Sardar Sikander Ali Raza
Saffi Mehmood Tajammul Farooq
Largest telecommunication company
Holds the status of backbone for country's
Company consists of around 2000 telephone exchanges across country
providing largest fixed line network. GSM, CDMA and Internet are other
resources of PTCL
Government of Pakistan retained 62% of the shares while the remaining 12%
are held by the general public.
Profits till 31 March 2013 are 2,916,318,000
To be the leading Information and Communication Technology Service Provider
in the region by achieving customer satisfaction and maximizing
To provide a learning environment and tools to help our customers reach
their full potential.
Products & Services
PTCL Landline Vfone
Smart TV Pakistan Package
Calling Cards Phone and Net
Conference call Identical number service
Dial up internet
Competitors Of PTCL
Implementation of ERP
Oracle based Accounting system
Computerized record of all employees
Computerized record of traffic relating to local, NWD and International
calls help management in Network Planning, Call Routing and pricing.
ERP (SAP based), restructuring, B& CC etc.
Input TIP from Haripur
Internal inputs also from Siemens, Erricson
Huawei out door
Optical fiber system from Z-T china including DSL facility
PTCL enjoy monopoly
State of the Art International Gateway Exchanges & Satellite Earth
good quality international connectivity
Customer Base of over 4 million
Image – Government organization
Image – Lack of customer focus
Image – Outdated people and technology (perception)
Lack of aggressive marketing
Lack of customer services
Ambiguous management style
Lack of corporate culture
Growth in telecommunication industry
More aware and technology understanding
Market open for more number of products
Introduce High Value Added Products
Time to establish brand loyalty
Exposure to market competition
Migration to Cellular Networks
Ability to Attract & Retain Quality Professionals
IN Based Value Added Service
0800 80800 Toll Free
Customer services center
Basic Services (PSTN Lines)
Package of seven special services
Digital communication all around the world
PTCL Calling Cards Domestic & International
Premium Rate (0900) & Virtual Private Network Service.
Data & Video
Voice Messaging Service (VMS)
Value Added Service
Digital Subscriber Loop (DSL).
Universal Access Number (UAN).
Voice Mail & Messaging Services.
Calling Line Identification (CLI) service.
Digital features like Call Waiting, Call Transfer etc.
Universal Internet Number (UIN) - for ISP's Licensed only).
Local/Domestic/International Leased bandwidth and point to point leased
Placement Strategy & Promotional Strategy
uses different media for promotion like
PTCL follow easy process for any value added services or if
subscribed to the new package
Distribution Process EVO
Distribution of EVO through Direct Sales Point
Distribution of EVO through Indirect Sales Point
Main Feature at PTCL
Providing 24/7 call centre and technical support.
Calling customers and getting their feedback.
Customer care department that could be reached through emails
Providing personalized account details that customer’s could check at
Online Complaint Registering System
Online Billing and Payment Option