Jellybooks on Reader Analytics - Publishing Perspectives (Frankfurt Book Fair...Andrew Rhomberg
An introduction to reader analytics for self-published authors by Andrew Rhomberg of @Jellybooks on the Publishing Perspectives stage at Frankfurt Book Fair 2016, moderated by Porter Anderson.
Reader Analytics & Smart Book Metrics (Observing Readers in their Natural Hab...Andrew Rhomberg
This document discusses a technology called Reader Analytics that collects reading data from ebooks to provide publishers insights into how readers engage with their content. It summarizes:
1. Reader Analytics uses JavaScript software integrated into ebooks that collects reading data from various ebook reading apps, without requiring readers to be online.
2. The software collects data on metrics like completion rates, reading speed, and when/how readers engage with different elements to provide publishers quantitative insights into reader behavior.
3. The collected data is anonymized and analyzed to help publishers with decisions like cover selection, identifying popular titles/authors, and optimizing content for different audiences. Several publishing clients are already using this tool to improve their strategies.
How publishers can increase pre-orders and stimulate book sales by integrating online excerpts and book previews into their marketing campaigns for increased reader engagement.
For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel.
View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.
The ion “Better” Series_ Creating Better Engagemention interactive
Join us for Part 3, Creating Better Engagement, to learn:
- Exactly what engagement means to us, you, and your audience
- 3 benefits of using interactivity to create engagement
- 3 tips you need to know when using engagement within your content
- And finally, engagement measurement: the who, what, and how
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.
Why Email Marketing is Still King by Mike BiscottiMiva
This document summarizes Mike Biscotti's presentation on email marketing. Some key points include:
- Email marketing accounts for 7% of new customer acquisitions and generates 40 times more customers than Facebook and Twitter combined.
- Conversion rates for email marketing average between 1-5% depending on the industry and type of campaign.
- Successful email strategies include using incentives to sign up subscribers, sending emails at optimal times, testing subject lines and content, and personalizing messages based on user data and preferences.
- Emerging trends include responsive email design for mobile, triggered emails based on user behavior, and increased use of video. Regular testing and optimization is important for email campaign success.
Jellybooks on Reader Analytics - Publishing Perspectives (Frankfurt Book Fair...Andrew Rhomberg
An introduction to reader analytics for self-published authors by Andrew Rhomberg of @Jellybooks on the Publishing Perspectives stage at Frankfurt Book Fair 2016, moderated by Porter Anderson.
Reader Analytics & Smart Book Metrics (Observing Readers in their Natural Hab...Andrew Rhomberg
This document discusses a technology called Reader Analytics that collects reading data from ebooks to provide publishers insights into how readers engage with their content. It summarizes:
1. Reader Analytics uses JavaScript software integrated into ebooks that collects reading data from various ebook reading apps, without requiring readers to be online.
2. The software collects data on metrics like completion rates, reading speed, and when/how readers engage with different elements to provide publishers quantitative insights into reader behavior.
3. The collected data is anonymized and analyzed to help publishers with decisions like cover selection, identifying popular titles/authors, and optimizing content for different audiences. Several publishing clients are already using this tool to improve their strategies.
How publishers can increase pre-orders and stimulate book sales by integrating online excerpts and book previews into their marketing campaigns for increased reader engagement.
For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel.
View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.
The ion “Better” Series_ Creating Better Engagemention interactive
Join us for Part 3, Creating Better Engagement, to learn:
- Exactly what engagement means to us, you, and your audience
- 3 benefits of using interactivity to create engagement
- 3 tips you need to know when using engagement within your content
- And finally, engagement measurement: the who, what, and how
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.
Why Email Marketing is Still King by Mike BiscottiMiva
This document summarizes Mike Biscotti's presentation on email marketing. Some key points include:
- Email marketing accounts for 7% of new customer acquisitions and generates 40 times more customers than Facebook and Twitter combined.
- Conversion rates for email marketing average between 1-5% depending on the industry and type of campaign.
- Successful email strategies include using incentives to sign up subscribers, sending emails at optimal times, testing subject lines and content, and personalizing messages based on user data and preferences.
- Emerging trends include responsive email design for mobile, triggered emails based on user behavior, and increased use of video. Regular testing and optimization is important for email campaign success.
ion "Better" Series Part 2: Creating Better Content Keynoteion interactive
In Part 2 of our "Better" Series, we focused on creating better content with interactivity. View the keynote to discover 3 benefits of using interactivity to boost your content marketing efforts; 3 tips on how to get the most out of your interactive content; and 3 examples of companies successfully using interactive content.
In the brave new world of Social Media Marketing, Email is still far and away the biggest ROI driver. Find out how to use Email marketing to propel your business
61 Tips For Increasing Engagement On Your WebsiteCaptain Up
Getting people to engage with your blog’s content is key to creating a big following and wider reach.
By creating an engaging community for your brand, website or company, drop-off rates will remain low and people will keep coming back for more.
I’ve gathered 61 smart tips that helped me create several high engaging blogs in the past, and thought they might help you as well.
See full post here: https://blog.captainup.com/61-tips-for-increasing-engagement-on-your-website/
Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers haven’t adapted to consumers’ increased mobile usage.
Read Yesmail’s overview of Q1 benchmarks to learn important insights, including:
• Variations in email engagement and conversion across devices
• How industries compare in terms of opens, clicks, and click-to-open rates
• The holiday’s effect on the percentage of active subscribers, number of mobile orders, and more
Old Navy customers are unhappy with unaccepted coupons, so this report analyzes alternatives and recommends creating a mobile app and website to display weekly deals and coupons. The strategic option would allow customers to easily view and use coupons in-store on their phones. Benefits include increased sales, satisfaction and faster checkout. Risks include not all customers having smartphones and stores carrying different items. The recommendation is to develop the app and website, upload automated deals weekly, and review with customers and employees.
Reasons to Implement a New Coupon System for Old NavyDemerise Dagesse
Old Navy customers are unhappy with unaccepted coupons, so the report analyzes alternatives to resolve this. It recommends creating a mobile app and website to display weekly deals and coupons. This would make the coupons easy to access and understand, reducing confusion and wasted time at checkout. It would benefit Old Navy through increased sales, satisfaction and focused management while risks include not all customers having smartphones and stores varying item availability.
Big data analysis of the Amazon Product review using Hadoop and Hive on the Oracle Big Data Cloud platform. The visualization tools used are Tableau, Power BI and Microsoft Power Map
What is Responsive Design and how does it help your business ?Grapefruit
In our discussions with our clients we often hear - What is Responsive Design? This is why we made a presentation showing the business value of responsive design.
We combined our experience and know-how with external sources of information to create an easy to understand presentation for people in the marketing and management area.
We hope you enjoy it!
The survey found that CLU bookstore students have low awareness of the bookstore's online presence and Facebook page. Most students feel prices are too high. Nearly 60% of students would shop at the bookstore more if they could pay with CLU bonus points. The survey results support improving online awareness and adding bonus points as a payment option.
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
People want content. Brands are committed to delivering it. However, 58% of B2B marketers still believe they are ineffective at content marketing. Why? Because content marketing needs to meet brand, lead-gen and customer acquisition goals. How? By practicing active rather than passive content marketing.
This slide deck covers:
- The current state of content marketing
- Active vs passive content marketing
- A/B testing "framing content" for higher conversions
- The fair exchange of content
- How to capitalize on blogs, white papers, webinar & blogs for lead generation & brand building
Plus, 9 creative tactics for driving more leads from your content marketing.
This document compares the ePUB and PDF formats for creating online previews, excerpts, and samples to boost book sales. It finds that ePUB loads faster, provides a better mobile and accessible reading experience with customizable links, and is easier for publishers to produce than PDF. While PDF may be necessary for exact replicas of print layouts, ePUB is better suited as the default format in most other cases given its optimized online reading capabilities across devices.
Six Key Metrics to See How Well Your Marketing Content Resonates with Your Au...Zmags
These slides were used in a webinar introducing six key metrics to help you understand how Zmags Analytics works. It makes it possible for you to see how well your content resonates with your viewing audience. In addition, you will be presented with key findings from Zmags analysis of the 1,000 most read online publications and highlight some hints to get your reads spend more time reading your content.
This document discusses eBooks and how to create and distribute them. It notes that eBook readership is growing significantly due to increasing tablet ownership. When creating an eBook, one should establish goals, identify content sources, decide on format, and set a distribution strategy. Popular eBook formats include PDF, ePub, and Kindle format. Tools like Calibre can help convert files to different formats. Distribution options include websites, social media, and bookstores. Examples demonstrate how companies have successfully used eBooks.
This document outlines a marketing plan for a mobile reading app called "Read Up!" that allows users to access a collection of short stories and articles for free. The plan aims to attract loyal users and achieve high rankings by focusing on an easy-to-use interface, customer satisfaction, and building the best collection. It will target all readers, especially those who don't regularly read, and plans to engage customers through rewards. The app will differentiate itself through creative designs and features while addressing customer needs and feedback. Social media marketing will be key to creating buzz and driving downloads. Revenue will come from a premium version and in-app purchases of additional content.
Content Publishing is the process of planning, creating, producing,
distributing, and marketing content; and that applies to all kinds of digital content today from websites to videos to books.
Marketing, Monetizing, and Mobilizing eBooks: How Content Creators Can Maximi...dclsocialmedia
This document discusses how content creators can maximize the potential of digital publishing and monetizing eBooks. It provides tips on marketing eBooks through various channels like blogs, social media, newsletters and pricing strategies. It emphasizes the importance of volume, guest writing opportunities, and being available to engage with readers to generate word of mouth. Free and lending models are presented as ways to promote content and drive revenue. Researching different promotion platforms is advised to find the best fit for different book types.
Marketing Plan for a new eBook lending app called "Lend-a-book".
This is the final submission for an Internship under Prof. Sameer Mathur, IIM Lucknow.
ion "Better" Series Part 2: Creating Better Content Keynoteion interactive
In Part 2 of our "Better" Series, we focused on creating better content with interactivity. View the keynote to discover 3 benefits of using interactivity to boost your content marketing efforts; 3 tips on how to get the most out of your interactive content; and 3 examples of companies successfully using interactive content.
In the brave new world of Social Media Marketing, Email is still far and away the biggest ROI driver. Find out how to use Email marketing to propel your business
61 Tips For Increasing Engagement On Your WebsiteCaptain Up
Getting people to engage with your blog’s content is key to creating a big following and wider reach.
By creating an engaging community for your brand, website or company, drop-off rates will remain low and people will keep coming back for more.
I’ve gathered 61 smart tips that helped me create several high engaging blogs in the past, and thought they might help you as well.
See full post here: https://blog.captainup.com/61-tips-for-increasing-engagement-on-your-website/
Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers haven’t adapted to consumers’ increased mobile usage.
Read Yesmail’s overview of Q1 benchmarks to learn important insights, including:
• Variations in email engagement and conversion across devices
• How industries compare in terms of opens, clicks, and click-to-open rates
• The holiday’s effect on the percentage of active subscribers, number of mobile orders, and more
Old Navy customers are unhappy with unaccepted coupons, so this report analyzes alternatives and recommends creating a mobile app and website to display weekly deals and coupons. The strategic option would allow customers to easily view and use coupons in-store on their phones. Benefits include increased sales, satisfaction and faster checkout. Risks include not all customers having smartphones and stores carrying different items. The recommendation is to develop the app and website, upload automated deals weekly, and review with customers and employees.
Reasons to Implement a New Coupon System for Old NavyDemerise Dagesse
Old Navy customers are unhappy with unaccepted coupons, so the report analyzes alternatives to resolve this. It recommends creating a mobile app and website to display weekly deals and coupons. This would make the coupons easy to access and understand, reducing confusion and wasted time at checkout. It would benefit Old Navy through increased sales, satisfaction and focused management while risks include not all customers having smartphones and stores varying item availability.
Big data analysis of the Amazon Product review using Hadoop and Hive on the Oracle Big Data Cloud platform. The visualization tools used are Tableau, Power BI and Microsoft Power Map
What is Responsive Design and how does it help your business ?Grapefruit
In our discussions with our clients we often hear - What is Responsive Design? This is why we made a presentation showing the business value of responsive design.
We combined our experience and know-how with external sources of information to create an easy to understand presentation for people in the marketing and management area.
We hope you enjoy it!
The survey found that CLU bookstore students have low awareness of the bookstore's online presence and Facebook page. Most students feel prices are too high. Nearly 60% of students would shop at the bookstore more if they could pay with CLU bonus points. The survey results support improving online awareness and adding bonus points as a payment option.
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
People want content. Brands are committed to delivering it. However, 58% of B2B marketers still believe they are ineffective at content marketing. Why? Because content marketing needs to meet brand, lead-gen and customer acquisition goals. How? By practicing active rather than passive content marketing.
This slide deck covers:
- The current state of content marketing
- Active vs passive content marketing
- A/B testing "framing content" for higher conversions
- The fair exchange of content
- How to capitalize on blogs, white papers, webinar & blogs for lead generation & brand building
Plus, 9 creative tactics for driving more leads from your content marketing.
This document compares the ePUB and PDF formats for creating online previews, excerpts, and samples to boost book sales. It finds that ePUB loads faster, provides a better mobile and accessible reading experience with customizable links, and is easier for publishers to produce than PDF. While PDF may be necessary for exact replicas of print layouts, ePUB is better suited as the default format in most other cases given its optimized online reading capabilities across devices.
Six Key Metrics to See How Well Your Marketing Content Resonates with Your Au...Zmags
These slides were used in a webinar introducing six key metrics to help you understand how Zmags Analytics works. It makes it possible for you to see how well your content resonates with your viewing audience. In addition, you will be presented with key findings from Zmags analysis of the 1,000 most read online publications and highlight some hints to get your reads spend more time reading your content.
This document discusses eBooks and how to create and distribute them. It notes that eBook readership is growing significantly due to increasing tablet ownership. When creating an eBook, one should establish goals, identify content sources, decide on format, and set a distribution strategy. Popular eBook formats include PDF, ePub, and Kindle format. Tools like Calibre can help convert files to different formats. Distribution options include websites, social media, and bookstores. Examples demonstrate how companies have successfully used eBooks.
This document outlines a marketing plan for a mobile reading app called "Read Up!" that allows users to access a collection of short stories and articles for free. The plan aims to attract loyal users and achieve high rankings by focusing on an easy-to-use interface, customer satisfaction, and building the best collection. It will target all readers, especially those who don't regularly read, and plans to engage customers through rewards. The app will differentiate itself through creative designs and features while addressing customer needs and feedback. Social media marketing will be key to creating buzz and driving downloads. Revenue will come from a premium version and in-app purchases of additional content.
Content Publishing is the process of planning, creating, producing,
distributing, and marketing content; and that applies to all kinds of digital content today from websites to videos to books.
Marketing, Monetizing, and Mobilizing eBooks: How Content Creators Can Maximi...dclsocialmedia
This document discusses how content creators can maximize the potential of digital publishing and monetizing eBooks. It provides tips on marketing eBooks through various channels like blogs, social media, newsletters and pricing strategies. It emphasizes the importance of volume, guest writing opportunities, and being available to engage with readers to generate word of mouth. Free and lending models are presented as ways to promote content and drive revenue. Researching different promotion platforms is advised to find the best fit for different book types.
Marketing Plan for a new eBook lending app called "Lend-a-book".
This is the final submission for an Internship under Prof. Sameer Mathur, IIM Lucknow.
Here are the key things to consider when choosing an eBook reader:
- Storage capacity and ability to expand memory
- File type compatibility
- Connectivity options like WiFi and cellular
- Screen size, resolution, glare, and readability especially in sunlight
- Weight and comfort for extended reading sessions
- Color versus black and white display depending on intended book types
The document summarizes findings from usability testing of a book browsing widget. Key issues identified include:
1. Scrolling and page navigation were difficult as controls were not visible.
2. The purpose of search was unclear and search results were confusing.
3. Interactions for reading narrative content like zooming and thumbnail navigation needed improvement.
4. Additional functionality like adding widgets and changing colors required clearer labeling and controls.
A Look at LookBookHQ for Twin Cities Eloqua User Group - 082614Ron Corbisier
The document discusses LookBooks, which are engaging content experiences that increase content engagement for marketers. LookBooks allow marketers to aggregate and sequence relevant content for audiences. They track engagement at both the aggregate level and individual prospect level. LookBooks can be used across email, websites, ads, social media and more to drive prospects to content and improve lead generation. They also integrate with Eloqua to capture engagement data and better target prospects through automated marketing.
Library Simplified gets ready to release a solution to increase access to ebooks from libraries in order to improve the user experience of library patrons.
This slideshow provides an introduction to Adobe Publish, a platform that builds on the foundation of Adobe Digital Publishing Suite and represents the next generation of mobile app publishing.
The document summarizes findings from usability testing of a book browsing widget. Key issues identified included difficulties reading narrative content due to lack of scrolling and page navigation controls. Additional issues were unclear search functionality and labels that did not clearly indicate actions. Suggestions included improving reading controls, differentiating features for different content types, and clarifying labels for core functions like search and sharing.
Jennifer Friedman presentation at the "How do we shelve it? The place for Vendor-provided electronic titles in art and architecture collections" session at the VRA + ARLIS/NA 2nd Joint Conference in Minneapolis, MN.
E-publishing involves the digital creation and distribution of electronic content like books, images, text, music and videos. It has several advantages over print publishing like lower production costs, smaller inventory investments, and easier updating. India has over 20,000 publishing entities producing content in various languages, and e-publishing is growing rapidly in the country. Skills needed for careers in e-publishing include backgrounds in sciences, languages, editing, programming, and continuous learning. The future of publishing is increasingly driven by technology and new business models.
Patron-Driven Acquisition: Turning Theory into Practice (Part 1)ALATechSource
This document provides an overview of patron-driven acquisition (PDA) models for libraries. PDA involves adding resources to a collection based on immediate patron need. Common models include request forms, ILL-initiated purchases, and ebook programs that trigger short-term loans or purchases based on usage. PDA is intended to better serve users, save time and money, and build collections more effectively. The presenter recommends libraries pilot test any PDA program and consider goals, stakeholders, and implementation. Next week's discussion will cover PDA in practice and its implications for library collections and roles.
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Andrew Rhomberg (Jellybooks) at Publishers' Forum Berlin 2017Andrew Rhomberg
This document summarizes a collaboration between Innovate UK and Penguin Random House UK to develop a solution called Reader Analytics that collects reading data from ebooks and third-party reading apps. It allows publishers to analyze how and how fast readers consume ebooks, whether they finish books or quit early, and how reading data can predict sales. The tool was then expanded to support data collection from multiple publishers and reading applications. A/B testing with cover images showed one cover increased choice and faster reading while doubling the recommendation factor.
DBW15 Workshop by Jellybooks on Book Discovery & Discoverabilty - Finding and...Andrew Rhomberg
We live in an age of abundance. Over 1 million new books are published every year and that's just in the English language. In total more than 30 million books are available on Amazon to buy. The choice facing any reader is enormous.
How does an author or publisher make their book stand out and facilitate readers discovering them? This workshop gives a few tools and tips on how to make books more discoverable.
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How Long Does Vinyl Siding Last and What Impacts Its Life Expectancy?Alexa Bale
The majority of siding industry insiders assert that vinyl has a 20–40-year lifespan. Although this lifetime indicates an increase over earlier siding types, the average life expectancy is heavily dependent on outside factors. Vinyl siding needs to be carefully maintained, especially after a weather event. Dive into ppt to know How Long Does Vinyl Siding Last and What Impacts Its Life Expectancy.
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Landscape Architect Melbourne specializes in designing stunning, sustainable outdoor spaces that blend creativity with functionality. From lush gardens to innovative urban landscapes, they transform environments into aesthetically pleasing, eco-friendly havens. Their expertise ensures each project harmonizes with its surroundings, enhancing Melbourne's unique urban character while promoting environmental stewardship.
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If you want a spell that is solely about getting your lover back in your arms, this spell has significant energy just to do that for your love life. This spell has the ability to influence your lover to come home no matter what forces are keeping them away. Using my magical native lost love spells, I can bring back your ex-husband or ex-wife to you, if you still love them and want them back.
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💼 Dive into the intricacies of capital gains taxes in Canada with this insightful video! Learn through three detailed examples how these taxes work and how recent changes might impact you.
❓ What are capital gains taxes? Understand the basics of capital gains taxes and why they matter for your investments.
💸 How much taxes do I pay? Discover how the amount of tax you owe is calculated based on your capital gains.
📊 Federal tax rates: Explore the federal tax rates applicable to capital gains in Canada.
🏢 Provincial tax rates: Learn about the varying provincial tax rates and how they affect your overall tax bill.
⚖️ Combined tax rates: See how federal and provincial tax rates combine to determine your total tax obligation.
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💰 Example 2 – Capital gains of $1M before the changes: Understand how a $1 million capital gain was taxed before recent changes.
🆕 Example 3 – Capital gains of $1M after the changes: Analyze the tax implications for a $1 million capital gain after the latest tax reforms.
🎉 Conclusion: Summarize the key points and takeaways to help you navigate capital gains taxes effectively.
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Improving Reader Engagement on publishers’ websites and books pages
1. Improving Reader Engagement
on publishers’ websites and books pages
How publishers can connect with
readers, promote books and boost
sales by improving the sample
experience on their book pages.
2. Improved Discoverability in 3 Steps
1. Hook the reader with online book excerpts that they can read with one click
on any device – no file to download, no app to install.
2. Convert browsers to buyers with multi-retailer or channel-specific buy links
from within each sample.
3. Go viral by turning readers into evangelists by empowering readers to
share sample as a link from within the excerpt.
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2
3
Tip: for more background on the impact and utility of samples, previews and
excerpts, see the Jellybooks white paper: “Book Buying - Myth & Reality”
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3. Case study: Amazon
Observation
Amazon’s “Look inside” feature is used as
much by readers buying hardback and
paperback editions, as it is by those buying
ebooks!
Insight
Online samples are essential to boost
online sales across all formats and
channels! They are not just for promoting
ebook sales.
3
5. Improve Reader Engagement
Getting Readers Interested
Many readers browsing a website will not have made
up their mind yet about what book to buy. Previews
offer a way of engaging them and hooking them.
Lower Barriers
Clicking on a button offering a free sample is a much
lower barrier for an undecided reader than clicking a
buy button and committing to a purchase.
Improved Reader Engagement
Excerpts engage readers and can be read later, giving
publishers an additional chance to hook the reader.
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6. Mobile-friendly!
Re-flowable Samples
Over 68% of users globally access websites
via their mobile phone. It is now essential to
offer book samples that support a fully
optimised online experience across devices.
Cloud-hosted Previews
To work effectively online samples have to be
easy to read and available on any device
with a minimum of effort. Cloud-hosted ePUB
previews offer the best user experience for
book readers on any device!
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7. Engineered for “Generation NOW”
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PDF ePUB
2 to 3 seconds to load 0.2 to 0.3 seconds to load
Speed matters! Users are fickle. If the book does not load in a fraction of a second,
they will move on to something else!
8. Better Reader Experience
variable font size day/night mode Variable typeface
The Jellybooks Cloud Reader offers all the benefits of a cloud-hosted ePUB solution,
including the many user experience and accessibility benefits of ePUB, which DAISY
has rated the most accessible file format for readers. 8
9. Better Previews for Illustrated Books
Illustrated books - including children’s books and cook books - can be shown
of to best effect with the Jellybooks Cloud Reader which supports the fixed
layout ePUB format (FXL ePUB) as used by Apple Books. 9
10. Cloud-hosted for Ease of Use
Readers
• No app to install
• No file to download
• One-click to read
• Any device
• Save for later
• Offline reading
Publishers
• Link (URL) in text
• Clickable button
• Clickable cover image
• QR codes
• One-click updates
• Detailed analytics
10
Nothing is more powerful in hooking readers than great content,
so use samples, previews and excerpts to engage them!
12. Converting Browser to Buyers
12
Call-to-action
Buy buttons are located in the navigation
menu and at end of the sample, where
readers are at their most motivated to buy.
Choice of Retailers
A total of seven buy buttons will fit on an
iPhone screen, but there is no limit on the
total number of buy links that can be used.
13. In-sample Buy conversion
13
Channel-specific
Exclusive versions can be generated for retailer-
specific book promotions. All buttons are fully
customisable in terms of colour and text.
Analytics
Data is collected about reading and purchase
activity. Conversions can be tracked by retailer
and bookshop with detailed analytics provided.
14. In-Sample Purchasing
Readers
• Try before you buy
• Convenience
• Choice of retailer
• No retailer lock-in
• Device agnostic
Publishers
• Boost Sales
• Support indie bookshops
• Channel-specific options
• Instant updates
• Detailed analytics
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16. In-sample Sharing
16
Multiple Sharing Options
One-click-access to a wide range of sharing
options across email and social media.
Measuring Virality (Analytics)
Each share can be individually tracked to
measure how well each post or channel
stimulates online word-of-mouth.
17. In-sample Sharing
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Why Readers Share
They are passionate about the book.
Sharing a samples is less effort than writing
a review.
Sharing links to a sample is “less salesy” for
readers than sharing a link to a buy page.
Samples give somebody else something
“free” -- which is why they also work well
along with reviews.
19. HOW TO USE
19
Read excerpt
sample
Peek inside ↓
❷ Sample button
❸ Sample button
❶ Clickable Cover
Note: This is a mock-up to illustrate the different possibilities not
an actual Implementation by our partner Pan Macmillan
20. Simple Implementation
BASIC – Jellybooks Publisher Portal
• Upload ePUB asset & cover image to portal
• Define retailer links for each book
• Copy/paste sample URL into content management system (CMS)
• Style as link, button and/or linked cover
ADVANCED – Jellybooks API
• Submit assets to Jellybooks via Ingram Coresource, Codemantra, FTP, etc.
• Fully programmatic creation of buy links by Jellybooks
• Automated import of sample URLs by publisher’s CMS
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21. Jellybooks USPs
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Improve discoverability & boost sales
Fast, easy-to-use, accessible
Highly scalable cloud-based infrastructure
Detailed data and in-depth analytics
Affordable (annual fee from as little as £2 per title)
Plus can be used by bookshops, influencers, reviewers, as well as in
email and on social media.