Successfully reported this slideshow.

Persuasion

995 views

Published on

Persuasion is the art of bringing people along our way of thinking. It the ability to make other people understand your point of view either for you to help them or to get help from them.
Persuasive Communication is the ultimate source of advantage in balancing Work and Life. It all about getting people to do something they would not ordinarily do if they are not being asked to do

Published in: Business
  • Be the first to comment

  • Be the first to like this

Persuasion

  1. 1. Ability to influence others to change their attitude and behaviours
  2. 2. pErS aSiOn u
  3. 3. Influence is at the core of Everything.
  4. 4. Employer Influence their Employees
  5. 5. Parent s Influence their Children
  6. 6. Children Influence their Parents
  7. 7. Influencing Manipulation
  8. 8. Manipulation eventually leads to disloyalty and distrust
  9. 9. Persuasion is all about influencing a person's Beliefs, Attitude, Intentions, Beliefs, Attitude, Intentions, Motivation, Motivation, Behaviour and Action
  10. 10. Power to Influence others Is an ART
  11. 11. Power to Influence other Is all about DIRECTING their THINKING
  12. 12. Power to Influence other Is all about getting others ATTENTION
  13. 13. Power to Influence others Is all about getting others ATTENTION to follow Your RECOMENDATIONS
  14. 14. Power to Influence other Is all about getting others to say YES! YES! YES! YES! YES!
  15. 15. pErSuaSiOn
  16. 16. Power to Influence others helps in developing HIHGLY EFFECTIVE TEAMS
  17. 17. pErSuaSiOn
  18. 18. p rS a iO E uS n Making other people understand our point of view either for us to help them or for them to help US.
  19. 19. p rS a iO E uS n Making others to understand Our THINKING and also Understand what others are THINKING
  20. 20. p rS a iO E uS n Persuasion is all about influencing a person's Beliefs, Attitude, Intentions, Beliefs, Attitude, Intentions, Motivation, Motivation, Behaviour and Action
  21. 21. pErSuaSiOn th
  22. 22. pErSuaSiOn pErSuaSiOn pErSuaSiOn pErSuaSiOn ua ua ua ua AWARENESS
  23. 23. pErSuaSiOn pErSuaSiOn pErSuaSiOn pErSuaSiOn ua ua ua ua COMMUNICATION
  24. 24. pErSuaSiOn Is the art of getting people to do something they wouldn’t ordinarily do if they are not being persuaded to do so
  25. 25. Art of PERSUASION
  26. 26. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is good for them
  27. 27. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is good for them ACTION PLAN Showing that well thought-out plan of action is available thought-
  28. 28. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is a good for them ACTION PLAN Showing that well-thought-out plan of action is available well-thought- REALISTIC Convincing that plan of action is realistic and the right thing to do
  29. 29. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is a good for them ACTION PLAN Showing that well-thought-out plan of action is available well-thought- REALISTIC Convincing that plan of action is realistic and the right thing to do CLEAR UNDERSTANDING Pushing the right button at the right time
  30. 30. Art of PERSUASION BELEIF Awakening a belief on the part listeners that what ever is being proposed is a good for them ACTION PLAN Showing that well-thought-out plan of action is available well-thought- REALISTIC Convincing that plan of action is realistic and the right thing to do CLEAR UNDERSTANDING Pushing the right button at the right time APPEALING
  31. 31. Elements of APPEALING
  32. 32. Elements of APPEALING
  33. 33. Elements of APPEALING - PATHOS PATHOS - AKA - Emotions – Feeling what you say A carefully reasoned argument strengthened by an emotional appeal has a tremendous power to INFLUENCE
  34. 34. People more easily trust those they like and base their decisions on Emotional response to them
  35. 35. PATHOS – is about EMPATHY to stir EMOTIONS
  36. 36. Elements of APPEALING - ETHOS ETHOS - AKA – Personal Credibility Personal Credibility is all about FAIRNESS and HONESTY Having strong sense of right and wrong. Good reputation, people are more likely to listen INTENTIONS and COMPETENCY Charismatic gestures Strong Voice and Inflection
  37. 37. People tend to consider information more trustworthy and credible when presented in a sensory, experiential manner YES! YES! YES! YES! YES!
  38. 38. Elements of APPEALING - ETHOS ETHOS - AKA – Personal Credibility How you DRESS Genuinely INTERESTED How well you are ORGANIZED How do you RELATE Precise
  39. 39. People are easily persuaded by communicators who can express and ignite PASSION about their MESSAGE
  40. 40. ETHOS – is TRUSTWORTHINESS + SINCERITY
  41. 41. Elements of APPEALING - ETHOS Above all it is the ENERGY and PASSION
  42. 42. Elements of APPEALING - LOGOS LOGOS - AKA – REASONING
  43. 43. Elements of APPEALING - LOGOS REASONING – INDUCTIVE and DEDUCTIVE Inductive - Reason which begins with specifics and moves toward a generalization
  44. 44. Elements of APPEALING - LOGOS REASONING – INDUCTIVE and DEDUCTIVE Inductive - Reason which begins with specifics and moves toward a generalization Deductive - Reason which starts with a general observation and moves to specifics
  45. 45. Elements of APPEALING - LOGOS Use of WORDS Choice of WORDS Decides the level of PERSUASION
  46. 46. People accept facts and evidence that are corroborated by third parties
  47. 47. Elements of APPEALING - LOGOS LOGOS - AKA – REASONING with PROOF FACTS – can be proven DEFINITION/QUOTATIONS/OPINIONS STATISTICS – extends scientific support EXAMPLES – powerful illustrations
  48. 48. THINK! Which of the three elements do you use when put your viewpoint in font of your students? Or in general
  49. 49. All these people have one thing in common ...?
  50. 50. As a persuasive speaker they very carefully observe which of the three element of Persuasion is DOMINANT while conversing with others, and then accordingly they try to MATCH the same
  51. 51. It is being observed that the PRIMARY and DOMINANT element amongst PERSUASIVE SPEAKER is LOGOS – Choice of Words
  52. 52. LOGOS – Choice of Words Stories Incidents Narrations Quotations CLARITY & PRECISION
  53. 53. From Business perspective..?
  54. 54. From Business perspective PRIMARY and BIG NO DOMINANT element amongst PERSUASIVE Authority is ETHOS
  55. 55. Elements of APPEALING - ETHOS ETHOS - AKA PERSONAL CREDIBILITY FAIRNESS and HONESTY INTENTIONS and COMPETENCY
  56. 56. Above all it is the ENERGY and PASSION
  57. 57. ETHOS – is TRUSTWORTHINESS + SINCERITY
  58. 58. ETHOS – is TRUSTWORTHINESS + SINCERITY TRUSTWORTHINESS - Personal Credibility SINCERITY - Intrapersonal Intelligence SINCERITY - key ingredient for EMPATHY EMPATHY - TRUST TRUST – is between people TRUST – NOT within people Breach of TRUST – NO EMPATHY
  59. 59. EMPATHY
  60. 60. Detached INVOLEMENT Ability to read EMOTIONS Listening with HEART & HEAD EMPATHY
  61. 61. SINCERITY + EMPATHY = PERSUASION
  62. 62. INTELLIGENCE PERSUASION Interpersonal Intrapersonal
  63. 63. Concluding Remarks
  64. 64. PERSUASION is ART that enables individuals to get inside the minds of other people and be effective in communicating with them by possessing the perfect blend of INTRA + INTER PERSONAL INTELLIGENCE
  65. 65. PERSUASION is about Positive communication that results in favourable outcomes and is NOT Manipulation
  66. 66. SINCERITY + EMPATHY = PERSUASION
  67. 67. CONVICTION
  68. 68. EMPATHY
  69. 69. TRUST
  70. 70. Thank You!
  71. 71. SINCERITY + EMPATHY = PERSUASION
  72. 72. SINCERITY + EMPATHY = PERSUASION SINCERITY - COMPETENCE
  73. 73. SINCERITY + EMPATHY = PERSUASION EMPATHY - WARMTH
  74. 74. SINCERITY + EMPATHY = PERSUASION COMPETENCE VS WARMTH
  75. 75. COMPETENCE VS WARMTH
  76. 76. Wait for my forthcoming presentation
  77. 77. Once again thank you all!
  78. 78. PERSUASIVE METHODS
  79. 79. ATTENTION Reason for listening Create interest Use grabbing opening statement Invoke curiosity State the main point
  80. 80. STATEMENT OF NEED Illustrate the need Enumerate Consequences Discuss Alternatives
  81. 81. STATEMENT OF SOLUTION Explain Proposed Solution Theoretical Example Give theoretical reasons why the proposed example is better than the current solutions Practical Example Give practical reasons of how applying the proposed example works in real world situations
  82. 82. RESTATEMENT OF PROPOSED SOLUTION Negative Visualization Explain how the problem is worthy of change Positive Visualization Explain how the problem could be better with the proposed solution
  83. 83. RESTATEMENT AND SUMMARY Call to Action Statement of change Mass Appeal Engagement

×