1) The document evaluates a media project. It summarizes how the project challenged some conventions of horror movies by having a teenage boy as the murderer instead of an adult and not filming at night or including scary costumes. 2) It represents teenagers and women, with the teenager wielding a knife and the woman showing fear as she is chased. 3) It would likely be distributed through cinemas, DVD retailers, and advertised by similar companies like Blockbuster given it is a film targeted towards teenagers and horror comedy fans aged 14-25.