Ever since Jazz and Warid joined hands to become a singular force which is even more dynamic, there has been a consistent effort to bring the best services for the masses.
5. INTRODUCTION
Ever since Jazz and Warid joined hands to
become a singular force which is even more
dynamic, there has been a consistent effort
to bring the best services for the masses.
With these powers combined, our family of
more than 52M has become the beneficiaries
of unparalleled opportunities & capabilities.
Therefore, there is much to celebrate!
6. HISTORY OF JAZZ
Jazz is the largest cellular service provider
in Pakistan. It started operations on 11 June
1994 as the first GSM cellular Mobile service
in Pakistan by “MOTOROLA” Incorporation.
It has 28.24 million customers by March 2009.
Later it was sold to Orascom, an Egypt-
based multi-national company. On 1 July
2008, Jazz was the second WIMAX internet
service provider in Pakistan.
7. HISTORY OF WARID
WARID Pakistan launched its services in May
2005. Within 80 days of launch of WARID
Pakistan claim to have attracted more than 1
million users. On December 20, 2010, Warid
Telecom was rebranded as Airtel. On
January 1, 2014 Warid in collaboration with
Bank Alfalah launched mobile banking
service namely ‘Mobile Paisa'. In 2014,Warid
also introduced LTE 4G services in Pakistan.
8. Business Description
•Mobile devices i.e. 3G, 4G & LTE
•More than 100K Sims card
•Internet Devices
Products
•Post-paid & Pre-paid
•Dedication Services
•Digital Value Added Services
•Jazz cash Services
Services
•Market Leadership
•Nation’s Leading brand
•Core Values
Brand
10. Vision
• “To be the leading telecommunication
services provider in Pakistan by
offering innovative communication
solutions for our customers while
exceeding shareholder values and
employees expectations”
11. mission
• “To be a superior communication
service company in Pakistan which
provides best value of its customers,
employees, business partners and
shareholders”
14. Core Values
• Quality - The best available
• Honesty- Communicating truthfully
• Integrity- Our Pride
• Compassion- We listen, we care, we
feel
• Friendliness- We promise, we deliver
• Simplicity- Easy and user friendly
15. Corporate
Strategy
• Dominance in the retail network
market.
• Expansion in the domestic and
international markets.
• Creation of positive brand and
company recognition.
16. Competitive
Strategy
• LOW COST LEADERSHIP
The great network itself on providing customers
with low-cost services that beat competitors.
• DIFFERENTIATION STRATEGY
Jazz uses the differentiation strategy to succeed
by creating a product or service unique to
customers. It has achieved this strategy by
offering good quality of voice and strong
network and brand images exclusive to the
market.
17. Business
Strategy
• 1:-ENSURE NETWORK QUALITY:
• Advantage: - Quality will improve
• Disadvantage: - Errors can be occur in the system
• 2:-FOCUS ON SUBSCRIBER RETENTION:
• Advantage: - Subscriber loyalty can be increase
• Disadvantage: - Subscriber can be switch
• 3:-BETTER CUSTOMER INCENTIVE PLANS:
• Advantage: - Customer can be increase
• Disadvantage: - Competitor can also give better
incentives
18. Conti…
• 4:-TRAINING ON REGULAR BASES TO KEEP EMPLOYEES
UP TO DATE AND MOTIVATED:
• Advantage: - Employee learn new things on regular
bases
• Disadvantage: - Employee may be fed up from daily
training
• 5:-INNOVATION IN TECHNOLOGY:
• Advantage: - Technology must be improved
• Disadvantage: - Competitor may be over take your
technology
19. Conti…
• 6:-OFFER LOWER RATES AS COMPARE TO OTHER
NETWORKS:
• Advantage: - Grab more customers as compare to
others
• Disadvantage: - Competitor will also be offer
• 7:-IMPROVEMENT IN CUSTOMER SERVICES:
• Advantage: - Customer satisfaction will be
increase
• Disadvantage: - Conflicts can be cause when jazz
offer any service
20. SWOT ANALYSIS
• SWOT analysis is specially the
study of Strength Weakness
Opportunities and Threats, out of
which strength and weaknesses
are internal factors whereas
Opportunities and Threats are
external factors.
22. STRENGTHS
• Compatible Prices.
• Variety of tariff Plans
• Best Vendor Selected
• Customer Focused Services
• Experienced higher Management
• Easy access to customers
• Working on the staff development
strategies
• Higher Pay Structures
• VAS (Value add services including
extra features)
• Effective marketing strategy
23. WEAKNESSES
• Network issues (signals fluctuation
problem)
• Coverage Issues (city coverage is
big issue)
• Delayed activities
• Difficult to convert the customer of
the other companies user
24. OPPORTUNITIES
• A developing market
• Mergers, joint ventures or strategic
alliances
• Could develop new products
• Decline of major competitors
• Technologically better environment
• New launches
• Expansion of network coverage area
• Better Marketing Promotions
• Needs to develop competitive edges
• Employee Recognitions Programs
25. THREATS
• Emerging companies in market
• Unstable political conditions
• New companies in market
• High public expectations
• Low prices of competing brands
27. FIVE FORCES MODEL
• Bargaining Power of
Customers: High
• Bargaining Power of Suppliers:
Low
• Potential Entrants / Barriers to
Entry: High
• Threat of Substitutes: High
• Potential Competitors/ Rivalry:
High
28. Supply Chain
Management
• To oversee supply and inventory
management of SIMS, implementation
of distribution models and development
and implementation of polices for
warehouse management.
29. Conti…
SCM is all about effective integration of…
Right product
Right Quality
Right Quantity
At Right Place
At Right Time
At Right Value
31. Key Success
Factors
• Strategic Focus: Leadership, Management
and Planning
• People: Personnel, Staff, Learning and
Development
• Operations: Processes, Work
• Marketing: Customer Relations, Sales and
Responsiveness
• Finances: Assets, Facilities and Equipment
32. Criticism of Jazz-warid
The following points were observed:
• There is not good stability in the
organization relating to the customer
dealing.
• The use of information technology is
not as per international standard.
• The marketing strategies are not so
much satisfied.
• There is a fluctuation in the working
of the employees.
33. Conclusion
Jazz is a pioneer and leading brand in
the market. It has become a trademark
of quality call because of its strong
network.
It has proven itself as a socially
responsible corporate by participating
in charity and education programs that
support the poor.