This document discusses the advantages of digital magazines over print magazines. Some key advantages mentioned include lower production and distribution costs for digital magazines, the ability to reach a global audience instantly, interactive elements like hyperlinks, and the ability to track user engagement and measure advertising effectiveness. Digital magazines are also more environmentally friendly by reducing paper usage and waste. Overall, digital magazines provide publishers and readers greater flexibility and opportunities compared to traditional print formats.
Come Together: Defining the Complementary Roles of Print and OnlineHoward Finberg
The report examines strategies for newspapers to improve print subscription acquisition and retention through online media. It finds that while obstacles are significant, some newspapers have found success using techniques like prominently displaying "subscribe" links and tracking results of online promotions. Key challenges include integrating circulation and web systems, defining the value of multi-channel customers, and developing rewarding loyalty programs. The report provides recommendations for newspapers to work together on issues like improving the customer experience across print and digital platforms.
This document summarizes key findings from a survey of over 150 advertising executives about trends in the US digital video advertising market in 2013. The main points are:
1. Video advertising continues to grow significantly and is considered more effective than other digital formats like display. Targeting is seen as the most valuable aspect of video ads.
2. Most digital requests for proposals now include a video component, and online video and mobile video categories are expected to see the highest spending growth.
3. Metrics like views and GRPs/TRPs are increasingly important for measuring video campaign success. Research interest has shifted to how video impacts offline purchases and translating GRP metrics to online video.
4. Programmatic buying
John D. Rogers has over 30 years of experience in industrial maintenance and electrical engineering. He has held roles as an owner/CEO of his own company, maintenance manager, supervisor, and journeyman. His experience includes PLC programming, network infrastructure design and troubleshooting, and project management. He has a background in various industries including manufacturing, bottling, battery production, and facilities maintenance.
Safeway offers savings of over 50% on wine purchases through quarterly 30% off sales on all wines, an additional 10% discount for buying 6 bottles of wine or liquor, and occasionally pricing errors that can result in wines being sold for a fraction of their normal retail price, such as Napa Cabernets under $20 or Alexander Valley Cabernet under $5, though pricing corrections may be made quickly.
This document provides wireframes and content outlines for redesigning the AnyClip website. It defines the navigation, hierarchy, functionality and content for each page. The document includes wireframes for the homepage, subpages like About Us and Careers, and outlines the purpose and considerations for each page to support AnyClip's goals of increasing brand awareness, promoting its technology capabilities, and meeting the needs of audiences like advertisers, publishers and content owners.
This document provides variations of a logo on different colored backgrounds. It separates logo variations into light and dark background sections to showcase how the logo appears against different colors. The variations are intended to demonstrate the logo's flexibility on varied backgrounds.
Este documento discute a metodologia ágil, como surgiu e seus principais conceitos e práticas, incluindo o Manifesto Ágil, os 12 princípios ágeis, a importância da comunicação, o papel da equipe ágil e do Agile Coach, e ferramentas como time box, planejamento, kanban entre outras.
Come Together: Defining the Complementary Roles of Print and OnlineHoward Finberg
The report examines strategies for newspapers to improve print subscription acquisition and retention through online media. It finds that while obstacles are significant, some newspapers have found success using techniques like prominently displaying "subscribe" links and tracking results of online promotions. Key challenges include integrating circulation and web systems, defining the value of multi-channel customers, and developing rewarding loyalty programs. The report provides recommendations for newspapers to work together on issues like improving the customer experience across print and digital platforms.
This document summarizes key findings from a survey of over 150 advertising executives about trends in the US digital video advertising market in 2013. The main points are:
1. Video advertising continues to grow significantly and is considered more effective than other digital formats like display. Targeting is seen as the most valuable aspect of video ads.
2. Most digital requests for proposals now include a video component, and online video and mobile video categories are expected to see the highest spending growth.
3. Metrics like views and GRPs/TRPs are increasingly important for measuring video campaign success. Research interest has shifted to how video impacts offline purchases and translating GRP metrics to online video.
4. Programmatic buying
John D. Rogers has over 30 years of experience in industrial maintenance and electrical engineering. He has held roles as an owner/CEO of his own company, maintenance manager, supervisor, and journeyman. His experience includes PLC programming, network infrastructure design and troubleshooting, and project management. He has a background in various industries including manufacturing, bottling, battery production, and facilities maintenance.
Safeway offers savings of over 50% on wine purchases through quarterly 30% off sales on all wines, an additional 10% discount for buying 6 bottles of wine or liquor, and occasionally pricing errors that can result in wines being sold for a fraction of their normal retail price, such as Napa Cabernets under $20 or Alexander Valley Cabernet under $5, though pricing corrections may be made quickly.
This document provides wireframes and content outlines for redesigning the AnyClip website. It defines the navigation, hierarchy, functionality and content for each page. The document includes wireframes for the homepage, subpages like About Us and Careers, and outlines the purpose and considerations for each page to support AnyClip's goals of increasing brand awareness, promoting its technology capabilities, and meeting the needs of audiences like advertisers, publishers and content owners.
This document provides variations of a logo on different colored backgrounds. It separates logo variations into light and dark background sections to showcase how the logo appears against different colors. The variations are intended to demonstrate the logo's flexibility on varied backgrounds.
Este documento discute a metodologia ágil, como surgiu e seus principais conceitos e práticas, incluindo o Manifesto Ágil, os 12 princípios ágeis, a importância da comunicação, o papel da equipe ágil e do Agile Coach, e ferramentas como time box, planejamento, kanban entre outras.
Financing, distribution and exchange copyAyaahBachri
This document discusses the financing, distribution, and access of magazines. It states that magazines are primarily financed through print and digital advertising, as well as subscriptions, sales, sponsorships, events, and new media. Distribution has traditionally involved distributors getting magazines into stores, but digital distribution now allows direct online access. Audiences can now access magazines through apps, mail subscriptions, local stores, and magazine websites, which allow convenient on-demand access.
The document discusses 7 ways that publishers can make money from digital editions of magazines and newspapers. It describes how the print media industry is struggling with declining print readership and advertising revenue. Digital editions provide opportunities to cut costs by 80% compared to print and offer new monetization methods like selling digital ad space, using ad networks, selling issues online, collecting email addresses, reaching new platforms, search engine optimization, and enabling in-title product sales. Digital editions allow publishers to potentially offset losses from print media in a changing publishing landscape.
As readers' habits evolve, digital editions are making serious inroads into mainstream culture, encouraged by the growth in eReaders like Amazon's Kindle and Apple's new iPad. The major challenge now facing publishers is how to monetize digital editions and generate additional revenue, above and beyond the cost savings digital editions already demonstrate. This whitepaper looks at seven key ways of making digital editions pay.
Interactive newspaper the next big thing in newspaper industryAnkit Mahapatra
This is my short presentation on Interactive Newspaper which I presented in my college's techfest. Unfortunately I didn't win but its good to see that Samsung has come out with a similar idea using the highly impressive amoled in the their future products. AMOLEDs fit my project perfectly. Would love a few comments here . Thank You.
Print magazine online is a term that refers to an electronic version of a print publication. It can be an exact page-by-page replica or a version extended by features characteristic for digital publishing like availability of the rich media and interactivity. Basically, many of both mainstream and niche print magazines have their own online versions which are sources of revenue or fuels driving the selling of primary issues.
In this presentation you'll find 5 truths about print magazine online. You should know them if you want to move your print magazine into digital world.
Technology Review magazine sought to increase circulation and profits by offering a digital version of its magazine distributed through Zinio. Zinio provided an enhanced digital reading experience similar to print with features like immediate delivery, rich media content, and search capabilities. This new digital distribution channel helped Technology Review attract over 30,000 new digital subscribers with minimal additional costs. The digital version contributed incremental profits while meeting the needs and interests of Technology Review's tech-savvy audience.
The document discusses strategies for the successful marketing and distribution of a new magazine in the current media landscape. It notes that technological convergence across radio, television, and the internet requires an omnichannel approach using multiple media platforms to reach the target audience. The magazine will have both a print version and online website for digital access to issues. While newspapers are struggling with fewer print copies, magazines can adapt by being available both physically and digitally. An online subscription service and linking print and online content will help drive readership across formats.
Print magazines help companies reach their target audiences. Ads in publications and newspapers can target niche or general markets. QR codes also draw customers to websites for more information and are customizable. Infographics present statistics and graphics in a visually appealing way that is memorable and can be shared online. Print materials should include social media tags to continue conversations online and reinforce the printed message. While websites are often just skimmed, print engages customers for longer, with the average magazine reading time being 43 minutes. Print integrates technology and is not static, telling stories through different media types.
A presentation on the basics of moving a publication to a digital edition.
What are the implications in terms of gathering content? Do you have to think about content differently? What are the interactive elements you can add to your publication? What does a digital edition cost and what are the steps involved?
The document proposes researching how glossy magazines can adapt to the digital age. It first examines the current state of magazines, noting that while internet usage is rising, many still read print magazines. The future sections discuss new technologies like the Mag+ digital magazine reader and e-paper that could allow magazines to be read digitally like print. The proposal recommends conducting market research and developing a financial plan to extend the magazine's content across digital platforms while maintaining the print edition.
The document is a research proposal that examines how glossy magazines can adapt to the digital age. It first analyzes the current state of magazines, noting that while internet usage is rising, many still read print magazines. The proposal then discusses future developments like the Mag+ digital magazine reader and e-paper that could allow magazines to be read digitally. It recommends the Cosmopolitan magazine embrace these digital changes by using them to gain more advertising revenue and attract new readers, while maintaining the print magazine format, as not everyone will prefer digital.
This document discusses how publishers can use personalization to address challenges in growing and monetizing their digital audiences. It outlines how personalization can help publishers improve discoverability of their content online, deliver a better content experience to keep readers engaged, grow their email lists, and improve monetization efforts. The key aspects of personalization discussed are segmenting audiences based on interests and behaviors to tailor content, calls-to-action and other experiences. It also provides guidance on collecting data about readers to power personalization, such as through forms or gated content.
The document discusses several methods for distributing magazines, including:
1) The traditional magazine publishing process involves steps from initial manuscript to final publication, and publishers are responsible for editorial content, design, communication with advertisers and printers.
2) The "freemium" model gives free magazine issues to the public in transit locations to encourage readership and revenue comes from advertising.
3) Postal subscriptions allow readers convenient home delivery of weekly/monthly magazines for an annual fee.
4) Ezines are electronic magazines available online, allowing global access and opportunities for video, links and interactive content. Magazine apps further update readers wherever they are.
Digital Contents Library Platform Mentor_appknotWooyong Jang
This document describes Mentor, a digital contents library platform developed by Appknot that allows anyone to easily create and distribute digital content applications. Mentor provides a container application structure that enables users to arrange and share various digital content like PDFs, videos, and more. It removes the need for designers or developers and costs less than traditional print content production. Various industries like magazines, exhibitions, education and business have adopted Mentor's digital content libraries.
10 Reasons Why You Should Offer ePublishing ServicesXerox Global
This document provides 10 reasons why companies should offer ePublishing services:
1) It deepens relationships with existing customers and opens doors to new ones.
2) ePublishing does not require investment in expensive equipment or staffing.
3) It enhances value and extends the life of documents by hosting them digitally for longer.
How publishers can increase pre-orders and stimulate book sales by integrating online excerpts and book previews into their marketing campaigns for increased reader engagement.
Attracting readers to your magazine is both a science and art because of mobile technology influence readers' behavior. That's a challenge for the publishing industry.
Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.
Publishers don’t have an easy life, do they?
The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?
The current state of the publishing industry can be best described in two words: continued evolution.
With the ongoing technological changes, the publishers face decreasing readers' attention span, so creating mobile-optimized content, and sales funnels is a must.
Thanks to this presentation you’ll know how to attract readers to your magazine and how to make them stay longer with your content.
Learn the latest research on why digital and mobile content are important ares to consider in your overall marketing plan. Also learn how to generate engaging content and how to generate revenue from digital and mobile content.
This document summarizes a seminar presentation on e-publishing. It defines e-publishing as publishing works online, on compact disks, or in file formats compatible with electronic devices rather than traditional printed books. The presentation traces the history of e-publishing from the 1970s to today and discusses the types and advantages of e-publishing, such as lower costs, faster publishing times, and the ability to update works easily. However, it also notes disadvantages like concerns over piracy, file format compatibility issues, and potentially lower sales compared to print.
This document discusses the convergence of media, entertainment and technology. It covers several topics including:
1) How consumer electronics are becoming indispensable parts of everyday life and consumers are demanding more functions in single devices.
2) Examples of device convergence like mobile phones that have cameras, music players, and more.
3) Changes in how consumers access and interact with content through new media like increased control and participation.
4) Trends in various markets like music, cameras, TV, and gaming that show convergence across devices.
5) Challenges and opportunities that convergence presents for different players like content providers, device manufacturers, and network operators.
Financing, distribution and exchange copyAyaahBachri
This document discusses the financing, distribution, and access of magazines. It states that magazines are primarily financed through print and digital advertising, as well as subscriptions, sales, sponsorships, events, and new media. Distribution has traditionally involved distributors getting magazines into stores, but digital distribution now allows direct online access. Audiences can now access magazines through apps, mail subscriptions, local stores, and magazine websites, which allow convenient on-demand access.
The document discusses 7 ways that publishers can make money from digital editions of magazines and newspapers. It describes how the print media industry is struggling with declining print readership and advertising revenue. Digital editions provide opportunities to cut costs by 80% compared to print and offer new monetization methods like selling digital ad space, using ad networks, selling issues online, collecting email addresses, reaching new platforms, search engine optimization, and enabling in-title product sales. Digital editions allow publishers to potentially offset losses from print media in a changing publishing landscape.
As readers' habits evolve, digital editions are making serious inroads into mainstream culture, encouraged by the growth in eReaders like Amazon's Kindle and Apple's new iPad. The major challenge now facing publishers is how to monetize digital editions and generate additional revenue, above and beyond the cost savings digital editions already demonstrate. This whitepaper looks at seven key ways of making digital editions pay.
Interactive newspaper the next big thing in newspaper industryAnkit Mahapatra
This is my short presentation on Interactive Newspaper which I presented in my college's techfest. Unfortunately I didn't win but its good to see that Samsung has come out with a similar idea using the highly impressive amoled in the their future products. AMOLEDs fit my project perfectly. Would love a few comments here . Thank You.
Print magazine online is a term that refers to an electronic version of a print publication. It can be an exact page-by-page replica or a version extended by features characteristic for digital publishing like availability of the rich media and interactivity. Basically, many of both mainstream and niche print magazines have their own online versions which are sources of revenue or fuels driving the selling of primary issues.
In this presentation you'll find 5 truths about print magazine online. You should know them if you want to move your print magazine into digital world.
Technology Review magazine sought to increase circulation and profits by offering a digital version of its magazine distributed through Zinio. Zinio provided an enhanced digital reading experience similar to print with features like immediate delivery, rich media content, and search capabilities. This new digital distribution channel helped Technology Review attract over 30,000 new digital subscribers with minimal additional costs. The digital version contributed incremental profits while meeting the needs and interests of Technology Review's tech-savvy audience.
The document discusses strategies for the successful marketing and distribution of a new magazine in the current media landscape. It notes that technological convergence across radio, television, and the internet requires an omnichannel approach using multiple media platforms to reach the target audience. The magazine will have both a print version and online website for digital access to issues. While newspapers are struggling with fewer print copies, magazines can adapt by being available both physically and digitally. An online subscription service and linking print and online content will help drive readership across formats.
Print magazines help companies reach their target audiences. Ads in publications and newspapers can target niche or general markets. QR codes also draw customers to websites for more information and are customizable. Infographics present statistics and graphics in a visually appealing way that is memorable and can be shared online. Print materials should include social media tags to continue conversations online and reinforce the printed message. While websites are often just skimmed, print engages customers for longer, with the average magazine reading time being 43 minutes. Print integrates technology and is not static, telling stories through different media types.
A presentation on the basics of moving a publication to a digital edition.
What are the implications in terms of gathering content? Do you have to think about content differently? What are the interactive elements you can add to your publication? What does a digital edition cost and what are the steps involved?
The document proposes researching how glossy magazines can adapt to the digital age. It first examines the current state of magazines, noting that while internet usage is rising, many still read print magazines. The future sections discuss new technologies like the Mag+ digital magazine reader and e-paper that could allow magazines to be read digitally like print. The proposal recommends conducting market research and developing a financial plan to extend the magazine's content across digital platforms while maintaining the print edition.
The document is a research proposal that examines how glossy magazines can adapt to the digital age. It first analyzes the current state of magazines, noting that while internet usage is rising, many still read print magazines. The proposal then discusses future developments like the Mag+ digital magazine reader and e-paper that could allow magazines to be read digitally. It recommends the Cosmopolitan magazine embrace these digital changes by using them to gain more advertising revenue and attract new readers, while maintaining the print magazine format, as not everyone will prefer digital.
This document discusses how publishers can use personalization to address challenges in growing and monetizing their digital audiences. It outlines how personalization can help publishers improve discoverability of their content online, deliver a better content experience to keep readers engaged, grow their email lists, and improve monetization efforts. The key aspects of personalization discussed are segmenting audiences based on interests and behaviors to tailor content, calls-to-action and other experiences. It also provides guidance on collecting data about readers to power personalization, such as through forms or gated content.
The document discusses several methods for distributing magazines, including:
1) The traditional magazine publishing process involves steps from initial manuscript to final publication, and publishers are responsible for editorial content, design, communication with advertisers and printers.
2) The "freemium" model gives free magazine issues to the public in transit locations to encourage readership and revenue comes from advertising.
3) Postal subscriptions allow readers convenient home delivery of weekly/monthly magazines for an annual fee.
4) Ezines are electronic magazines available online, allowing global access and opportunities for video, links and interactive content. Magazine apps further update readers wherever they are.
Digital Contents Library Platform Mentor_appknotWooyong Jang
This document describes Mentor, a digital contents library platform developed by Appknot that allows anyone to easily create and distribute digital content applications. Mentor provides a container application structure that enables users to arrange and share various digital content like PDFs, videos, and more. It removes the need for designers or developers and costs less than traditional print content production. Various industries like magazines, exhibitions, education and business have adopted Mentor's digital content libraries.
10 Reasons Why You Should Offer ePublishing ServicesXerox Global
This document provides 10 reasons why companies should offer ePublishing services:
1) It deepens relationships with existing customers and opens doors to new ones.
2) ePublishing does not require investment in expensive equipment or staffing.
3) It enhances value and extends the life of documents by hosting them digitally for longer.
How publishers can increase pre-orders and stimulate book sales by integrating online excerpts and book previews into their marketing campaigns for increased reader engagement.
Attracting readers to your magazine is both a science and art because of mobile technology influence readers' behavior. That's a challenge for the publishing industry.
Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.
Publishers don’t have an easy life, do they?
The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?
The current state of the publishing industry can be best described in two words: continued evolution.
With the ongoing technological changes, the publishers face decreasing readers' attention span, so creating mobile-optimized content, and sales funnels is a must.
Thanks to this presentation you’ll know how to attract readers to your magazine and how to make them stay longer with your content.
Learn the latest research on why digital and mobile content are important ares to consider in your overall marketing plan. Also learn how to generate engaging content and how to generate revenue from digital and mobile content.
This document summarizes a seminar presentation on e-publishing. It defines e-publishing as publishing works online, on compact disks, or in file formats compatible with electronic devices rather than traditional printed books. The presentation traces the history of e-publishing from the 1970s to today and discusses the types and advantages of e-publishing, such as lower costs, faster publishing times, and the ability to update works easily. However, it also notes disadvantages like concerns over piracy, file format compatibility issues, and potentially lower sales compared to print.
This document discusses the convergence of media, entertainment and technology. It covers several topics including:
1) How consumer electronics are becoming indispensable parts of everyday life and consumers are demanding more functions in single devices.
2) Examples of device convergence like mobile phones that have cameras, music players, and more.
3) Changes in how consumers access and interact with content through new media like increased control and participation.
4) Trends in various markets like music, cameras, TV, and gaming that show convergence across devices.
5) Challenges and opportunities that convergence presents for different players like content providers, device manufacturers, and network operators.
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THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
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These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
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Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
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1. 1
K.T.C.T COLLEGE OF TEACHER EDUCATION
THOTTAKKADU P.O, KALLAMBALAM, THIRUVANANTHAPURAM
B. Ed Course 2014-2015
SEMESTER 2
ONLINE ASSIGNMENT
EDU 10.2: Techno-Pedagogic Content Knowledge Analysis- English
Name of Trainee...Sinsha.S.S.....................................................................
Reg.No.....16514369013...................Year......2014-2015.............................
Subject....English.........................................................................................
Certified bonafide record of......Sinsha.S.S...................................................
RegisterNo........16514369013...........for the year 2014-2015.
Examiner Principal Lecturer
2. 2
DIGITAL MAGAZINE
Online Assignment Submitted
To
Mrs. Manjusha. S
Lecturer in English
For Course No. EDU 10. 2
Techno- Pedagogic Content Knowledge Analysis- English
During the First Semester
of the B. Ed Course 2014-2015
By
Sinsha. S.S
English
K.T.C.T College of Teacher
Education, Kaduvayil
3. 3
INTRODUCTION
A digital edition is an online magazine or online newspaper delivered in
electronic form which is formatted identically to the print version. Digital editions are
often called digital facsimiles to underline the likeness to the print version. Digital
editions have the benefit of reduced cost to the publisher and reader by avoiding the
time and expenses to print and deliver like a paper edition. This format is considered
more environmentally friendly due to the reduction of paper and energy use. These
editions also often feature interactive elements such as hyperlinks both within the
publication itself and to other internet resources, searching and bookmarking, and can
also incorporate multimedia such as video or animation to enhance articles themselves
or for advertisements. Some delivery methods also include animation and sound
effects replicating page turning to further enhance the experience of their print
counterparts.
Digital publishing has the advantage of reaching readers beyond regional
boundaries. It has become a powerful way to keep readers interest and maintain
loyalty even when readers have moved to another location – you can still send your
magazine to wherever readers are by providing them access to print magazine through
your digital edition .Digital magazines, ezines, e-editions and emags are sometimes
referred to as digital editions but some of these formats published only in digital
format unlike digital editions which replicate a printed edition as well.
DIGITAL MAGAZINES
A digital magazine, also known as an electronic magazine or ezine, is very
similar to its print counterpart, but it is published in a digital format rather than being
printed on paper. It can be read on a computer, so a digital magazine can take
advantage of digital technology and add animations and links within the magazine to
make it more informative or aesthetically better. The cost of printing is eliminated and
the publishing price is greatly reduced, so most digital magazines do not require the
same amount of advertising that print magazines do. Some digital magazines come
4. 4
with a one-time print license for those who prefer paper magazines, but this is not
always true, and someone can unknowingly break copyright law by printing the ezine.
Digital magazines and traditional print magazines are not all that different.
Both types typically have a team of writers, editors and designers; both usually follow
a certain topic, which can be just about anything; and both can make money by
pulling in a loyal readership. The biggest difference between the two is the medium
through which the magazine is delivered. From this difference, many other smaller
differences also manifest.
Designing for a digital magazine is similar to designing for a print magazine, but there
are additional choices that we need to consider. Interactivity is important, but making
it easy to read and navigate is even more critical. For this we have to consider
following elements.
Setting up pages
Adding and formatting content
Choosing typefaces appropriate for the screen
Creating the folio
Adding interactivity
Creating an app from a digital magazine
5. 5
DIGITAL MAGAZINE VS PRINT MAGAZINE
When we consider digital magazine and print magazine, we can know that paper is a
pricey niche format and digital magazine has all the traits to encapsulate replicable
experience of printed format on tablets.
Featuring this view ahead, here are the reasons why ambivalence digital media
is worth.
NO LATENCY
Digital magazines are available through tablet or other web based devices at one
click. There is absolutely no latency as the web software search the large heap
of magazines in just few seconds. Thus the copies are promptly accessible as
the publishers make it possible to browse the digital library in absolutely no time.
EFFICIENT DISTRIBUTION
Unlike precarious and inefficient distribution process of printed magazines,
the distribution criterion of digital publication is quite user friendly and quick. The
kiosk proposition and the industry are getting transformed. Therefore gone are the
days when the customers used to book their copy by post or trace the nearest store for
the latest edition. Now the digital copy is delivered at every online kiosk.
EFFICIENT DISCOVERY
A particular edition of the magazine or a specific column is much easier to discover
in the digital form than their print equivalent.
LOW BANDWIDTH
The perceptions have changed as the technology has advanced. The digital magazines
are no longer bulky and large and are easily manageable. Moreover as the memories
of the device has expanded the content is synced in less than a minute making it fast
and reliable source of saving a lot of time.
6. 6
LIGHT ON POCKET AND ENVIRONMENT
This movement towards the digital consumption and away from print media is one
such medium to save the precious trees which are being cut for increasing demand of
paper. The magazines always had a life cycle because as the new magazine arrives the
older ones depart which contributes hugely in wastage of paper. The access through
mobiles, tablets is ubiquitous and so light on pocket that everyone has an open access
to them unlike printed forms which are expensive and resource intensive.
USER FRIENDLY
Digital magazine is user friendly. The apps are designed with colourful graffiti
and pictures which make them attractive and interesting to read. It also allows
zooming of the fuzzy text and customizing the colour, size, style of font. Thus it keeps
the subscribers stick to the magazine. It is high time to accept that the influence of
physical media outlets is shrinking owing to the burgeoning of technological
platforms and mass media among the readers.
7. 7
ADVANTAGES OF DIGITAL MAGAZINE
1. Global Audience Reach
Digital publishing has the advantage of reaching readers beyond regional boundaries.
It has become a powerful way to keep readers interest and maintain loyalty even when
readers have moved to another location – you can still send your magazine to
wherever readers are by providing them access to print magazine through your digital
edition.
2. Not a Threat to Print
Contrary to some discussions, digital publishing is not a replacement for the printed
magazines. The study done by the CMO council in the MPA fact book indicates 87%
of those interested in reading magazines on a digital device still want a printed copy.
Owning the digital publication of a magazine does not stop readers from wanting and
keeping the printed copy, if available.
3. Publishing to iPad
iPad Newsstand app feature to enable iPad users easier access to digital magazines.
4. Faster Publishing and Distribution
Digital magazines reach and engage audiences in a short time. Around 58% of digital
magazine readers read their edition the same day it arrives.
5. Eliminates Revenue Loss from Unsold Inventory
Digital publishing enables you to sell copies of your current issues without having the
expense and logistics associated with unsold copies.
6. Better Knowledge of Your Readers
A two-way communication has always been important to customer satisfaction. E-
publishing software enables a publisher to track how a reader engages with a digital
magazine based on tracking every mouse-click. This information will serve as
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captured data that can be used to identify most preferred topics by the readers, giving
publishers the opportunity to proactively enhance future publications to meet the
reader’s interests.
7. Measure Advertising Goals
Now you can tell your advertiser exactly how many readers clicked on the hotlink
provided in the advertisement, thanks to ad-management and ad-serving technology,
which is now available. Publishers can now insert rich media into content using video,
sound and interactive links, giving the reader an experience of watching a
commercial, and reading more about the advertiser online, at the same time, without
having to open a separate window, and copy paste or search for the advertiser or the
product. Around 73% of those reading digital magazines reported paying attention to
advertisements, by either tapping on them or reading the content.
8. Publisher-focused Software and Tools
The exponential growth of the digital publishing industry has opened up the market
for newer software tools, focused on giving a publisher user friendly and effortless
publishing software.
9. Flexibility for Magazine Content
One of the limitations that print publishers have and need to work around is a fixed
layout of content, which is drawn out by the number of pages allotted for a magazine.
In digital magazines, it is possible to increase the pages of content without changing
the layout or having to condense the text to fit in the required format. Also, the
publishers will not incur any additional cost for paper and printing by adding pages to
the digital magazine as with increasing the size of a print magazine.
10. Just a Click to Turn Print to Digital
One of the challenges for publishers is the increased work and possibly staffing to
have both a print and digital version of their magazine produced during the production
process. With Digital Studio, you can paginate online for both your print and digital
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editions at the same time. You don’t need to re-work content, graphics or layout for a
digital edition separately.
Digital magazines
► Increase magazine distribution on a global scale
► Deliver content across multiple platforms and devices
► Lower production and on-going publishing costs
► Open new sustainable revenue channels through advertising and ecommerce
► Instantly direct potential customers and traffic to your content
HOW TO CREATE DIGITAL MAGAZINE
In order to create a digital magazine we have to care some necessary things.
An electronic magazine, or e-zine, differs from a blog or website in that it delivers
articles on a similar topic using a coordinated layout, similar to a print magazine.
Launching an e-zine is a practical, rather than creative process. If we are willing to
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take the time to do some research, create an editorial plan and set up a publishing
template, you will greatly increase your chances of success.
1. Digital publishing technology
There are many good technologies to publish a digital magazine.
2. One issue or regular publication
There is a big difference between one time publication and regular magazine. There is
also a difference between weekly magazine and annual magazine. First thing is the
collection of good content. If you decide to publish your magazine regularly, you
have to plan how to get the content many months ahead. You have to be sure that you
will be able to maintain quality. Secondly, think about readers, how often they will be
willing to read your pieces. And the third, you have to know that there are different
expectations from weekly magazine and annual one.
3. The magazine title
When we are going to publish a magazine, we should consider its name. Its title
should consist of two parts: magazine name and issue (e.g. 1/2015, April 2015, Spring
2015).We have to keep our title short and easy to remember. We can name your
magazine the way we like, but there are three most popular approaches:
[Your company] [Popular form of publication]: Your Company Bulletin, Your
Company Magazine, Your Company Review etc.
Title connected with the subject of your magazine: IT in Agriculture, Home
Decorations, and Backpacking etc.
Abstractive title, but somehow connected with the subject of your magazine: Agro IT,
Home Decor, My route.
4. Organizing content in the magazine
Content is the most important part of a magazine. It is “to be or not to be” of the
magazine. We have to think what kind of content is attractive to the readers. In most
situations the content should be various: regular articles, interviews, personal
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opinions, visual content, videos in digital magazines, short and long form. We should
always answer these questions:
How to get the content. If we want to create dedicated content to the magazine or we
can reuse content we already have.
Who is our reader? What kind of language should we use to get to the audience?
Is the content important for our readers? Is it offering something new to them? Is it
close to their expectations or needs?
5. Create articles
It would be great to write articles especially for magazine, but it is really time-
consuming. If we have some content that we would like to reuse, we just need to think
how to order it, maybe adjust a bit. Here are some tips that might be helpful:
Remember about lead that introduce the subject of your article – it should be clear and
intriguing.
Articles shouldn’t be too long. Readers may get bored when they have to scroll one
article with no end. If you have a lot to say, try to think of dividing your article into
several, shorter ones.
Use headlines between paragraphs to keep your reader’s attention.
6. Choose photos to your magazine
The visual side of the magazine matters as well. Catchy titles and amazing photos are
the keys to success. In fact, these two elements decide if someone will read the
magazine or not.
7. Publish and share
After gathering our thoughts and ideas together, we need to publish it with the method
we choose before. It is a good practice to create landing page for the magazine. And
finally when you finished our hard work, you need to let the world see it. There are a
lot of channels that help us to reach our readers. We can share our magazine in social
media, add it to our newsletter, add link to our magazine in our email signature, find
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popular blogs and websites that can be interested in the subject of our magazine and
recommend it to their audience etc.
CONCLUSION
Digital magazine is the invention of this new era of technology. There are
several advantages as well as disadvantages of digital magazines. With digital
magazines, institutions can skip together the costly process of printing. It provides a
more comprehensive experience to readers including text, images, video, audio etc.
However, there are also some disadvantages with digital magazines. With so much
information and so many distractions available on web there is a chance to miss the
reader. The publishers also need so many promotions to attract readers to search their
magazine. However digital magazines are good for the readers to access information
easily in the changing world scenario.
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REFERENCE
a) http://www. What is a digital magazine.html
b) http://www.wiki/digital edition.html
c) http://www. Wisegeek.com.digital- vs. print.html
d) http://www.designing digital magazine course.html