How publishers can increase pre-orders and stimulate book sales by integrating online excerpts and book previews into their marketing campaigns for increased reader engagement.

1. Turbocharge Your Book Campaigns
with excerpts, samples and previews
How publishers can increase pre-orders
and stimulate book sales...
...by integrating online excerpts and book
previews into their marketing campaigns
...for increased reader engagement.

2. Distribute preview links to bookshops, influencers and media partners that
they can customise for their own needs (bespoke buy buttons) helping them
engage readers with an enticing “look inside” feature.
Embed sample links (a) in email newsletters, (b) social media posts, (c) on
web pages, reviews, and blogs, and (d) as QR codes on bookmarks,
postcards, handouts, bookshops windows and outdoor advertising.
Engage readers, including those who prefer buying hardback and paperback,
with online book excerpts they can read with one click on any device and
stimulate interest in your launch title prior, during and after launch.
Drive Pre-orders & Sales
with online excerpts, samples and previews
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Tip: Ask us for our partner case studies regarding the impact and utility of samples,
previews and excerpts or visit the Jellybooks PREVIEW pages for publishers.
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Introduction

3. Examples of Excerpts in Use
examples of use cases covered in this presentation
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twitter campaign by
Headline Books
email newsletter by
Blackwell’s Books
Penguin
promotion
window display
by CUP bookshop
Introduction

4. Part I Benefits of Online Previews
Part II Reading in the Cloud
Part III Applications in Book Marketing Campaigns
Part IV Reading, Engagement & Performance Analytics
Part V Technical Information & Pricing
Jellybooks PREVIEW
Table of Contents
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Overview

5. Part I
Benefits of Online Previews
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6. Observation
Amazon’s “Look inside” feature is used as much
by readers who buy hardback or paperback
editions, as it is by those who buy ebooks!
Insight
Online samples are essential to boost online
sales across all formats and channels! Online
previews are not just for promoting ebook sales.
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Samples Support All Formats
online excerpts support the sale of print editions, too
Part I

7. Book Previews increase Engagement
and also drive pre-purchases and book sales
o Research by Nielsen, The Reading Agency, and others has consistently
shown that samples and previews are a key driver of purchase intent.
o Use by the Guardian Bookshop in its newsletters generated up to 30%
click-through by those receiving the newsletter and over 20%
conversion from sampling to purchasing the book.
o Samples have been used with great success by the by the Booker Prize
foundation. The 2021 Booker Prize Magazine, featuring longlisted and
shortlisted titles, engaged over 10,000 readers.
o Publishers, including Pan Macmillan, Cambridge University Press, and
others have employed Jellybooks PREVIEW with great success in
marketing campaigns for major releases.
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Part I

8. Improve Reader Engagement
by lowering the barrier for users to click on a link
Getting Readers Interested
Many readers do not have a shopping list of books
to buy. Previews offer a way of engaging readers
and helping them decide what to buy.
Lower Barriers
Clicking on a button that offers a free sample is a
much lower barrier for an undecided reader than
clicking a buy button and committing to a purchase.
Improved Reader Engagement
Excerpts engage readers and can be continued
later, giving publishers an additional touch point.
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Part I

9. Converting Browser to Buyers
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Call-to-action
Buy buttons are located in the navigation
menu and at end of the sample, where
readers are at their most motivated to buy.
Choice of Retailers
A total of seven buy buttons will fit on an
iPhone screen, but there is no limit on the
total number of buy links that can be used.
Part I

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Part II
Reading in the Cloud

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The Jellybooks Cloud Reader provides super-fast
access to online previews.
• no app to install
• no file to download
• one click to read
• mobile-friendly
• unique accessibility features
Offline reading of current book chapter is
supported (always-on connection not required).
click to
read
Part II – Reading in the Cloud
Part II

12. Mobile-friendly!
Re-flowable Samples
Over 68% of users globally access websites via
their mobile phone. It is now essential to
offer book samples that support a fully
optimised online experience across devices.
Cloud-hosted Previews
To work effectively online samples have to be
easy to read and available on any device with
a minimum of effort. Cloud-hosted ePUB
previews offer the best user experience for
book readers on any device!
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Part II

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Make your samples accessible on any connected device with
browser support, including smartphones, tablets, PCs, laptops,
and smart watches by using Jellybooks PREVIEW.
Read on Any Connected Device
Part II

14. Better Reader Experience
variable font size day/night mode Variable typeface
The Jellybooks Cloud Reader offers all the benefits of a cloud-hosted ePUB solution,
including the improved user experience and accessibility benefits of ePUB, which
DAISY has rated the most accessible format for readers.
Part II

15. Better Previews for Illustrated Books
Illustrated books - including children’s books and cook books - can be shown
off to best effect with the Jellybooks Cloud Reader which supports the fixed
layout ePUB format (FXL ePUB) as used by Apple Books. 15
Part II

16. In-sample Sharing
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Multiple Sharing Options
One-click-access to a wide range of sharing
options across email and social media.
Measuring Virality (Analytics)
Each share can be individually tracked to
measure how well each post or channel
stimulates online word-of-mouth.
Part II

17. In-sample Sharing
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Why Readers Share
They are passionate about the book.
Sharing samples is less effort than writing a
review.
Sharing a link to a free sample is more
comfortable for readers than sharing a link
to a buy page.
Samples give somebody else something for
“free” -- which is why they also work well
along with reviews.

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Part III
Applications in Book Campaigns

19. Email - highest impact and conversion rate
• Publishers own mailing list: excerpts generate 10% to 30% click through
• Many bookshops & partners will use excerpts in their own newsletters
Social Media - provides additional touch points
• Many readers need multiple stimuli before they engage with a book
• Readers, influencers and bookshops frequently re-share samples (viral propagation)
• Paid campaigns using excerpts are very cost effective at reaching new readers.
QR Codes - provides offline touch points to engage with readers
• At train stations and bus stops, while readers are idle but have their phones handy
• At events as part of postcards, leaflets and handouts instead of printed excerpts
• Via online orders using bookmarks inserted into shipments
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Overview of Applications
Part III

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Blackwell’s E-mail newsletter
Blackwell’s customer newsletter
One click access to ebook samples from
within the email newsletter sent to
Blackwell’s clients.
https://jbks.co/The-First-Woman-sample
Part III

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Guardian Bookshop newsletter
One click access to ebook samples from
within email sent to Guardian
newsletter subscribers...
https://jbks.co/A-Farewell-to-Calm
>10%
click
through
>20%
buy
conversion
Guardian E-mail newsletter
Part III

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Publishers on Twitter
sharing excerpts with readers
Part III

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Book Previews for The Booker Prize
one-click access to book previews from The 2021 Booker Magazine
• Over 10,000
readers of The
2021 Booker Prize
Magazine
• Updated when
shortlist and
winner announced
• 40% magazine
read-through rate
• Over 25,000
samples accessed
• Significant sales
boost for all long-
listed titles
Part III

24. Book Previews in Reader Magazines
interactive, online and curated tool for engaging readers
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Create and curate your own online reader magazine with
interactive buttons that open your book samples in a new
Jellybooks Cloud reader window
Part III

25. QR Codes in Bookshops
engaging readers offline and online
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“Scan & Read”
• For use with outdoor advertising
(bus stops, train stations) where
people have idle time
• Ideal for use with bookmarks
posters, brochures, flyers,
postcards and more.
• Ideal for contextual marketing
use in bookshops, museums,
exhibits and other physical
spaces.
Part III

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Part IV
Analytics

27. Data, Insights & Analytics
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Part IV
Measure for each post & channel
• number of clicks/opens,
• reading engagement, and
• conversion to purchase
Monitor in real-time
• performance of your organic and paid marketing campaigns
• contribution of influencers, bookshops and partners to your
marketing campaign

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Part V
Technical Information and Pricing

29. Technical Details & Pricing
Simple to use - no technical expertise required.
❶ Upload ePub file and cover image
❷ Configure sample size and opening position
❸ Copy link or QR code and use in your campaigns
Use our reading and engagement analytics to (a) observe
impact, (b) allocate spending and (c) optimise your campaign.
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Tip: Use UTM codes to create data and insights that are specific to each
newsletter, social media post and channels.
Part V

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DIY Sample Generator
no technical experience required
❶ Create samples with a defined custom
length (XL sample) without any
technical knowledge.
❷ Define in which position the sample should
open and if the sample should have a gate
to unlock further content or not.
Part V

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Buy Link Configuration
for use with bookmarks, postcards and other physical items
❶ Create custom buy links with the
interactive Jellybooks Candy tool
❷ Custom lists of buy buttons (publisher,
retailer, author and influencer can each
create their own links)
Part V

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QR Generator
easy, peasy
Jellybooks offers a dedicated QR code
for book samples with an open book
logo at the centre to help recognition.
Our QR codes include detailed reading
and engagement tracking, so you can
compare the performance of outdoor
and event marketing with the
performance of online campaigns.
Copy & paste the Jellybooks QR code
into your physical designs.
Part V

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Partner Portal
custom links for bookshops, influencers and media partners
Engage Partners Easily
• Bookshops can generate their
own sample and excerpt links
with buy buttons specific to
their own retail pages
• Influencers can configure buy
links to the shop of their choice
including their own Amazon or
bookshop.org affiliate links
• Bookshops can also generate
multiple buttons to promote
different versions, including
signed and collector’s special
editions
Part V

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Affordably Priced
so you can turbocharge your next marketing campaign
Annual Allowance Cost per book* Annual Service Fee*
up to 5 previews £70 £350
up to 10 previews £65 £650
up to 20 previews £60 £1,200
up to 50 previews £55 £2,750
up to 100 previews £50 £5,000
over 100 previews <£50 bespoke
First five Jellybooks PREVIEW samples are free.
Note: All prices Exclude VAT. Unused allowances can be carried over to the following year.
Jellybooks PREVIEW links are not time limited.
Part V

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1. It’s all about getting readers engaged and interested
in pre-ordering or buying a featured book
2. Readers are fickle, so fast loading speed and one-
click access as provided by the Jellybooks Cloud
Reader are critically important.
3. Enhance the consumer journey from discovery to
purchase with high-engagement samples of custom
length, such as self-created XL samples and gated
samples.
4. Use the same tool on your book pages, in email
newsletters, on social media, across retail channels,
for influencer blogs, and other channels.
5. Measure reader engagement: use data and insights
on opens, reading time, completion rate, and buy
clicks to optimize your marketing campaign.
Summary of Benefits
online excerpts can turbo-charge your campaign
Conclusions

36. Start Engaging Readers Better
and boost pre-orders and book sales!