Part of a presentation for the University of Alaska Anchorage's Basic Economic Development course on social media marketing for communities and EDCs.

1. Social Media Meets
Economic Development
AlizaSherman.com
@alizasherman

2. 1. Determine your goals
² Build a brand
² Increase awareness
² Attract attention
² Amplify messages
² Stakeholder relations
² Outreach and acquisition

3. 2. Identify your audience
Who are you trying
to reach?

4. What are you
trying to get
them to do?

5. 3. Map out your process

6. Mapping out your process
² What tools do you use?
² Who is responsible?
² How often do you engage?
² What should you automate?
² Why should people care?

7. What is success to you?

8. 4. Pick Your Tools
Foursquare"
Instagram"
Facebook"
Tumblr"
Website
Flickr"
Twitter"
Blog"
Pinterest"
YouTube"
Google+
LinkedIn

9. Facebook = Exponential reach
Engagement
Response
Images

10. Twitter = Broad reach

11. LinkedIn = Biz reach
Cover image
Conversations

12. YouTube = Multimedia reach

13. Website = Gateway

14. Website = Shareables

16. Social Mobile networks
Foursquare"
Instagram" Trover
Facebook"
GLMPS
Tumblr"
Website
Flickr"
Twitter"
Over
Blog"
Pinterest"
YouTube"
Google+
Overgram
Foodspotting"

17. Pictures: Instagram

18. Places: Foursquare

19. Things: Pinterest

20. 5. Plan your messaging
Ma p
a gi ng
M e ss

21. Messaging Map (position)
² Who
² What
² Where
² Messages
² Post Types

22. Social Media Calendar (plan)
² Events
² Promotions
² Seasonal
² Topical
² Actions

23. Timing & Frequency (schedule)
² Optimal times
² Staying visible
² Repeat messaging
² Live interactions
² Experiment

24. 6. Tell your story
² Provide value.
² Produce shareables.
² Start conversations.
² Join conversations.
² Initiate campaigns.

25. #NoCincy
BananaSp
lit
nas forCLT
#bana
CEO: “Tw
o GR8 reg
ions w lo
ts of pos
itive peop
le”

26. #ilovejax

27. M o n i t o r

28. M a n a g e

29. A m p l i f y
Social Ads, Promoted
Posts, Sponsored Stories
Promoted Accounts,
Promoted Tweets
Targeted Self-Service Ads
Inline Ads, Promoted
Videos

30. A s s e s s

31. 1. Determine your goals.
2. Identify your audience.
3. Map out your process.
4. Pick your tools.
5. Plan your messaging.
6. Tell your story.

32. Measure & Optimize

34. Aliza Sherman
• aliza@mediaegg.com
• @alizasherman
• AlizaSherman.com