1. What am I Doing and is this Even Working? Amanda O’Brien (@amanda_pants) VP of Marketing – Hall Internet Marketing Organizer – Social Media Breakfast Maine Photo credit: http://www.flickr.com/photos/w9ned/3563985252/in/photostream/

2. Who I am Amanda O’Brien - @amanda_pants VP of Marketing, Hall Internet Marketing www.hallme.com @hall_web Organizer, Social Media Breakfast Maine www.socialmediabreakfastmaine.com #smbme Blogger at large Amandapants, Guiding Stars, PROXI, SocialMediaB2B, Hall, SMBME etc.

3. Take all the fun out of social media

5. You should try Social Media! Facebook is so fun! Twitter is so easy to use! Photo credit: http://www.flickr.com/photos/earlg/163755542/ Bob just landed a huge project from LinkedIn? Did you read the Yelp review of this place? I can’t believe she isn’t on Google+ yet! I can’t check-in to your place on Foursquare!

6. How do I do all of that and run my business?!?

8. Tie your social media goals into your business goals! Photo credit: http://www.flickr.com/photos/topastrodfogna/5561693020/

10. Setting up a plan Photo credit: http://www.flickr.com/photos/lachlanhardy/221868712/

11. “ You've got to be very careful if you don't know where you're going, because you might not get there.”

12. Do some research What are your competitors doing? What are people you admire doing? Inbound Traffic to your website Twitter search Photo credit: http://www.flickr.com/photos/gregwake/209493486/

14. Managing your time Pro tip: Track your time! Photo credit: http://www.flickr.com/photos/javiervazquez/3320521025/

15. Is there an off and on? Photo credit: http://www.flickr.com/photos/butterforfilm/2954894577/

16. Pomodoro Technique

20. Where is the ROI?

21. Neilson ratings suck IMHO

22. The more digital we get, the more we can track

23. ROI is Easy ( + ) x Return on Investment Ratio of value received to the actual cost over a base period of time Resources x Rate Return = ROI Time spent (track it) Talent & Technology Rate Money in the bank

24. So what is the problem? High bounce rates| Low conversion rates | Low pages per visit | Fear

25. Tippy top of the sales funnel – Discovery – Powdered Sugar Bottom of the barrel of the sales funnel – Retention - Dough Photo credit: http://www.flickr.com/photos/anotherpintplease/3687440551/

27. Let’s Measure! Photo credit: http://www.flickr.com/photos/27718575@N07/4307801877/

28. Fan/Follower Data

29. Twitter Analytics Coming Soon!

30. Traffic Data

31. Interaction data

32. Content Performance

33. URL Builder Google URL Builder: http://www.google.com/support/analytics/bin/answer.py?answer=55578

34. Advanced Segments

35. Create Custom Reports

36. Multi-channel funnels http://www.youtube.com/watch?v=Cz4yHOKE5j8

37. Social Interaction Analytics http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html http://www.socialmediaexaminer.com/how-to-track-tweets-facebook-likes-and-more-with-google-analytics/

38. Social Interaction Analytics

39. We still cool?

41. The Results http://www.socialmediabreakfastmaine.com/a-good-twitter-contest-cruisedeals-com/

43. Questions Amanda O’Brien [email_address] @ amanda_pants www.hallme.com/blog/ www.socialmediabreakfastmaine.com Amandapants.com Tomorrow! Local Brewers Chris Brogan