Fitness

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Fitness

  1. 1. Fitness Industry Fitness Industry Analysis In New Zealand
  2. 2. Discussion Economic Climate Market Structure Consumer Habit
  3. 3. Economic Climate GDP changes Decline in economic activity V.S Increase in service industry
  4. 4. Economic Climate The decline of inflation rate: price buying power in money
  5. 5. Economic Climate Unemployment rate: increase to 4.6% (end of 2008) customer disposal income decrease
  6. 6. Economic Climate Luxury services Go for necessity
  7. 7. Market structure Non-profit Organizations Local council facilities Commercial operators
  8. 8. Market Structure Price Services & Facilities Location
  9. 9. Consumer Habit Lifestyle Going to gym Health
  10. 10. Recommendation Dividing market into segments Female courses Individual instructor Special dietary design
  11. 11. Recommendation Nice company web site Online service 3D gym visit Online registration
  12. 12. Recommendation Promotion
  13. 13. Recommendation Location near residential area & business section
  14. 14. Recommendation Free qualified gym instructors for new gym members
  15. 15. Reference list http://www.khjh.kh.edu.tw/mewawa/dw4/cute-a/index.htm http://www.stats.govt.nz/products-and-services/user-guides/inflation-and-cpi/more-detailed- explanations/the-inflation-rate/default.htm http://tw.myblog.yahoo.com/jw!CNB98C6LERlknmaLXr36GL2e/article? mid=1974&next=1967&l=f&fid=17 http://www.kiwican.co.nz/Portals/4/Images/%27Kandoo%27%20the%20Kiwi%20-%20colour %20RGB%20(2)copy%20.jpg http://alxa.ru/file/wallpaper/steel_puzzle_sphere_2.jpg http://www.coxcomputers.co.uk/ccsl02.jpg http://blog.avangate.com/wp-content/uploads/2009/03/discount-coupons.jpg http://www.itopf.com/_images/location-map.gif http://www.improve-your-fitness.com/images/1_gymEmpty.jpg http://www.clipartheaven.com/clipart/occupations/images/trainer.gif http://www.surecruise.com/lines/royal%20caribbean/freedom%20of%20the %20seas/photos/freedom%20of%20the%20seas%20fitness%20center%203.jpg http://blog.whathappensnow.com/wp-content/uploads/2007/02/insurance.JPG http://www.wiu.edu/wwir/Finance/Pics/unemployment.jpg http://activerain.com/image_store/uploads/1/5/4/5/8/ar122775178985451.jpg

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