2. Why Study E-business? Promise: Streamlined Business Lack of Framework Reality: Blizzard of Buzzwords Customers.com CRM ERP Digital Economy SCM Portals Exchanges The scale and scope of modern IT investments requires that managers have a clear understanding of e-business fundamentals! Network Infrastructure Adaptive Supply Chains Process Automation
3. Consequences of not Studying E-business? Poorly Designed Business Processes Persistent Channel Conflicts & Cross-Department Tensions Locally Optimized Business Processes Order Fulfillment ERP CRM Procurement Incompatible Projects Resistance to Changes
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6. Table of Contents Ten Rules of E-business E-Business Success Stories What does this mean for managers – Looking Deep E-commerce vs. E-business? Key Take-Aways
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8. E-commerce Progression E-commerce has evolved rapidly since 1995 E-commerce Maturity Functionality Brochure ware Web Storefront E-commerce Transactions 0 1 2 3 4 Communities of Interest Mega-Portals Complex Limited
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13. Table of Contents Ten Rules of E-business E-business Success Stories What does this mean for managers – Looking Deep E-commerce vs. E-business? Key Take-Aways
14. E-business is Changing All Industries Communications Utilities Hospitality Automotive Financial Insurance Petrochemical/ Process Transportation Manufacturing Health Care Entertainment/ Hi-Tech Consumer/ Services Retail What differentiates the e-business efforts of leading companies from the pack?
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22. Table of Contents Ten Rules of E-business E-business Success Stories What does this mean for you – Looking Deep E-commerce vs. E-business? Key Take-Aways
23. Ten Rules of E-business Don’t use technology just to create the product; use it to innovate, entertain, and enhance the entire experience surrounding the product, from selection and ordering to receiving and service Rule 5 E-commerce is enabling companies to listen to their customers and become either “the cheapest,” “the most familiar,” or “the best” Rule 4 Inability to overthrow the dominant, outdated business design often leads to business failure Rule 3 The ability to streamline the structure, influence, and control of the flow of information is dramatically more powerful and cost-effective than moving and manufacturing physical products Rule 2 Technology is no longer an afterthought in forming business strategy, but the actual cause and driver Rule 1
24. Ten Rules of E-business The tough task for management is to align business strategies, processes, and applications fast, right, and all at once; Strong leadership is imperative Rule 10 The ability to plan an e-business infrastructure course swiftly and to implement it ruthlessly are key to success; ruthless execution is norm Rule 9 For urgent e-business projects its easy to minimize application infrastructure needs and to focus on the glitzy front end apps. The oversight can be costly in more ways than one Rule 8 The goal of new business designs is for companies to create flexible outsourcing alliances that not only off-load costs but also make customers ecstatic Rule 7 The business design of the future increasingly uses reconfigurable e-business community models to best meet customers’ needs Rule 6
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37. Harvesting Outsourcing: E-business Core Competencies Process Outsourcing Investment Partnerships Contract Manufacturing Administration HR Accounting IT Do not outsource core competence Focus: efficiency and cost reduction Outsource critical tasks Focus: Time-to-market, Market position via ease of doing business 1 st Gen: Cannot do everything well 2 nd Gen: Cannot go at it alone 3 rd Gen: Need advice, contacts and Web savvy Co-create critical tasks Focus: Market position via ease of doing business (e.g, GE in India)
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48. Table of Contents Ten Rules of E-business E-business Success Stories What does this mean for managers – Looking Deep E-commerce vs. E-business? Key Take-Aways
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50. E-business Management Challenges The Cost Of Making A Technology Mistake Has Increased Exponentially Coco-Cola invest 600 Million in Logistics platform Siemens invests 1 Billion in Supply Chain Project Nike reports 400 Million loss due to supply chain software snafu Why Should Senior Management Be Much More Focused On E-business Decisions Today?
The E-Business material shall at all times remain the property of E-Business Strategies, Inc. No license under any trade secrets, copyrights, or other rights is granted by this Agreement or any disclosure of Confidential Information hereunder. Any such permitted copies will be considered Confidential Information. Confidential Information of E-Business Strategies, Inc. may not be copied or reproduced by the Recipient without E-Business Strategies, Inc. prior written consent. The E-Business material may not be re-sold. It is intended to be used solely for the purpose of accompaniment of the E-Business 2.0 Roadmap for Success book in an instructional manner.
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These are some of the key several key questions every manager should ask themselves as they embark on creating a business design for their company. Executives must recognize that before they get to the 21st century, they must leave past practices behind. They recognize that there is a tollbooth at the entrance to the new millennium. Not all firms will be unable to pay the toll because it requires a new type of currency — e-business leadership! Admission will not be grated to firms that continue to use yesterday's assumptions and practices. To proceed, executives need to recognize that new realities call for new mental models, new approaches and new ways to do business.
The E-Business material shall at all times remain the property of E-Business Strategies, Inc. No license under any trade secrets, copyrights, or other rights is granted by this Agreement or any disclosure of Confidential Information hereunder. Any such permitted copies will be considered Confidential Information. Confidential Information of E-Business Strategies, Inc. may not be copied or reproduced by the Recipient without E-Business Strategies, Inc. prior written consent. The E-Business material may not be re-sold. It is intended to be used solely for the purpose of accompaniment of the E-Business 2.0 Roadmap for Success book in an instructional manner.
