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Social Media for Starters             Holly Minch      www.lightboxcollaborative.com
Holding good ideas up to the light
WhatNobody panic!               is social media?“Social media is any   tool that uses the internet to facilitate    conver...
Why is social media important for your          Nobody panic!            organization?                            • Listen...
GOALS MEASUREMENT                                    TEAM                                      &                          ...
Start by listening              Google alerts              Twitter searches              Technorati blog               sea...
Listen    Who are we listening to?    Who are THEY listening to?    WHERE are they talking?    WHAT are they talking about?
Tools  SET UP ACCOUNTS   •    Facebook Page   •    Twitter Account   •    LinkedIn Company   HootSuite   •    YouTube Chan...
How can PickClickGive’s blog be useful to your              Nobody panic!               organization?
How can PickClickGive’s Facebook page be            Nobody panic!      useful to your organization?
How can PickClickGive’s YouTube channel be             Nobody panic!       useful to your organization?
How can PickClickGive’s Twitter feed be useful to               Nobody panic!             your organization?
140 Characters
Anatomy of a Tweet  RT=Re-Tweet  RT=Re-Tweet         @ indicates a specific         @ indicates a specific             Has...
@LBCollabwww.facebook.com/lightboxcollaborative       holly@lightboxcollaborative.com
GoalsSource: Beth Kanter http://www.bethkanter.org/25-smart/
Goals, Tools & TimeSource: http://onemansblog.com/2010/01/26/social-media-what-it-is-how-to-use-it-and-where-to-begin/
You are the media mogul
Everyone can participate
… wherever they want to
Bu     tw          h o’                 s in             ?
 participation =  control      .org
TRUST is the new control
Transparency is the expectation
Yeah, but…
It’s like drinking from a firehose!
Smart filtering tames the info flow
Too Much Information, Too Little Perspective
Who has time for all that noise?
You can’t drink the river. Don’t try.
Hook Up with Respect
Hook Up with Respect
Hook Up with Respect
Hook Up with Respect
Example: Voice
Boulder Valley Women’s Health Center
Your     sweet spot                                 the interwebs   people         social media interested        influenc...
How To Spot Influencers    Check your gut    Ask your team    Ask your networks    Ask the interwebs
Ask the interwebs    •   Twitter: Who To Follow (upload)    •   Klout.com    •   AllTop.com    •   PeerIndex.com    •   Ba...
Content   What do you have to say?   How does social media fit with your other   communications activities?   Social media...
MEASUREMENT                GOALS                           TEAM & TOOLSCONVERSATION               LISTENING               ...
Converse     70% Broadcast - 30% Respond     Share good content     Play nice     Thank people     Grow your network
Measure   How many friends/followers have you added?   How many times were you mentioned/retweeted?   How were your organi...
Measure
Everybody in the water!                          © Flickr user: dvs
URL Shorteners  Fit more into social media        http://www.worldculturepictorial.com/blog/conte        nt/one-could-chan...
Nobody panic! BetterCase Study: It Gets
Nobody panic! BetterCase Study: It Gets
Nobody panic! BetterCase Study: It Gets
It Gets Better Project
Make it Better Project
Make it Better Project
Team   Who is going to do this work?   Who has the bandwidth?   What is the right voice?
icity                      hent               A u   tRight Voice?   Individuals               Per                  s on   ...
Social Media by LightBox Collaborative
Social Media by LightBox Collaborative
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Social Media by LightBox Collaborative

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The first of two presentations by LightBox Collaborative on how nonprofits can expand their reach through social media.

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Social Media by LightBox Collaborative

  1. 1. Social Media for Starters Holly Minch www.lightboxcollaborative.com
  2. 2. Holding good ideas up to the light
  3. 3. WhatNobody panic! is social media?“Social media is any tool that uses the internet to facilitate conversations.” -Technology Blogger Brian Solis
  4. 4. Why is social media important for your Nobody panic! organization? • Listening • Awareness • Relationships • Giving • Community • Expectations
  5. 5. GOALS MEASUREMENT TEAM & TOOLSCONVERSATION LISTENING CONTENT
  6. 6. Start by listening Google alerts Twitter searches Technorati blog search
  7. 7. Listen Who are we listening to? Who are THEY listening to? WHERE are they talking? WHAT are they talking about?
  8. 8. Tools SET UP ACCOUNTS • Facebook Page • Twitter Account • LinkedIn Company HootSuite • YouTube Channel • Facebook Cause • Flickr • Pintrest • FourSquare
  9. 9. How can PickClickGive’s blog be useful to your Nobody panic! organization?
  10. 10. How can PickClickGive’s Facebook page be Nobody panic! useful to your organization?
  11. 11. How can PickClickGive’s YouTube channel be Nobody panic! useful to your organization?
  12. 12. How can PickClickGive’s Twitter feed be useful to Nobody panic! your organization?
  13. 13. 140 Characters
  14. 14. Anatomy of a Tweet RT=Re-Tweet RT=Re-Tweet @ indicates a specific @ indicates a specific Hashtag = category Hashtag = category account holder at twitter account holder at twitter URL links to featured item URL links to featured item Time Stamp also Time Stamp also indicates indicates software used to software used to send send
  15. 15. @LBCollabwww.facebook.com/lightboxcollaborative holly@lightboxcollaborative.com
  16. 16. GoalsSource: Beth Kanter http://www.bethkanter.org/25-smart/
  17. 17. Goals, Tools & TimeSource: http://onemansblog.com/2010/01/26/social-media-what-it-is-how-to-use-it-and-where-to-begin/
  18. 18. You are the media mogul
  19. 19. Everyone can participate
  20. 20. … wherever they want to
  21. 21. Bu tw h o’ s in ?
  22. 22.  participation =  control .org
  23. 23. TRUST is the new control
  24. 24. Transparency is the expectation
  25. 25. Yeah, but…
  26. 26. It’s like drinking from a firehose!
  27. 27. Smart filtering tames the info flow
  28. 28. Too Much Information, Too Little Perspective
  29. 29. Who has time for all that noise?
  30. 30. You can’t drink the river. Don’t try.
  31. 31. Hook Up with Respect
  32. 32. Hook Up with Respect
  33. 33. Hook Up with Respect
  34. 34. Hook Up with Respect
  35. 35. Example: Voice
  36. 36. Boulder Valley Women’s Health Center
  37. 37. Your sweet spot the interwebs people social media interested influencersin your issue
  38. 38. How To Spot Influencers Check your gut Ask your team Ask your networks Ask the interwebs
  39. 39. Ask the interwebs • Twitter: Who To Follow (upload) • Klout.com • AllTop.com • PeerIndex.com • Back to Twitter: Who To Follow (suggestions) • FriendorFollow.com • Rinse & repeat
  40. 40. Content What do you have to say? How does social media fit with your other communications activities? Social media editorial calendar
  41. 41. MEASUREMENT GOALS TEAM & TOOLSCONVERSATION LISTENING CONTENT
  42. 42. Converse 70% Broadcast - 30% Respond Share good content Play nice Thank people Grow your network
  43. 43. Measure How many friends/followers have you added? How many times were you mentioned/retweeted? How were your organizational goals advanced?
  44. 44. Measure
  45. 45. Everybody in the water! © Flickr user: dvs
  46. 46. URL Shorteners Fit more into social media http://www.worldculturepictorial.com/blog/conte nt/one-could-change-world-with-140-characters-113 twitter-not-for-sale http://bit.ly/fVja57 20
  47. 47. Nobody panic! BetterCase Study: It Gets
  48. 48. Nobody panic! BetterCase Study: It Gets
  49. 49. Nobody panic! BetterCase Study: It Gets
  50. 50. It Gets Better Project
  51. 51. Make it Better Project
  52. 52. Make it Better Project
  53. 53. Team Who is going to do this work? Who has the bandwidth? What is the right voice?
  54. 54. icity hent A u tRight Voice? Individuals Per s on alit y

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