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A More Effective Social Media Presence: Strategic Planning and Project Management


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A More Effective Social Media Presence: Strategic Planning and Project Management

  1. 1. A More EffectiveSocial Media PresenceStrategic Planning and Project Management
  2. 2. What is Social Media?
  3. 3. AssessmentInterpretation Scheduling Strategic Project Planning Management Setting Requirements Direction Communication
  4. 4. The Strategic Planning Part
  5. 5. LET’S INTERACT!Does your library have a plan or strategy forsocial media?a. Yes, we have a formal plan.b. Yes, we have an informal plan.c. One person manages all our social media, so we don’t need a plan.d. Nope, we don’t have a plan.
  6. 6. Why Should I Plan for Social Media?
  7. 7. Pre-Assessment
  8. 8. Choose a Target Population
  9. 9. Surveys or Interviews
  10. 10. Focus Groups
  11. 11. Observation Studies
  12. 12. What Should I Ask?• Which social media platforms do you use most often?• Which do you use for school/ research/ choosing what to read/etc?• Which would you consider using for school/ research/ choosing what to read/etc?• Would you connect with the library on any of your social media platforms? Which? (Don’t feel shy about naming some for them.)• What would motivate you to connect with the library via social media? Games? Contests? Current information? All of the above?
  13. 13. LET’S INTERACT! Have you done any innovative assessments at your library, or have you found a particularassessment technique very useful? Tell us about it in the chat area.
  14. 14. Data Interpretation
  15. 15. Retreats
  16. 16. Magic Button
  17. 17. Card Sorting
  18. 18. Biases • Confirmation bias • Illusory correlation • Sunk cost bias • Recency effect • Curse of knowledge • Information bias • Negativity bias
  19. 19. Direction Setting
  20. 20.
  21. 21. Parts of a Strategic Plan• Goal – Initiative • Action Item – Measure• Accountability
  22. 22. GOAL: Engage and inform freshmen of relevantlibrary services and collections through social media.• Initiative: Choose social media platforms to disseminate relevant information to incoming freshmen. – Action Item: Create a plan for outreach to freshmen. (List responsible party, due date)• Initiative: Engage freshman leaders. – Action Item: Create a short list of group leaders. – Action Item: Interview group leaders to determine what content might be popular and what incentives the library could provide to encourage interaction.Measures
  23. 23. The Project Management Part
  24. 24. Communication
  25. 25. LET’S INTERACT!• How many of you have a “naysayer” at your library? – Yes – No – I fail to see how this poll question will have any relevance to the future of librarianship, since this question is probably just a fad, and especially considering how much I’m already being asked to do every day, how can I ever be expected to answer this question too?!?!
  26. 26. Communication Communication
  27. 27. Processes1. Awesome idea!2. Review and approval of idea3. Stakeholders meetings4. Development & Beta Testing5. Production (& Celebration!)6. Maintenance Cycle
  28. 28. The Requirements Document (1)•Document Modification History•Project Description •Service Need •Project Purpose & Scope •Technical Challenges / Issues •Timeline
  29. 29. The Requirements Document (2)•Requirements •Functional Requirements •Technical Requirements •Policy Requirements •Accessibility Requirements•Constraints •Time Constraints •Cost Constraints •Scope Constraints
  30. 30. The Requirements Document (3)•Communication Plan•Documentation •Administrative Documentation •Technical Documentation •End-User Documentation•References and Related Documents•Example!
  31. 31. LET’S INTERACT!• In a few sentences, tell us how your library processes and tracks requests for new social media tools/features.
  32. 32. Scheduling:Development & Production
  33. 33. Scheduling:Maintenance
  34. 34. And back to Assessment…
  35. 35. Shameless Plug!
  36. 36. Cliff Landis, Georgia State University Sarah Steiner, Georgia State University