SlideShare a Scribd company logo

The Power Of Persuasion

This is a training session/knowledge mashup that I put together after watching a stanford breakfast series video on persuasion. Also my first attempt of a slidecast.

1 of 42
Download to read offline
The Power of Persuasion
[object Object]
6 principles of persuasion
1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past.
Practical Tip #1 Do people favours.
Don’t Forget

Recommended

Influence: the Psychology of Persuasion (Cialdini)
Influence: the Psychology of Persuasion (Cialdini)Influence: the Psychology of Persuasion (Cialdini)
Influence: the Psychology of Persuasion (Cialdini)Hugo Guyader
 
Cialdini's 6 Principles of Influence
Cialdini's 6 Principles of Influence Cialdini's 6 Principles of Influence
Cialdini's 6 Principles of Influence Jeremy Smith
 
The art of influencing people
The art of influencing peopleThe art of influencing people
The art of influencing peopleAditi Singh
 
Six principles of influence
Six principles of influenceSix principles of influence
Six principles of influenceBabu Appat
 
6 Principles of Influence - Robert Cialdini
6 Principles of Influence - Robert Cialdini6 Principles of Influence - Robert Cialdini
6 Principles of Influence - Robert CialdiniCanny Digital
 
Influencing skills
Influencing skillsInfluencing skills
Influencing skillsAlan Barker
 
The power of persuasion: influencing others
The power of persuasion: influencing othersThe power of persuasion: influencing others
The power of persuasion: influencing othersGabrielle Jones
 

More Related Content

What's hot

Changing The Sales Mindset
Changing The Sales MindsetChanging The Sales Mindset
Changing The Sales MindsetDMWacker
 
Influence - The Psychology of Persuasion
Influence - The Psychology of PersuasionInfluence - The Psychology of Persuasion
Influence - The Psychology of PersuasionSurinder Kumar
 
Influence. The Psychology of Persuasion (in IT)
Influence. The Psychology of Persuasion (in IT)Influence. The Psychology of Persuasion (in IT)
Influence. The Psychology of Persuasion (in IT)Taras Matyashovsky
 
Tactics of Persuasion & Influence (BGIedu)
Tactics of Persuasion & Influence (BGIedu)Tactics of Persuasion & Influence (BGIedu)
Tactics of Persuasion & Influence (BGIedu)Christopher Allen
 
The Psychology of Persuasion
The Psychology of PersuasionThe Psychology of Persuasion
The Psychology of PersuasionPsychFutures
 
7 steps to successful selling
7 steps to successful selling7 steps to successful selling
7 steps to successful sellingBizLaunch
 
Dealing with difficult people
Dealing with difficult peopleDealing with difficult people
Dealing with difficult peopleAshraf Al-Astal
 
Dealing with difficult conversations at work
Dealing with difficult conversations at work Dealing with difficult conversations at work
Dealing with difficult conversations at work Richard Riche
 
Handling objection
Handling objectionHandling objection
Handling objectionAditi Singh
 
Emotional intelligence in the workplace
Emotional intelligence in the workplaceEmotional intelligence in the workplace
Emotional intelligence in the workplaceSesan Odesanya
 
Crucial conversations: Talking when stakes are high
Crucial conversations: Talking when stakes are highCrucial conversations: Talking when stakes are high
Crucial conversations: Talking when stakes are highPeopleWiz Consulting
 
The Speed of Trust by Stephen M R Covey & Rebecca R Merrill
The Speed of Trust by Stephen M R Covey & Rebecca R MerrillThe Speed of Trust by Stephen M R Covey & Rebecca R Merrill
The Speed of Trust by Stephen M R Covey & Rebecca R MerrillSunilraj1968
 
Critical Thinking
Critical ThinkingCritical Thinking
Critical Thinkingasuarea48
 
Robert cialdini's influence- the psychology of persuasion
Robert cialdini's   influence- the psychology of persuasionRobert cialdini's   influence- the psychology of persuasion
Robert cialdini's influence- the psychology of persuasionThomas Wooldridge
 

What's hot (20)

Changing The Sales Mindset
Changing The Sales MindsetChanging The Sales Mindset
Changing The Sales Mindset
 
Influence - The Psychology of Persuasion
Influence - The Psychology of PersuasionInfluence - The Psychology of Persuasion
Influence - The Psychology of Persuasion
 
Influence. The Psychology of Persuasion (in IT)
Influence. The Psychology of Persuasion (in IT)Influence. The Psychology of Persuasion (in IT)
Influence. The Psychology of Persuasion (in IT)
 
Assertiveness Skills
Assertiveness SkillsAssertiveness Skills
Assertiveness Skills
 
Tactics of Persuasion & Influence (BGIedu)
Tactics of Persuasion & Influence (BGIedu)Tactics of Persuasion & Influence (BGIedu)
Tactics of Persuasion & Influence (BGIedu)
 
The Psychology of Persuasion
The Psychology of PersuasionThe Psychology of Persuasion
The Psychology of Persuasion
 
7 steps to successful selling
7 steps to successful selling7 steps to successful selling
7 steps to successful selling
 
Crucial conversations - brown bag
Crucial conversations - brown bagCrucial conversations - brown bag
Crucial conversations - brown bag
 
Dealing with difficult people
Dealing with difficult peopleDealing with difficult people
Dealing with difficult people
 
Executive Presence
Executive Presence Executive Presence
Executive Presence
 
Dealing with difficult conversations at work
Dealing with difficult conversations at work Dealing with difficult conversations at work
Dealing with difficult conversations at work
 
Handling objection
Handling objectionHandling objection
Handling objection
 
Emotional intelligence in the workplace
Emotional intelligence in the workplaceEmotional intelligence in the workplace
Emotional intelligence in the workplace
 
Sales Mastery Training
Sales Mastery TrainingSales Mastery Training
Sales Mastery Training
 
Crucial conversations: Talking when stakes are high
Crucial conversations: Talking when stakes are highCrucial conversations: Talking when stakes are high
Crucial conversations: Talking when stakes are high
 
Grow model ppt
Grow model pptGrow model ppt
Grow model ppt
 
The Speed of Trust by Stephen M R Covey & Rebecca R Merrill
The Speed of Trust by Stephen M R Covey & Rebecca R MerrillThe Speed of Trust by Stephen M R Covey & Rebecca R Merrill
The Speed of Trust by Stephen M R Covey & Rebecca R Merrill
 
Critical Thinking
Critical ThinkingCritical Thinking
Critical Thinking
 
Robert cialdini's influence- the psychology of persuasion
Robert cialdini's   influence- the psychology of persuasionRobert cialdini's   influence- the psychology of persuasion
Robert cialdini's influence- the psychology of persuasion
 
Assertivness
AssertivnessAssertivness
Assertivness
 

Similar to The Power Of Persuasion

6 secrets of Social Persuasion
6 secrets of Social Persuasion6 secrets of Social Persuasion
6 secrets of Social PersuasionCinzia Di Martino
 
Influence by Dr. Robert Ciadini
Influence by Dr. Robert CiadiniInfluence by Dr. Robert Ciadini
Influence by Dr. Robert CiadiniBryan Xu
 
Presentation tips
Presentation tipsPresentation tips
Presentation tipsnymufti
 
Be Powerful & Be Heard - The Effective Persuasion Methology
Be Powerful & Be Heard - The Effective Persuasion MethologyBe Powerful & Be Heard - The Effective Persuasion Methology
Be Powerful & Be Heard - The Effective Persuasion MethologyFred Then
 
The power of persuasion
The power of persuasionThe power of persuasion
The power of persuasionrehankhan505
 
The 6 steps of persuasion applied to Personal Training
The 6 steps of persuasion applied to Personal TrainingThe 6 steps of persuasion applied to Personal Training
The 6 steps of persuasion applied to Personal TrainingMax Icardi
 
Persuasion and Facebook games
Persuasion and Facebook gamesPersuasion and Facebook games
Persuasion and Facebook gamesElisa H
 
Book Summary of Start with Why by Simon Senik
Book Summary of Start with Why by Simon SenikBook Summary of Start with Why by Simon Senik
Book Summary of Start with Why by Simon SenikMuddasirBaig1
 
Boost Email Marketing Revenue with the Power of Consumer Psychology
Boost Email Marketing Revenue with the Power of Consumer PsychologyBoost Email Marketing Revenue with the Power of Consumer Psychology
Boost Email Marketing Revenue with the Power of Consumer PsychologyHolly Wright
 
THE SIX PRINCIPLES OF PERSUASION
THE SIX PRINCIPLES OF PERSUASIONTHE SIX PRINCIPLES OF PERSUASION
THE SIX PRINCIPLES OF PERSUASIONMadhanM34
 
Muddasir baig(138) book 2 group 4 bscs(e) minhaj university lahore
Muddasir baig(138) book 2 group 4 bscs(e) minhaj university lahoreMuddasir baig(138) book 2 group 4 bscs(e) minhaj university lahore
Muddasir baig(138) book 2 group 4 bscs(e) minhaj university lahoreMuddasir Prince
 
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and PersuadePre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and PersuadeHugo Guyader
 
Persuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right ThingPersuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right ThingUser Vision
 
Summary -The Trust edge
Summary -The Trust edge Summary -The Trust edge
Summary -The Trust edge GMR Group
 
Agrilyst Culture Deck
Agrilyst Culture DeckAgrilyst Culture Deck
Agrilyst Culture DeckAllison Kopf
 
Yes 50 Scientifically Proven Ways To Be Persuasive
Yes 50 Scientifically Proven Ways To Be PersuasiveYes 50 Scientifically Proven Ways To Be Persuasive
Yes 50 Scientifically Proven Ways To Be PersuasiveAlan French
 
Leadership By Example Notes
Leadership By Example   NotesLeadership By Example   Notes
Leadership By Example NotesVictoria Wors
 
6 Principles of Persuasion.pptx
6 Principles of Persuasion.pptx6 Principles of Persuasion.pptx
6 Principles of Persuasion.pptxGemalaMauryn
 

Similar to The Power Of Persuasion (20)

6 secrets of Social Persuasion
6 secrets of Social Persuasion6 secrets of Social Persuasion
6 secrets of Social Persuasion
 
Influence by Dr. Robert Ciadini
Influence by Dr. Robert CiadiniInfluence by Dr. Robert Ciadini
Influence by Dr. Robert Ciadini
 
Presentation tips
Presentation tipsPresentation tips
Presentation tips
 
Be Powerful & Be Heard - The Effective Persuasion Methology
Be Powerful & Be Heard - The Effective Persuasion MethologyBe Powerful & Be Heard - The Effective Persuasion Methology
Be Powerful & Be Heard - The Effective Persuasion Methology
 
The power of persuasion
The power of persuasionThe power of persuasion
The power of persuasion
 
The 6 steps of persuasion applied to Personal Training
The 6 steps of persuasion applied to Personal TrainingThe 6 steps of persuasion applied to Personal Training
The 6 steps of persuasion applied to Personal Training
 
Persuasion and Facebook games
Persuasion and Facebook gamesPersuasion and Facebook games
Persuasion and Facebook games
 
Book Summary of Start with Why by Simon Senik
Book Summary of Start with Why by Simon SenikBook Summary of Start with Why by Simon Senik
Book Summary of Start with Why by Simon Senik
 
Boost Email Marketing Revenue with the Power of Consumer Psychology
Boost Email Marketing Revenue with the Power of Consumer PsychologyBoost Email Marketing Revenue with the Power of Consumer Psychology
Boost Email Marketing Revenue with the Power of Consumer Psychology
 
THE SIX PRINCIPLES OF PERSUASION
THE SIX PRINCIPLES OF PERSUASIONTHE SIX PRINCIPLES OF PERSUASION
THE SIX PRINCIPLES OF PERSUASION
 
Muddasir baig(138) book 2 group 4 bscs(e) minhaj university lahore
Muddasir baig(138) book 2 group 4 bscs(e) minhaj university lahoreMuddasir baig(138) book 2 group 4 bscs(e) minhaj university lahore
Muddasir baig(138) book 2 group 4 bscs(e) minhaj university lahore
 
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and PersuadePre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and Persuade
 
Persuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right ThingPersuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right Thing
 
Importance of trust
Importance of trustImportance of trust
Importance of trust
 
Influencing skills infographic
Influencing skills infographicInfluencing skills infographic
Influencing skills infographic
 
Summary -The Trust edge
Summary -The Trust edge Summary -The Trust edge
Summary -The Trust edge
 
Agrilyst Culture Deck
Agrilyst Culture DeckAgrilyst Culture Deck
Agrilyst Culture Deck
 
Yes 50 Scientifically Proven Ways To Be Persuasive
Yes 50 Scientifically Proven Ways To Be PersuasiveYes 50 Scientifically Proven Ways To Be Persuasive
Yes 50 Scientifically Proven Ways To Be Persuasive
 
Leadership By Example Notes
Leadership By Example   NotesLeadership By Example   Notes
Leadership By Example Notes
 
6 Principles of Persuasion.pptx
6 Principles of Persuasion.pptx6 Principles of Persuasion.pptx
6 Principles of Persuasion.pptx
 

More from Phil Wylie

Effective Meetings
Effective MeetingsEffective Meetings
Effective MeetingsPhil Wylie
 
Why Culture is Important
Why Culture is Important Why Culture is Important
Why Culture is Important Phil Wylie
 
Effective email
Effective emailEffective email
Effective emailPhil Wylie
 
Things I’ve learned from bad managers
Things I’ve learned from bad managersThings I’ve learned from bad managers
Things I’ve learned from bad managersPhil Wylie
 
Learner Readiness
Learner ReadinessLearner Readiness
Learner ReadinessPhil Wylie
 
Rockstar Experience for Sales Gappers
Rockstar Experience for Sales GappersRockstar Experience for Sales Gappers
Rockstar Experience for Sales GappersPhil Wylie
 
Techniques to improve_collaboration_all_in_one
Techniques to improve_collaboration_all_in_oneTechniques to improve_collaboration_all_in_one
Techniques to improve_collaboration_all_in_onePhil Wylie
 
Managing Conflict
Managing ConflictManaging Conflict
Managing ConflictPhil Wylie
 
Inspiring and motivating teams
Inspiring and motivating teamsInspiring and motivating teams
Inspiring and motivating teamsPhil Wylie
 
The Art Of Listening
The Art Of ListeningThe Art Of Listening
The Art Of ListeningPhil Wylie
 
Fulfillment Worksheet
Fulfillment WorksheetFulfillment Worksheet
Fulfillment WorksheetPhil Wylie
 
Simplicity and flow
Simplicity and flowSimplicity and flow
Simplicity and flowPhil Wylie
 
Have more breakthrough ideas
Have more breakthrough ideasHave more breakthrough ideas
Have more breakthrough ideasPhil Wylie
 
Having Difficult Conversations
Having Difficult ConversationsHaving Difficult Conversations
Having Difficult ConversationsPhil Wylie
 
Embracing Change
Embracing ChangeEmbracing Change
Embracing ChangePhil Wylie
 

More from Phil Wylie (19)

Effective Meetings
Effective MeetingsEffective Meetings
Effective Meetings
 
Why Culture is Important
Why Culture is Important Why Culture is Important
Why Culture is Important
 
Effective email
Effective emailEffective email
Effective email
 
Things I’ve learned from bad managers
Things I’ve learned from bad managersThings I’ve learned from bad managers
Things I’ve learned from bad managers
 
Learner Readiness
Learner ReadinessLearner Readiness
Learner Readiness
 
Rockstar Experience for Sales Gappers
Rockstar Experience for Sales GappersRockstar Experience for Sales Gappers
Rockstar Experience for Sales Gappers
 
Techniques to improve_collaboration_all_in_one
Techniques to improve_collaboration_all_in_oneTechniques to improve_collaboration_all_in_one
Techniques to improve_collaboration_all_in_one
 
Managing Conflict
Managing ConflictManaging Conflict
Managing Conflict
 
Inspiring and motivating teams
Inspiring and motivating teamsInspiring and motivating teams
Inspiring and motivating teams
 
The Art Of Listening
The Art Of ListeningThe Art Of Listening
The Art Of Listening
 
Fulfillment Worksheet
Fulfillment WorksheetFulfillment Worksheet
Fulfillment Worksheet
 
Simplicity and flow
Simplicity and flowSimplicity and flow
Simplicity and flow
 
Have more breakthrough ideas
Have more breakthrough ideasHave more breakthrough ideas
Have more breakthrough ideas
 
Having Difficult Conversations
Having Difficult ConversationsHaving Difficult Conversations
Having Difficult Conversations
 
Meetings
MeetingsMeetings
Meetings
 
Life Lessons
Life LessonsLife Lessons
Life Lessons
 
Embracing Change
Embracing ChangeEmbracing Change
Embracing Change
 
Learning
LearningLearning
Learning
 
Feedback
FeedbackFeedback
Feedback
 

Recently uploaded

TriStar Gold Corporate Presentation Updated February 2024
TriStar Gold Corporate Presentation Updated February 2024TriStar Gold Corporate Presentation Updated February 2024
TriStar Gold Corporate Presentation Updated February 2024Adnet Communications
 
Dive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptxDive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptxRakshaAgrawal21
 
SS LinkedIn Newsletter AAOS 2024 Recap PDF
SS LinkedIn Newsletter AAOS 2024 Recap PDFSS LinkedIn Newsletter AAOS 2024 Recap PDF
SS LinkedIn Newsletter AAOS 2024 Recap PDFDesirae2
 
IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...Olivia Kresic
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang
 
EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfDarryl_Carr
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...Hamed Mehrzadegan
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentVisionPublisher
 
NewBase 26 January 2024 Energy News issue - 1702 by Khaled Al Awadi_compres...
NewBase  26 January 2024  Energy News issue - 1702 by Khaled Al Awadi_compres...NewBase  26 January 2024  Energy News issue - 1702 by Khaled Al Awadi_compres...
NewBase 26 January 2024 Energy News issue - 1702 by Khaled Al Awadi_compres...Khaled Al Awadi
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYNeil Kimberley
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Lviv Startup Club
 
YENI MODEL 11 CI SINIF SINAQLARI - 10.pdf
YENI MODEL 11 CI SINIF SINAQLARI - 10.pdfYENI MODEL 11 CI SINIF SINAQLARI - 10.pdf
YENI MODEL 11 CI SINIF SINAQLARI - 10.pdfhlopchik1415
 
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdfOsborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdffrannyosborn1
 
Dive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCDive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCRakshaAgrawal21
 
Kvitkova Vanil. Elevate your venue with artistic floral design and creative d...
Kvitkova Vanil. Elevate your venue with artistic floral design and creative d...Kvitkova Vanil. Elevate your venue with artistic floral design and creative d...
Kvitkova Vanil. Elevate your venue with artistic floral design and creative d...martusikushik
 
Executive Summary - Example by Loopio.docx
Executive Summary - Example by Loopio.docxExecutive Summary - Example by Loopio.docx
Executive Summary - Example by Loopio.docxKatieFlood9
 
TriStar Gold Corporate Presentation February 2024
TriStar Gold Corporate Presentation February 2024TriStar Gold Corporate Presentation February 2024
TriStar Gold Corporate Presentation February 2024Adnet Communications
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...Lviv Startup Club
 
flutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxflutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxRakshaAgrawal21
 

Recently uploaded (20)

TriStar Gold Corporate Presentation Updated February 2024
TriStar Gold Corporate Presentation Updated February 2024TriStar Gold Corporate Presentation Updated February 2024
TriStar Gold Corporate Presentation Updated February 2024
 
Dive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptxDive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptx
 
SS LinkedIn Newsletter AAOS 2024 Recap PDF
SS LinkedIn Newsletter AAOS 2024 Recap PDFSS LinkedIn Newsletter AAOS 2024 Recap PDF
SS LinkedIn Newsletter AAOS 2024 Recap PDF
 
IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
 
EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdf
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior Development
 
NewBase 26 January 2024 Energy News issue - 1702 by Khaled Al Awadi_compres...
NewBase  26 January 2024  Energy News issue - 1702 by Khaled Al Awadi_compres...NewBase  26 January 2024  Energy News issue - 1702 by Khaled Al Awadi_compres...
NewBase 26 January 2024 Energy News issue - 1702 by Khaled Al Awadi_compres...
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNY
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
 
YENI MODEL 11 CI SINIF SINAQLARI - 10.pdf
YENI MODEL 11 CI SINIF SINAQLARI - 10.pdfYENI MODEL 11 CI SINIF SINAQLARI - 10.pdf
YENI MODEL 11 CI SINIF SINAQLARI - 10.pdf
 
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdfOsborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
 
Dive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCDive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSC
 
Kvitkova Vanil. Elevate your venue with artistic floral design and creative d...
Kvitkova Vanil. Elevate your venue with artistic floral design and creative d...Kvitkova Vanil. Elevate your venue with artistic floral design and creative d...
Kvitkova Vanil. Elevate your venue with artistic floral design and creative d...
 
Executive Summary - Example by Loopio.docx
Executive Summary - Example by Loopio.docxExecutive Summary - Example by Loopio.docx
Executive Summary - Example by Loopio.docx
 
TriStar Gold Corporate Presentation February 2024
TriStar Gold Corporate Presentation February 2024TriStar Gold Corporate Presentation February 2024
TriStar Gold Corporate Presentation February 2024
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
 
flutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxflutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptx
 

The Power Of Persuasion

  • 1. The Power of Persuasion
  • 2.
  • 3. 6 principles of persuasion
  • 4. 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past.
  • 5. Practical Tip #1 Do people favours.
  • 8. No problem! I’m glad to help you. I’m sure that if the situation were reversed, you would do the same for me.
  • 9. Reciprocity also applies to concessions
  • 10.
  • 11.
  • 12. Practical Tip #3 Frame decisions in terms of losses, not gains
  • 13. If you don’t do this, you could be at risk to lose…
  • 14. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past.
  • 16. We value information and commodities that are scarce more then when they are abundant.
  • 17. Exclusive information is like bread- serve it fresh to best enjoy
  • 18. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance.
  • 19.
  • 20.
  • 21. Practical Tip #4 Before you give your strongest argument or proposal, begin by pointing out the weaknesses or drawbacks
  • 22. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance. 3) Authority We believe what trustworthy and credible experts say.
  • 23. 4) Commitment People are most likely to do what is consistent with what they have done in the past
  • 24. Example: People are more likely to give you money if you first get them to give you the time. Do you know what time it is? Spare a quarter?
  • 25. Written commitments are the most powerful
  • 26. Practical Tip #5 Once someone has said yes to something, they will again- always try to deepen your existing relationships.
  • 27. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance. 3) Authority We believe what trustworthy and credible experts say. 4) Commitment We are most likely to do what is consistent with what we have done in the past
  • 28. 5) Consensus People trust the power of the crowd
  • 29. People like to be associated with popular things.
  • 30. Practical Tip #6 Make sure you (or your product) is seen as in high demand.
  • 31. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance. 3) Authority We believe what trustworthy and credible experts say. 4) Commitment We are most likely to do what is consistent with what we have done in the past 5) Consensus We trust the power of the crowd and like to be associated with popular things.
  • 32. 6) Likability People are more likely to say yes to people they like
  • 33. 3 elements of likability
  • 34. Similarities We like people that are similar or have similar interest as us.
  • 35. Compliments People like genuine compliments.
  • 36. Cooperative Efforts People like people who are willing to help out.
  • 37. Be Careful!!!! If you aren’t genuine, it won’t work.
  • 38. Practical Tip #6 Try to make people like you. But don’t try too hard, that won’t work.
  • 39.
  • 40. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance. 3) Authority We believe what trustworthy and credible experts say. 4) Commitment We are most likely to do what is consistent with what we have done in the past 5) Consensus We trust the power of the crowd and like to be associated with popular things. 6) Likability We say yes to people that we like. Similarity, compliments and cooperative effort.
  • 41.

Editor's Notes

  1. Welcome to this training session on the power of persuasion. This is based on a lecture that Robert Caldini did at Stanford university; his area of expertise is psychology and in particular, the psychology of persuasion.