The coca cola company is the largest
manufacturer, distributer & marketer of
non-alcoholic beverage concentrates and
syrup in world.
The company sells over six million
beverages every day.
World’s largest beverage distribution
Type soft drink (cola)
Manufacturer Coca-Cola company
Founder Asa Candler
Country of origin United States
Area served over 200 countries
Profit: maximize the return of
People: establish a great place to work
where people are inspired to the best they
planet: being a global citizen that makes
To refresh the world in mind.
To Create the value in brand &
difference everywhere we engage.
To inspire moment of optimism
through our brand & action.
Being a global leader in the
“HRM is function that assist
the organization in achieving
goals by obtaining and
maintaining the effective
what is selection?
“Selection is the process of picking
individuals who have relevant
qualifications to fill jobs in an
organisation. The basic purpose is to
choose the individual who can most
successfully perform the job from the
pool of qualified candidates”.
Selection Tools at Coca-Cola
The selection process will vary depending on
the position you are applying for, as one
process can not fit all the different roles we
have here at CCE. however, in most cases a
combination of any of the following tools will
4)roles play/situational exercises
Selection Process at
Ads in Newspapers & Website.
Candidates Apply through C.V.
Eligible Candidates are Called for Written
Concept Of Reliability & Validity:
“The reliability of an assessment test is the
extent to which it measures learning
“The validity of an assessment test is the
extent by which it measures what it was
designed to measure”.
Test of Cognitive abilities
(Aptitude test, Intelligence test)
Physical & Motor abilities test
(static strength,Stamina, Body coordination)
Personality & Interests
(Attitude, Motivation, Temperament)
Tests Taken at Coca-Cola
extraversion, conscientiousness, openness
to new experiences, optimism,
agreeableness, service orientation, stress
tolerance, emotional stability, and initiative
Measure an individual's mental and/or
Critical Degree related test
These tests are conducted by Company to
test the previous degree & Qualification.
Concluding it can be said that the selection
process is the basis of employing right person
on the right job. Selection test must be
designed properly involving the best attributes
of the four or best suitable combination from
Cognitive, Motor, Personality & Achievement
Selection test in Coca-Cola includes critical
degree related, personality & Psychology Test &
prefer 18 years of education to apply for job not
less than this.
The Criteria of selecting only Lums & IBI
graduates must be changed as Coca-Cola says it
practices equality in providing job opportunities
so they should also give job opportunities to
other University Graduates. As equal
employment opportunity is the right of
All other companies offer job after 16 year of
studies but Coca-Cola after 18 years of studies.
They must change the criteria of selection.