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Using Mobile Apps to Enhance Marketing

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Aliza Sherman
Aliza Sherman

Presentation in Homer, Alaska for businesses on marketing throug

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Using Mobile Apps to Enhance Your Marketing Homer 3rd Annual Business, Marketing, and Technology Seminar September 2011
Going Mobile  Why  mobile?    Mobilized  sites    Mobile  apps    QR  Codes    Augmented  Reality  
Are You Social?
Mobile vs. Web
Mobile Consumers Pew  
Who’s Mobile?
Why Mobile?  Portable    Pervasive    Loca@on  Aware  (GPS)    Socially  Connected    Enhanced  Experience  
Goals Target Actions Resources
Is Your Site Ready?
Not ready!
Take your website
View on a Phone
Mobile friendly?
How to Mobilize  Outerwoven    bMobilized    MoFuse    Mobify    Wirenode  
Mobile Apps
For the Customer  Portable    Convenient    Social    Omnipresent    FUN  
For the Business  Pervasive    In@mate    Socially-­‐enabled    User  Generated    Word-­‐of-­‐mouth  
Foursquare Find friends Share tips Get perks
Yelp Find places Get reviews Share reviews
Facebook Places Check ins Check in deals Join friends
Instagram Share photos Post comments Build community
Foodspotting Locate places See reviews Recommend food
Pinterest “Pin” images Showcase items Review and share
Trover Find & share places Make comments Build community
QR Codes 2-dimensional bar codes
QR Codes
QR Codes
QR Collateral
QR Desinations
QR  Code  
QR  Code  
QR  Code  
Destination Actions Value
Augmented Reality Augmented  Reality  
Augmented  Reality  
Augmented  Reality  
Augmented  Reality  
Goals Target Actions Resources
Going Mobile  Aliza  Sherman  SheKnowsMobile.com    @alizasherman  

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Using Mobile Apps to Enhance Marketing