Anatomy of a Business Facebook Page

Anatomy of a Facebook Business Page Photo credit: http://www.flickr.com/photos/speckyfish2000/5229338690/sizes/m/in/photostream/

Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web www.facebook.com/hallweb

Got Questions?
Use GoToWebinar “Ask a Question”
Twitter with @hall_web

Nearly 1 out of every 8 minutes online is spent on Facebook. http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review Photo credit: http://www.flickr.com/photos/indraw/4857101224/sizes/l/in/photostream/

Users are creating their own web experience – subscribing to what is important to them
Who is important to them
Things they like
Products they use
News sources they read
Causes they support
Photo credit: http://www.flickr.com/photos/jimblodget/3868581531/sizes/z/in/photostream/

Photo credit: http://www.flickr.com/photos/batmoo/3734837951/sizes/l/in/photostream/ What is a Facebook Business/Like/Fan Page? Photo credit: http://www.flickr.com/photos/crunchies2009/4259162754/sizes/l/in/photostream/

Get started Get Started! Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/

Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/
Create a Page
Edit Now

Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/
Your Settings
Always comment as your company when on the page
Send email notifications

Your Settings
Set page restrictions
What the Wall Tab shows
Default Landing Tab
Who can post what
Moderation Blocklist
Profanity Blocklist
Delete page

Fill out ALL the information
Calls to action
Contact us!
Get started!
Download now!
More text is better for search

Profile pic
Logo or brand image
Can be long (180x540)
Be creative!
Facebook.com/marismith

Featured
Likes
Page Owners

Marketing
Facebook Advertising
Find fans in your email
Get a badge
Add a Likebox
Create Alias
Send an Update
See all updates

Now what?

Switch between your profile and your business
See specific page notifications
New fans
Notifications
Remember your settings
New Facebook feature
Like pages as your business
Create a business dashboard

Photo credit: http://www.flickr.com/photos/dcysurfer/4347897013/sizes/l/in/photostream/ Photos | Products | Fan Photos | Behind the Scenes | Events

Update your status
At least a couple times a week
Autofeed if you have to
Schedule
Engagement leads to more engagement
Ask Questions
Link back to your website
Add photos

Newsfeed Optimization
Social Media Optimization (NFO, SMO)
More about strategy than keywords
Affinity, weight, time
Space your updates out
Add different types of content
Tag other people with @
More interactions the better
Reply to comments
More tips here: http://mashable.com/2011/03/22/tips-brand-facebook-page/

SEO and Facebook
Facebook search and Google/Bing search
Google, Bing use web link structure
Facebook uses people structure
Facebook auto suggest
Search results
‘ Likes’ being attributed to higher search rankings
(especially in Bing)

Custom pages
iFrames for custom content
Displays content on an external server
More freedom than FBML
Ad conversions can take place ON Facebook
Good for ecommerce
Navigation on left
Landing tab for non-fans
Lead capture
Contests

Facebook Like button
Add to your site or blog
Posts to user’s news feed that they ‘Like’ it
Link added to their page to your site
‘ Like or recommend’ a page – same thing
Hint : show faces options increases clicks
More info: http://developers.facebook.com/docs/reference/plugins/like/

Optimizing Content for Sharing Via Open Graph
http://developers.facebook.com/docs/opengraph/
Look for bugs - developers.facebook.com/tools/lint/

Facebook Insights More info: developers.facebook.com/docs/insights/

Follow: @hall_web @amanda_pants
Find us on Facebook! Facebook.com/hallweb
Vision Blog: http://www.hallme.com/blog/
Upcoming Webinars: http://www.hallme.com/search-marketing-webinars.php
Next week: A PR Approach to Building Links - Monica
[email_address]

Anatomy of a Business Facebook Page

by Hall Internet Marketing on Apr 12, 2011

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