Presentation by Fiona Caldecott, Leveraging LinkedIn to grow your business, midlands branch event on 25 June 2019 in Derby.

1. Leveraging LinkedIn to Grow
your Business
Fiona Caldecott
E fionacaldecott@3degreessocial.co.uk
T 07770 584521

2. 2 SIDES TO LINKEDIN
PROFILE
Get found
Give Value
Provide Credibility
STRATEGY
Find
Connect
Engage
E fionacaldecott@3degreessocial.co.uk
T 07770 584521

3. Profile - Photo
As you would meet a new client
Get a great photo then think where
else you can use it in your business
E fionacaldecott@3degreessocial.co.uk
T 07770 584521

4. Profile - Headline
THE MOST IMPORTANT PART
Grab attention, what you do, search
terms, separators
120 characters
E fionacaldecott@3degreessocial.co.uk
T 07770 584521

5. Profile –
“About”
Pick your niche and explain what you do from the
perspective of WIIFM (what’s in it for them).
Lose the I am
Offer free advice – give value
Contact details
Make it personal
E fionacaldecott@3degreessocial.co.uk
T 07770 584521

6. Profile - Recommendations
How many of you have written
client testamonials?
On your website?
On your letterheads?
On LI?
Video testamonials?
E fionacaldecott@3degreessocial.co.uk
T 07770 584521

7. STRATEGY
FIND (Get FOUND)
CONNECT
ENGAGE
E fionacaldecott@3degreessocial.co.uk
T 07770 584521

8. Find (get found by) your ideal connection
Be proactive – search for target market,
but remember its not just them, but who
they know
Connect with everybody (well nearly)
Got a drawer full of business cards – follow
up!
E fionacaldecott@3degreessocial.co.uk
T 07770 584521

9. CONNECT
Connect in the right way – personalised message –Respond to
all messages and connection requests –
Set up a message sequence, it can take 3-4 messages to get
a response.
It’s the response that gives you the opportunity to really
engage with them.
A message sequence leads to a much stronger conversion
rate
E fionacaldecott@3degreessocial.co.uk
T 07770 584521

10. Fiona Caldecott
07770 584 521
linkedin.com/in/fionacaldecott
fionacaldecott@3degreessocial.co.uk
E fionacaldecott@3degreessocial.co.uk
T 07770 584521