How to Get People to Like You: The Science of Persuasion (IgnitePhilly 5)
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Andrew Rosenthal of Philadelphia talks at Ignite Philly 5, March 2, 2010 on the topic of "How to Get People to Like You: The Science of Persuasion." Reviews theories of fascination, liking, and influence/persuasion.
![Getting People to Like You: The Science of Persuasion www.andrewjrosenthal.com Andrew J. Rosenthal [email_address] twitter: @andrewrosenthal 20 slides : 5 minutes](https://image.slidesharecdn.com/rosenthalgettingpeopletolikeyouignite5-100303084410-phpapp01/85/How-to-Get-People-to-Like-You-The-Science-of-Persuasion-IgnitePhilly-5-1-320.jpg)
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How to Get People to Like You: The Science of Persuasion (IgnitePhilly 5)
- 1. Getting People to Like You: The Science of Persuasion www.andrewjrosenthal.com Andrew J. Rosenthal [email_address] twitter: @andrewrosenthal 20 slides : 5 minutes
- 2. Who wants to be liked? 1
- 3. Being liked is good for business 2
- 4. Being fascinating can lead to trouble… 3 “ fascination” comes from the Latin fascinare , to bewitch
- 5. The mechanism of liking 4
- 6. Three approaches: How to Get People to Like You 5
- 10. 9
- 11. 10 KIPP Schools Teach students to be liked by adults S it Up L isten A sk Questions N od T rack Speaker with eyes
- 12. Three Steps to Becoming More Fascinating 11 xxxxx Lust xx xxx Mystique xxxx xx Alarm xxxxx xxxxx Prestige x xxxxxx Power xx x Vice xxxxxx xxxxxx Trust xx Lust Mystique Alarm Prestige Power Vice Trust
- 14. 13
- 18. 17
- 19. 19
- 20. 19
Editor's Notes
- Logo shot Happier intro Andrew intro 20 slides, 15 seconds each
- Studies – paying to be liked
- strippers Politicians Marketing Investment pitches salespeople
- Being liked too much can be bad -stalkers -salem witch trials -definition of fascination
- What does it mean to be liked? -pheremones -advertising (attention (vlume) versus persusasion – children screaming/reptition beautiy
- 7 Triggers of fascination (slid 1)
- 7 triggers of liking – slide 2
- Zappos as example – w/triggers
- How to get people to like you - dale carnegie slide 1
- Dale carngie slide 2
- Dale carnegie slide 3 / example of KIPP
- Fascinate – slide 1 Step 1: Evaluate Do you create advocates? Do you incite conversation?
- Better to be exceptional in one or two areas than pretty good in all. Example: if Prestige is your badge, then carefully release new info. Random information may cloud message or fail to meet expectations.
- Example: Club Med: core beliefs and culture vice to prestige, lust (massages, luxury)
- Cialdini – slide 2
- Cialdini – slide 3
- End slide