning, Call Routing and pricing. ERP (SAP based), restructuring, B& CC etc.
  7. 7. Suppliers  Input TIP from Haripur  Internal inputs also from Siemens, Erricson  Huawei out door  Optical fiber system from Z-T china including DSL facility  Alcatel  NEC  J.S telecom  ZTE
  8. 8. SWOT
  9. 9. Strength PTCL enjoy monopoly State of the Art International Gateway Exchanges & Satellite Earth Stations large earnings good quality international connectivity Customer Base of over 4 million Government support
  10. 10. Weakness Image – Government organization Image – Lack of customer focus Image – Outdated people and technology (perception) Lack of aggressive marketing Lack of customer services Ambiguous management style Lack of corporate culture
  11. 11. Opportunity Growth in telecommunication industry More aware and technology understanding Market open for more number of products Introduce High Value Added Products Time to establish brand loyalty
  12. 12. Threats Exposure to market competition Migration to Cellular Networks Ability to Attract & Retain Quality Professionals
  13. 13. BCG Matrix
  15. 15. Product IN Based Value Added Service  Internet facility  0800 80800 Toll Free  Customer services center  Basic Services (PSTN Lines)  Package of seven special services  Digital communication all around the world  PTCL Calling Cards Domestic & International  Premium Rate (0900) & Virtual Private Network Service.  Voice  Data & Video  Voice Messaging Service (VMS)
  16. 16. Value Added Service  Digital Subscriber Loop (DSL).  Universal Access Number (UAN).  Voice Mail & Messaging Services.  Calling Line Identification (CLI) service.  Digital features like Call Waiting, Call Transfer etc.  Universal Internet Number (UIN) - for ISP's Licensed only).  Local/Domestic/International Leased bandwidth and point to point leased lines.
  17. 17. Pricing Strategy
  18. 18. Placement Strategy & Promotional Strategy uses different media for promotion like Print Media Newspapers Electronic Media Local cables Radio Internet Brochure Bill Boards
  19. 19. Process PTCL follow easy process for any value added services or if subscribed to the new package
  20. 20. Distribution Process EVO PTCLHead Quarter (Warehouses) PTCLCSC/OSS Exchanges Customer PTCLHead Quarter (Warehouses) Franchise Sub Dealers Customers Distribution of EVO through Direct Sales Point Distribution of EVO through Indirect Sales Point Supplier Supplier
  21. 21. Relationship Management
  22. 22. Main Feature at PTCL  Providing 24/7 call centre and technical support.  Calling customers and getting their feedback.  Customer care department that could be reached through emails  Providing personalized account details that customer’s could check at any time.  Online Complaint Registering System  Online Billing and Payment Option
  23. 23. Internal Customers Competitive Pay Secure Working Environment Employee Empowerment Career Opportunities: Discounted Offers