Social Media: Is Any of This Working?Presentation Transcript
What am I Doing and is this Even Working? Amanda O’Brien (@amanda_pants) VP of Marketing – Hall Internet Marketing Organizer – Social Media Breakfast Maine Photo credit: http://www.flickr.com/photos/w9ned/3563985252/in/photostream/
Who I am Amanda O’Brien - @amanda_pants VP of Marketing, Hall Internet Marketing www.hallme.com @hall_web Organizer, Social Media Breakfast Maine www.socialmediabreakfastmaine.com #smbme Blogger at large Amandapants, Guiding Stars, PROXI, SocialMediaB2B, Hall, SMBME etc.
Take all the fun out of social media
What we will talk about
Dealing with social media overload
Setting up a plan
Managing your time
Guidelines and policies
Measuring what is (and isn’t working)
Making unicorns cry
You should try Social Media! Facebook is so fun! Twitter is so easy to use! Photo credit: http://www.flickr.com/photos/earlg/163755542/ Bob just landed a huge project from LinkedIn? Did you read the Yelp review of this place? I can’t believe she isn’t on Google+ yet! I can’t check-in to your place on Foursquare!
How do I do all of that and run my business?!?
You HAVE to run your business
Don’t lose yourself in your social media-ing
That doesn’t pay your bills
Tie your social media goals into your business goals! Photo credit: http://www.flickr.com/photos/topastrodfogna/5561693020/
Photo credit: http://www.flickr.com/photos/427/2110349532/ Measuring Social Media Measuring Social Media
Where is the ROI?
Neilson ratings suck IMHO
The more digital we get, the more we can track
ROI is Easy ( + ) x Return on Investment Ratio of value received to the actual cost over a base period of time Resources x Rate Return = ROI Time spent (track it) Talent & Technology Rate Money in the bank
So what is the problem? High bounce rates| Low conversion rates | Low pages per visit | Fear
Tippy top of the sales funnel – Discovery – Powdered Sugar Bottom of the barrel of the sales funnel – Retention - Dough Photo credit: http://www.flickr.com/photos/anotherpintplease/3687440551/
Social Interaction Analytics http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html http://www.socialmediaexaminer.com/how-to-track-tweets-facebook-likes-and-more-with-google-analytics/