Evaluation II
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The target audience for the film is 15-25 year olds who enjoy themes around school life, social groups, and depression. A secondary target is 13-18 year olds who can relate to school and teenage experiences. Specifically, the audience enjoys Marvel comics, Japanese manga/anime, and horror films. Pre-production research included studying Japanese comics/anime and gothic horror films focused on teenagers to blend these styles into the film's storyline.
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Evaluation question 4
The document discusses the target audience for a media product. It was decided that the primary target audience would be males aged 35 and above, as statistics showed this demographic frequently watched action films. Interviews with the target audience and secondary audiences provided insights into their interests in the genre. Specifically, they enjoyed fast-paced narratives with iconic genre elements and were turned off by non-linear stories. The media product was given a 15 rating since it contained some violence, targeting mainstream 15+ audiences.
What have you learnt from your audience feedback?
The document discusses audience feedback received from questionnaires distributed on Facebook about a short film exploring teenage depression. Key findings include:
- Respondents provided both factual and emotional accounts of depression from personal experiences and YouTube videos that informed the filmmaker's research.
- The questionnaires helped assure the filmmaker their film addressed legitimate themes and issues relevant to the target audience.
- Responses gave insight into the target audience and how they view depression, short films, and social realism genres.
Task 3
The document discusses feedback received from test audiences for a film project. It describes how the filmmakers received feedback at various stages of production:
1) In pre-production, audiences provided feedback on the film idea and suggested having a theme of red and that the pill on the protagonist's tongue may be difficult to capture clearly.
2) During production, audiences viewed rough cuts and suggested darkening the protagonist's lips on promotional materials to match the film's dark tone.
3) In post-production, the teaser trailer was released to gather feedback on the final product.
4.%20 proposal(3)
This proposal is for a film magazine called Galaxy Magazine. The purpose is to entertain and educate audiences interested in modern film genres through icons from different films and facts about movies, genres, characters, and actors. The content will focus on how genres like horror, action, and sci-fi have been successful and influenced society by looking at box office figures and audience opinions. The primary audience is males and females aged 15-24 who are interested in film culture. Younger viewers under 15 will need parental permission. While some content may feature violent movies, disclaimers will be used to avoid offending groups. Existing trademarks, logos, characters, and some design aspects will require permission to avoid copyright issues.
Theory - audience
The document discusses several audience profiles for different types of media content:
- A superhero action film aimed at teenage boys and adult male comic fans.
- An adult comedy targeting male and female adults ages 24-44.
- An animated comedy for children ages 0-14 and their families.
It also covers topics like the hypodermic needle effect of propaganda films during WWII, how media can provide information and help personal identity and social interaction, and entertainment and escapism through media. Consumer generated content is discussed as a way for media producers to expand their audience and make money, while the audience generates content to potentially become famous or share their lives.
Evaluation question 5
The filmmakers targeted their audience by including references to violence and gun crime based on audience research showing an interest in action genres. They also used classical, operatic music throughout the film to appeal to fans of movies like "The Godfather" and "Goodfellas" that also featured similar music. They felt successful in conforming to genre conventions, using music that complemented the film well, and receiving positive feedback on their use of parallel editing. Areas for improvement included using more realistic violence and graphic scenes such as showing the character's murder.
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Evaluation question 4
The document discusses the target audience for a media product. It was decided that the primary target audience would be males aged 35 and above, as statistics showed this demographic frequently watched action films. Interviews with the target audience and secondary audiences provided insights into their interests in the genre. Specifically, they enjoyed fast-paced narratives with iconic genre elements and were turned off by non-linear stories. The media product was given a 15 rating since it contained some violence, targeting mainstream 15+ audiences.
What have you learnt from your audience feedback?
The document discusses audience feedback received from questionnaires distributed on Facebook about a short film exploring teenage depression. Key findings include:
- Respondents provided both factual and emotional accounts of depression from personal experiences and YouTube videos that informed the filmmaker's research.
- The questionnaires helped assure the filmmaker their film addressed legitimate themes and issues relevant to the target audience.
- Responses gave insight into the target audience and how they view depression, short films, and social realism genres.
Task 3
The document discusses feedback received from test audiences for a film project. It describes how the filmmakers received feedback at various stages of production:
1) In pre-production, audiences provided feedback on the film idea and suggested having a theme of red and that the pill on the protagonist's tongue may be difficult to capture clearly.
2) During production, audiences viewed rough cuts and suggested darkening the protagonist's lips on promotional materials to match the film's dark tone.
3) In post-production, the teaser trailer was released to gather feedback on the final product.
4.%20 proposal(3)
This proposal is for a film magazine called Galaxy Magazine. The purpose is to entertain and educate audiences interested in modern film genres through icons from different films and facts about movies, genres, characters, and actors. The content will focus on how genres like horror, action, and sci-fi have been successful and influenced society by looking at box office figures and audience opinions. The primary audience is males and females aged 15-24 who are interested in film culture. Younger viewers under 15 will need parental permission. While some content may feature violent movies, disclaimers will be used to avoid offending groups. Existing trademarks, logos, characters, and some design aspects will require permission to avoid copyright issues.
Theory - audience
The document discusses several audience profiles for different types of media content:
- A superhero action film aimed at teenage boys and adult male comic fans.
- An adult comedy targeting male and female adults ages 24-44.
- An animated comedy for children ages 0-14 and their families.
It also covers topics like the hypodermic needle effect of propaganda films during WWII, how media can provide information and help personal identity and social interaction, and entertainment and escapism through media. Consumer generated content is discussed as a way for media producers to expand their audience and make money, while the audience generates content to potentially become famous or share their lives.
Evaluation question 5
The filmmakers targeted their audience by including references to violence and gun crime based on audience research showing an interest in action genres. They also used classical, operatic music throughout the film to appeal to fans of movies like "The Godfather" and "Goodfellas" that also featured similar music. They felt successful in conforming to genre conventions, using music that complemented the film well, and receiving positive feedback on their use of parallel editing. Areas for improvement included using more realistic violence and graphic scenes such as showing the character's murder.
Film magazine ideas
The group brainstormed ideas for the name of their film magazine and came up with 15 options. They selected the top 5 names and conducted a survey of 40 people from their target audience. The results showed that "Cinemix" received over 50% of the votes and was the clear favorite. As a result, the group concluded that "Cinemix" would be the name of their film magazine since it was strongly preferred by their target audience.
Feedback
The document contains questions about a film trailer, poster, and magazine seeking feedback on genre, storyline reflection, improvements, and which would be most likely to buy. It asks about the trailer's genre, most intriguing part, age rating and why, storyline, and significant parts. It also contains repeated questions about the genre, storyline reflection, and improvements needed for multiple posters and magazines related to the film trailer.
As level media studies evaluation
This document contains an evaluation by Caitlin Jane French of her media studies AS level product, which appears to be a magazine. She summarizes how her product used, developed, and challenged conventions of real magazines in terms of the front page, front cover, contents page, and double page spread layout. She also discusses how her product represented social groups, the media institution that might distribute it, its target audience, how she addressed this audience, and technologies and skills learned through the process.
Film magazine name ideas
The group brainstormed ideas for the name of their film magazine and came up with 20 potential names. They selected the top 5 names based on effectiveness and conducted a survey of 40 people from their target audience to determine the most favored name. The results showed that "Cinemix" was overwhelmingly the most popular choice, receiving over 50% of the votes. Based on this positive feedback from their target audience as well as its clever connection to cinema and movie snacks, the group decided to name their magazine "Cinemix".
Evaluation 4
The primary audience for the media product is males aged 15-25 from working class backgrounds. This is because the creators are in that demographic and understand the interests of that group. Research shows working class individuals prefer action films more than other classes. Many males under 35 also enjoy action films. The film is classified as a 15 due to adult themes and drug use, which matches the target audience age. The film will likely be released independently or straight to DVD/Blu-Ray due to its niche audience that is not mainstream.
Magazine Advert Draft Graphs and Analysis
The document analyzes the results of a questionnaire about a music magazine advertisement digipak. Question 1 found an even gender split of respondents. Question 2 found R&B to be the most common genre pick, though many genres were chosen. To improve, the ad needs to be more dominant in R&B. Question 3 saw an even range of genre picks, and romance should be made more pronounced. Question 4 ratings ranged from 4-7, showing the ad needs improvement, such as changing colors and images to be more appealing.
Question 5 A-level Media evaluation
The student conducted research to understand what attracts audiences to thriller films, including administering surveys. They incorporated codes and conventions of the thriller genre identified in research into their film. Additionally, they posted regular production updates on their blog to generate audience anticipation and interest in the completed film. Through these efforts, the student was able to attract an audience and gain insight into audience tastes regarding thriller films.
Presentationnnnn
The media product uses, develops, and challenges conventions of real media. It develops conventions by showing the title through a diary being flipped through. It challenges conventions by doing this rather than typical title presentation. It uses conventions like establishing shots to set the scene and introduce the protagonist. The product challenges conventions by having a dual protagonist, one of whom is a black female, which expands its audience. It was influenced by the film Juno and aims to capture a similar atmosphere.
As media evaluation
Our media product represents younger generations as the main stars are young girls and the target audience is young adults. It shows themes of revenge that the filmmakers thought younger audiences would enjoy. While unlikely to be distributed by major Hollywood studios due to being made by teenagers, the filmmakers believe a television channel like Channel 4 could distribute it, as the film meets audience demands for the revenge genre and conventions that would make it suitable to show on TV.
Pro forma audience
The document discusses audience profiles for three different films. The primary audience for the first film is teenagers aged 15-24, especially males, while the secondary audience is adult males aged 25-44. For the second film, the primary audience is adults aged 25-44 due to its serious subject matter, while the secondary audience is teenage boys aged 15-24 attracted to the war setting. The primary audience for the third film "IT" is adults aged 25-44 as it is a horror film, while the secondary audience is teenagers attracted to the horror genre.
Audience response
The document discusses participatory media audiences and provides the example of Star Wars YouTube channels. It notes that some of the biggest Star Wars fan channels, like Star Wars Theory with over 1 million subscribers, have audiences that choose to watch videos and interact through likes, subscriptions, and comments, making them participatory.
Foundation Portfolio Evaluation
1) The document evaluates a media project. It summarizes how the project challenged some conventions of horror movies by having a teenage boy as the murderer instead of an adult and not filming at night or including scary costumes.
2) It represents teenagers and women, with the teenager wielding a knife and the woman showing fear as she is chased.
3) It would likely be distributed through cinemas, DVD retailers, and advertised by similar companies like Blockbuster given it is a film targeted towards teenagers and horror comedy fans aged 14-25.
WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PROJECT?
The target audience for the film is teenagers aged 15-18, specifically girls, as research found this age group prefers horror films and the film's protagonists are female. Research through surveys and interviews showed teenagers, especially younger males, enjoy action and comedy films while girls prefer horrors and slasher films. As the filmmakers are also teenagers, they can relate to the target audience. The film will be rated 16 due to violent and bloody content.
Who would be the audience for our media product?
The document discusses targeting the audience for a horror film produced with a low budget. It aims the film at fans of the horror genre and independent films, ages 15-30 who like both classic and modern elements. Both male and female audiences are targeted equally without portraying any gender as weaker. The film also aims to promote equality by including disabled characters, characters of different sexualities and ethnicities, and people from various social classes working together against zombies. To learn the audience's preferences, the filmmakers conducted online research through a questionnaire posted on Facebook and reviewed the results to suit what the majority wanted from the genre.
Media2
The filmmakers targeted a teen audience for their romantic comedy opening by following a basic rom-com plot structure that fans of the genre would find familiar and satisfying. They also included stereotypical teen characters and situations dealing with issues teens can relate to, making the opening more appealing. Their media product was aimed to be like the film Bridget Jones's Diary but for teens, featuring themes and ideas popular with teen audiences from shows like Skins that are extremely popular among teens.
Film Poster Conventions
Film posters follow common conventions to effectively convey key information to audiences. Posters typically feature a main focal image, release date, title of the film, and age certificate to identify the film and notify viewers when it will be shown and who can see it. They also commonly include taglines to intrigue audiences without revealing the full story, as well as additional details like quotes, director/production company credits, and reviews to provide context and generate interest.
Target audience
This document discusses planning for a short teen drama film targeting an audience of 11-18 year olds. It outlines researching other short films to understand how they attract target audiences through elements like mise-en-scene, characters, and storylines. It also discusses creating a film review and poster. The planning process considers the target demographic and niche audiences, genres, locations, props, and soundtrack. Potential outreach methods like social media, in-school surveys, and post-film questionnaires are proposed to gather audience feedback.
Audience identification
The document discusses identifying the target audience for a film. It identifies several key demographic groups the film aims to appeal to:
- Teens, due to the teen protagonists and focus on social media.
- All genders and sexualities.
- English speaking countries only due to no translations.
It also discusses socio-economic groups A-C1 who would be interested in the dangers of social media. The film aims to draw in phone and laptop users who can relate to the protagonist. Psychographic profiling shows explorers and mainstreamers would be attracted due to new experiences and relating to the purpose of the film.
audienceresearch
The document discusses establishing the target audience for a social realism film trailer. Research showed the target audience was 16-25 year olds from lower socioeconomic backgrounds who would relate to the film's characters. Questionnaires given to this demographic found they enjoyed the genre and were not distressed by the film's substance abuse themes. Feedback on the trailer confirmed it looked like a typical social realism trailer and effectively conveyed the genre. Areas of interest included handheld camerawork and lack of dialogue. While successful, the document notes fighting scenes could be improved.
Question 2
The combination of the documentary and ancillary texts (a 30-second radio trailer and a double page magazine spread) was effective in promoting and advertising the products. Consistency across the three products was key.
The radio trailer used clips and excerpts from the documentary voiceover to create an uncomfortable montage that would grab listeners' attention. It was broadcast on Capital FM, a station that targets the desired 16-19 year old audience.
The magazine spread used screen shots from the documentary to create brand identity and give viewers a sense of what to expect. The chosen shots conveyed themes of isolation and cyberbullying. Together, the ancillary products complemented the documentary and sold it effectively to the target audience.
Question 2
The combination of the documentary and two ancillary texts (a 30-second radio trailer and a double-page magazine spread) was effective in promoting and advertising the documentary. The ancillary texts were designed to be eye-catching and persuasive in convincing both the target audience and general public to watch the documentary. Consistency across the three products was important, and they worked together well by using clips, excerpts, and photos from the documentary in the ancillary texts to complement the main product. The radio trailer specifically used overlapping audio clips from the documentary to make the listener feel uncomfortable and keep their attention, in order to promote the serious issue of bullying addressed in the documentary.
Media Studies AS Evaluation Questions 3,4,5
Mohamed Bushra resubmitted their AS media studies coursework to achieve a higher grade by better linking their research and planning to their final film product. Their film represents teenagers and young adults, particularly males, through its genre, characters' clothing and language. It will attract this audience as comedy provides escape from real life problems. The film would be distributed by Channel 4, Film 4 or ITV to advertise to its target C2-DE social class audience in the UK. The target audience is teenagers and young adults aged 12-25 who enjoy comedy films. The film aims to attract this audience through identifiable characters, conventions of the comedy genre, and an upbeat soundtrack.
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Film magazine ideas
The group brainstormed ideas for the name of their film magazine and came up with 15 options. They selected the top 5 names and conducted a survey of 40 people from their target audience. The results showed that "Cinemix" received over 50% of the votes and was the clear favorite. As a result, the group concluded that "Cinemix" would be the name of their film magazine since it was strongly preferred by their target audience.
Feedback
The document contains questions about a film trailer, poster, and magazine seeking feedback on genre, storyline reflection, improvements, and which would be most likely to buy. It asks about the trailer's genre, most intriguing part, age rating and why, storyline, and significant parts. It also contains repeated questions about the genre, storyline reflection, and improvements needed for multiple posters and magazines related to the film trailer.
As level media studies evaluation
This document contains an evaluation by Caitlin Jane French of her media studies AS level product, which appears to be a magazine. She summarizes how her product used, developed, and challenged conventions of real magazines in terms of the front page, front cover, contents page, and double page spread layout. She also discusses how her product represented social groups, the media institution that might distribute it, its target audience, how she addressed this audience, and technologies and skills learned through the process.
Film magazine name ideas
The group brainstormed ideas for the name of their film magazine and came up with 20 potential names. They selected the top 5 names based on effectiveness and conducted a survey of 40 people from their target audience to determine the most favored name. The results showed that "Cinemix" was overwhelmingly the most popular choice, receiving over 50% of the votes. Based on this positive feedback from their target audience as well as its clever connection to cinema and movie snacks, the group decided to name their magazine "Cinemix".
Evaluation 4
The primary audience for the media product is males aged 15-25 from working class backgrounds. This is because the creators are in that demographic and understand the interests of that group. Research shows working class individuals prefer action films more than other classes. Many males under 35 also enjoy action films. The film is classified as a 15 due to adult themes and drug use, which matches the target audience age. The film will likely be released independently or straight to DVD/Blu-Ray due to its niche audience that is not mainstream.
Magazine Advert Draft Graphs and Analysis
The document analyzes the results of a questionnaire about a music magazine advertisement digipak. Question 1 found an even gender split of respondents. Question 2 found R&B to be the most common genre pick, though many genres were chosen. To improve, the ad needs to be more dominant in R&B. Question 3 saw an even range of genre picks, and romance should be made more pronounced. Question 4 ratings ranged from 4-7, showing the ad needs improvement, such as changing colors and images to be more appealing.
Question 5 A-level Media evaluation
The student conducted research to understand what attracts audiences to thriller films, including administering surveys. They incorporated codes and conventions of the thriller genre identified in research into their film. Additionally, they posted regular production updates on their blog to generate audience anticipation and interest in the completed film. Through these efforts, the student was able to attract an audience and gain insight into audience tastes regarding thriller films.
Presentationnnnn
The media product uses, develops, and challenges conventions of real media. It develops conventions by showing the title through a diary being flipped through. It challenges conventions by doing this rather than typical title presentation. It uses conventions like establishing shots to set the scene and introduce the protagonist. The product challenges conventions by having a dual protagonist, one of whom is a black female, which expands its audience. It was influenced by the film Juno and aims to capture a similar atmosphere.
As media evaluation
Our media product represents younger generations as the main stars are young girls and the target audience is young adults. It shows themes of revenge that the filmmakers thought younger audiences would enjoy. While unlikely to be distributed by major Hollywood studios due to being made by teenagers, the filmmakers believe a television channel like Channel 4 could distribute it, as the film meets audience demands for the revenge genre and conventions that would make it suitable to show on TV.
Pro forma audience
The document discusses audience profiles for three different films. The primary audience for the first film is teenagers aged 15-24, especially males, while the secondary audience is adult males aged 25-44. For the second film, the primary audience is adults aged 25-44 due to its serious subject matter, while the secondary audience is teenage boys aged 15-24 attracted to the war setting. The primary audience for the third film "IT" is adults aged 25-44 as it is a horror film, while the secondary audience is teenagers attracted to the horror genre.
Audience response
The document discusses participatory media audiences and provides the example of Star Wars YouTube channels. It notes that some of the biggest Star Wars fan channels, like Star Wars Theory with over 1 million subscribers, have audiences that choose to watch videos and interact through likes, subscriptions, and comments, making them participatory.
Foundation Portfolio Evaluation
1) The document evaluates a media project. It summarizes how the project challenged some conventions of horror movies by having a teenage boy as the murderer instead of an adult and not filming at night or including scary costumes.
2) It represents teenagers and women, with the teenager wielding a knife and the woman showing fear as she is chased.
3) It would likely be distributed through cinemas, DVD retailers, and advertised by similar companies like Blockbuster given it is a film targeted towards teenagers and horror comedy fans aged 14-25.
WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PROJECT?
The target audience for the film is teenagers aged 15-18, specifically girls, as research found this age group prefers horror films and the film's protagonists are female. Research through surveys and interviews showed teenagers, especially younger males, enjoy action and comedy films while girls prefer horrors and slasher films. As the filmmakers are also teenagers, they can relate to the target audience. The film will be rated 16 due to violent and bloody content.
Who would be the audience for our media product?
The document discusses targeting the audience for a horror film produced with a low budget. It aims the film at fans of the horror genre and independent films, ages 15-30 who like both classic and modern elements. Both male and female audiences are targeted equally without portraying any gender as weaker. The film also aims to promote equality by including disabled characters, characters of different sexualities and ethnicities, and people from various social classes working together against zombies. To learn the audience's preferences, the filmmakers conducted online research through a questionnaire posted on Facebook and reviewed the results to suit what the majority wanted from the genre.
Media2
The filmmakers targeted a teen audience for their romantic comedy opening by following a basic rom-com plot structure that fans of the genre would find familiar and satisfying. They also included stereotypical teen characters and situations dealing with issues teens can relate to, making the opening more appealing. Their media product was aimed to be like the film Bridget Jones's Diary but for teens, featuring themes and ideas popular with teen audiences from shows like Skins that are extremely popular among teens.
Film Poster Conventions
Film posters follow common conventions to effectively convey key information to audiences. Posters typically feature a main focal image, release date, title of the film, and age certificate to identify the film and notify viewers when it will be shown and who can see it. They also commonly include taglines to intrigue audiences without revealing the full story, as well as additional details like quotes, director/production company credits, and reviews to provide context and generate interest.
What's hot (16)
Similar to Evaluation II
Target audience
This document discusses planning for a short teen drama film targeting an audience of 11-18 year olds. It outlines researching other short films to understand how they attract target audiences through elements like mise-en-scene, characters, and storylines. It also discusses creating a film review and poster. The planning process considers the target demographic and niche audiences, genres, locations, props, and soundtrack. Potential outreach methods like social media, in-school surveys, and post-film questionnaires are proposed to gather audience feedback.
Audience identification
The document discusses identifying the target audience for a film. It identifies several key demographic groups the film aims to appeal to:
- Teens, due to the teen protagonists and focus on social media.
- All genders and sexualities.
- English speaking countries only due to no translations.
It also discusses socio-economic groups A-C1 who would be interested in the dangers of social media. The film aims to draw in phone and laptop users who can relate to the protagonist. Psychographic profiling shows explorers and mainstreamers would be attracted due to new experiences and relating to the purpose of the film.
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The document discusses establishing the target audience for a social realism film trailer. Research showed the target audience was 16-25 year olds from lower socioeconomic backgrounds who would relate to the film's characters. Questionnaires given to this demographic found they enjoyed the genre and were not distressed by the film's substance abuse themes. Feedback on the trailer confirmed it looked like a typical social realism trailer and effectively conveyed the genre. Areas of interest included handheld camerawork and lack of dialogue. While successful, the document notes fighting scenes could be improved.
Question 2
The combination of the documentary and ancillary texts (a 30-second radio trailer and a double page magazine spread) was effective in promoting and advertising the products. Consistency across the three products was key.
The radio trailer used clips and excerpts from the documentary voiceover to create an uncomfortable montage that would grab listeners' attention. It was broadcast on Capital FM, a station that targets the desired 16-19 year old audience.
The magazine spread used screen shots from the documentary to create brand identity and give viewers a sense of what to expect. The chosen shots conveyed themes of isolation and cyberbullying. Together, the ancillary products complemented the documentary and sold it effectively to the target audience.
Question 2
The combination of the documentary and two ancillary texts (a 30-second radio trailer and a double-page magazine spread) was effective in promoting and advertising the documentary. The ancillary texts were designed to be eye-catching and persuasive in convincing both the target audience and general public to watch the documentary. Consistency across the three products was important, and they worked together well by using clips, excerpts, and photos from the documentary in the ancillary texts to complement the main product. The radio trailer specifically used overlapping audio clips from the documentary to make the listener feel uncomfortable and keep their attention, in order to promote the serious issue of bullying addressed in the documentary.
Media Studies AS Evaluation Questions 3,4,5
Mohamed Bushra resubmitted their AS media studies coursework to achieve a higher grade by better linking their research and planning to their final film product. Their film represents teenagers and young adults, particularly males, through its genre, characters' clothing and language. It will attract this audience as comedy provides escape from real life problems. The film would be distributed by Channel 4, Film 4 or ITV to advertise to its target C2-DE social class audience in the UK. The target audience is teenagers and young adults aged 12-25 who enjoy comedy films. The film aims to attract this audience through identifiable characters, conventions of the comedy genre, and an upbeat soundtrack.
Question Four
This document discusses analyzing the potential audience for a media project. It covers psychographic and demographic profiles to understand what types of people might be interested. The document then applies these theories to determine the project is targeting reformers and explorers who enjoy challenging conventions and new ideas. It also aims at middle to upper class demographics. The document discusses using survey results to help craft the right pace and ensure the audience remains engaged throughout.
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Evaluation part 4 – audience identification
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2) The document analyzes the target demographic for the film, identifying teenagers and young adults aged 15-25 primarily in English-speaking countries as the intended viewers.
3) Psychographic profiling indicates the film aims for "mainstreamers" and "explorers" who seek security/sentimentality or experience/unconventionality, respectively.
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Criteria 4+5
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Week 5 Instructor GuidanceOne of the topics we’ve been talki.docx
Week 5 Instructor Guidance
One of the topics we’ve been talking about throughout this course is how we can track both the personal and societal impact of film. In fact, your Week One Introduction post asked you to consider this issue and, as we progressed through the class and learned new terminology--new ways of looking at film, we were able to reconsider and develop our perspectives on this.
Both of your discussion posts this week touch on this issue, and it comes up in relation to your final written assignment as well.
While everything we’ve learned has helped us develop a critical capacity for talking about film, deepening our appreciation of the medium itself, ultimately our understanding of the (sometimes very personal) way film intersects with society is the key to unlocking another layer to the material from this course.
Students sometimes wonder about this course, asking how the material directly impacts their study of a chosen major. Students may even go a step beyond that and ask about how the material they've been studying has bearing on their anticipated career field at all!
That's why it's important to take a step back, away from the camera, away from the specifications of shots or the varying aspects of cinematography. It's time to pull our eyes away from the screen and look around at the world that surrounds us. We should be able to identify and consider the many ways film can impact society . . . as well as how society may impact film! In this way, we can start to consider how we can apply what we've learned in this class!
A recent study conducted by the University of Rochester (NY) finds that watching and discussing movies about relationships is as effective in lowering divorce rates as other, more intensive, early marriage counseling programs! Watch this video presentation.
Follow this link for more information about the study, and to download information about the films the couples watched, as well as the different questions the researchers asked the couples to reflect on after they watched specific movies.
As you reflect on your own journey in this class--how you watch movies and the kinds of impacts that films can have on people--try to think deeply about the many ways we engage with film and what it can really mean to us in our majors, in our careers, and in our lives!
Many of the movies we respond to are made for mostly for entertainment. No matter their artistic value, or how intelligent the plot may be, the main goal is to find an audience and get them to pay money to watch what unfolds onscreen. Individual members of the creative team--the director, the writer, specific actors--might have other more lofty aims, but at the root there is a basic economic principle at work.
Therefore, it would be easy to write these films off and focus more exclusively on documentaries or smaller budget movies made by guerilla filmmakers who aren't tied to the money making Hollywood scheme of things. We could focus on films that try.
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Evaluation II
- 1. EVALUATION QUESTION II: WHO WOULD BE THE AUDIENCE FOR YOUR PRODUCT?
- 2. WHO ARE THE TARGET AUDIENCE - HABITS/LIFESTYLE/MEDIA CONSUMPTION (NOT JUST/AGE/GENDER/SKIN COLOUR) The chosen target audience of our title sequence is fifteen to twenty-five year olds, purely on the basis of the nature of the film and the themes that our film addresses (i.e. school life, social groups and depression). This is a mass audience as the age range is vast and the film is more inclined to make more money. However, choosing this type of target audience was a hard process as we had to make sure that we knew exactly what the audience would like. We had to debate as a group and with the subject teachers, to who would really appreciate what our film was trying to communicate. I, then, end up with a decision and we were able to move on with the films progression. Also, for the film to be successful we needed to choose a secondary audience. We look at all the themes and decided that this audience would be also for between thirteen to eighteen year olds because they can still relate to school life and the teenage life. In addition, we are looking for audiences that quite enjoy Marvel comics, Japanese comics (anime/manga fans), and also interested in horror films. This would really help the audience feel the film itself (even if it is a very short video) and they would acknowledge the texture of it. Otherwise, people with no interests in such of these stuff would not enjoy it which ends up making the film pointless and quite awkward for everyone. You can read through my ‘Audience Profile’ blog post: https://foundationportfolioinmediabyya.blogspot.co.uk/2017/ 02/audience-profile.html
- 3. WHAT PRE-PRODUCTION RESEARCH DID YOU CONDUCT WITH THEM? The Pre-Production research that we have done were to research some Japanese comics (or perhaps anime movies) in order to conduct it to out storyline. This helps us to make the film with more interest and motivation since all the members in the group took a wide interest on these type of things in their daily basis. Also, we have also researched some gothic-style horror films that is focused on the teenager audience. This gave us the opportunity to combine both styles into one because all of our members liked manga style stories and horror films at the same time.