Reader Analytics & Smart Book Metrics (Observing Readers in their Natural Habitat)
Reader Analytics & Smart Book Metrics
Observing Readers in their Natural Habitat
The Inside of a Book
is a Black Box
• As a publisher or author,
do you know how users
read your books?
• ebooks (ePub) enable
reading data to be recorded,
• ... Amazon, Google, Apple
etc. don’t share that data
with publishers and authors:
they operate black boxes
that we cannot peer into...published by John Wiley & Sons, Inc
Amazon gives us no data,
so is there a way for publishers
to collect reading data themselves
from third party reading apps so that
publishers and authors can get to know
their readers better and make better decisions?
Getting to know Readers
Quantitatively measure reader engagement
We want to understand both audiences (groups)
as well as readers (individuals)
• How many readers finish a book?
• How fast do they read the books?
• When do they read the books?
• Do they rave about the books they read?
• How is their engagement influenced by cover,
description and other factors?
into the ebook file (ePub 3 format)
II. candy.js interacts with the ebook reading
app APIs, retrieving key reading events
III. Candy.js stores the events into local
storage on the device (reader can be online)
IV. event data is extracted when the reader
clicks on a pre-integrated ebook link (button)
Technology behind Reader Analytics
1. Deciding on which books should be lead titles
2. Allocating marketing budgets to the right book
3. Creating consensus around ‘difficult’ books
4. Optimizing, cover, title and description
5. Defining core audience & target demographic
6. Positioning difficult books
7. Why did a book with expectations dissapoint?
8. Measuring strength of an author’s platform
When do publishers use reader analytics?
Top Trade Publishers in UK, US and Germany
Book Candy for Readers
Data Candy for Publishers