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Recruitment process of coca cola


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Recruitment process of coca cola

  1. 1. Introduction  The coca cola company is the largest manufacturer, distributer & marketer of non-alcoholic beverage concentrates and syrup in world.  The company sells over six million beverages every day.  World’s largest beverage distribution system.
  2. 2. Company History Type soft drink (cola) Manufacturer Coca-Cola company Founder Asa Candler Country of origin United States Introduced 1889 Area served over 200 countries Employees 92,400
  3. 3. Vision  Profit: maximize the return of shareholders  People: establish a great place to work where people are inspired to the best they can do  planet: being a global citizen that makes a difference
  4. 4. Mission  To refresh the world in mind.  To Create the value in brand & difference everywhere we engage.  To inspire moment of optimism through our brand & action.  Being a global leader in the beverage
  5. 5. what is HRM?
  6. 6. Human Resource Management “HRM is function that assist the organization in achieving goals by obtaining and maintaining the effective employees” .
  7. 7. what is selection? “Selection is the process of picking individuals who have relevant qualifications to fill jobs in an organisation. The basic purpose is to choose the individual who can most successfully perform the job from the pool of qualified candidates”.
  8. 8. Selection Tools at Coca-Cola The selection process will vary depending on the position you are applying for, as one process can not fit all the different roles we have here at CCE. however, in most cases a combination of any of the following tools will be used: 1)group exercise 2)presentation 3)psychometric test 4)roles play/situational exercises 5)interview
  9. 9. Selection Process at Coca-Cola  Ads in Newspapers & Website.  Candidates Apply through C.V.  Eligible Candidates are Called for Written Test.  Screening Interview.  Major Interview.  Joining.
  10. 10. Selection Test  Concept Of Reliability & Validity: “The reliability of an assessment test is the extent to which it measures learning consistently”. “The validity of an assessment test is the extent by which it measures what it was designed to measure”.
  11. 11. Classification of Employment Tests  Test of Cognitive abilities (Aptitude test, Intelligence test)  Physical & Motor abilities test (static strength,Stamina, Body coordination)  Personality & Interests (Attitude, Motivation, Temperament)  Achievement test (Job knowledge)
  12. 12. Tests Taken at Coca-Cola  Personality test extraversion, conscientiousness, openness to new experiences, optimism, agreeableness, service orientation, stress tolerance, emotional stability, and initiative or proactivity.  Psychological test Measure an individual's mental and/or behavioural characteristics.
  13. 13.  Critical Degree related test These tests are conducted by Company to test the previous degree & Qualification.
  14. 14. Conclusion  Concluding it can be said that the selection process is the basis of employing right person on the right job. Selection test must be designed properly involving the best attributes of the four or best suitable combination from Cognitive, Motor, Personality & Achievement tests.  Selection test in Coca-Cola includes critical degree related, personality & Psychology Test & prefer 18 years of education to apply for job not less than this.
  15. 15. Recommendations  The Criteria of selecting only Lums & IBI graduates must be changed as Coca-Cola says it practices equality in providing job opportunities so they should also give job opportunities to other University Graduates. As equal employment opportunity is the right of everyone.  All other companies offer job after 16 year of studies but Coca-Cola after 18 years of studies. They must change the criteria of selection.
  16. 16. References  employee-selection-process.htm  ums/human-resources-management-h- r/213746-human-resource-management- coca-cola.html  HR Deptt.Coca-Cola Beverages Pakistan Lahore, kot Lakhpat  nt%20testing/testtypes.aspx