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Introduction to Slide Design: 7 Rules for Creating Effective Slides
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Introduction to Slide Design: 7 Rules for Creating Effective Slides

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The 7 rules for creating effective slides include 1) slides are not documents; 2) picture superiority effect; 3) slides should be simple; 4) slides must have unity; 5) display data clearly; 6) use …

The 7 rules for creating effective slides include 1) slides are not documents; 2) picture superiority effect; 3) slides should be simple; 4) slides must have unity; 5) display data clearly; 6) use multimedia wisely; 7) don't forget your audience. To learn more about each rule, please visit http://alexrister1.wordpress.com/2013/02/06/7-rules-for-creating-effective-slides/

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  • 1. http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/Introduction toSLIDE DESIGN
  • 2. Presentation as a THREE-LEGGED STOOL VISUAL DESIGNImage Credit: http://www.flickr.com/photos/haldanemartin/5600194647/sizes/o/in/photostream/
  • 3. MOST RESISTANCE to this“leg”http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/
  • 4. WE CAN’T READ AND listen AT THE SAME TIMEhttp://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/ & photos/x-ray_delta_one/3981617434/sizes/o/in/photostream/
  • 5. DESIGN helps people
  • 6. DESIGN helps people AVOID READING
  • 7. Things meant for READINGhttp://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/ http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/
  • 8. Not meant for READINGhttp://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  • 9. Cave painting Hieroglyphics Maps Graphs, charts Models Movies, television PowerPoint slideshttp://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  • 10. Cave painting Hieroglyphics Maps Graphs, charts Models Movies, television PowerPoint slides VISUAL COMMUNICATIONhttp://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  • 11. Death byPOWERPOINT...
  • 12. THE TYPICAL SLIDE• The goal of a presentation is to communicate effectively with an audience using each medium properly (“properly” = the way it works best for the audience)• If your slides look like this, you are using the visual communication medium incorrectly because you are changing visual to written communication• Audiences will read this slide as soon as it appears on the screen• Because audiences can’t read and listen at the same time, they will read the slide first and then come back to listening to you• Because you’re still on Bullet #1 and your audience has read the entire thing, the need for you as the presenter is gone. You’ll never catch up to what your audience already knows by reading ahead
  • 13. Visual Design 7 RULES
  • 14. #4Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  • 15. #1SLIDES ARE NOTDocuments
  • 16. SETTING SLIDES UP FOR Failure
  • 17. SETTING SLIDES UP FOR Failure
  • 18. SETTING SLIDES UP FOR Success http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/
  • 19. SETTING SLIDES UP FOR Success
  • 20. KeynoteTIME!
  • 21. SETTING SLIDES UP FOR Design
  • 22. SETTING SLIDES UP FOR Design RULERS ON
  • 23. SETTING SLIDES UP FOR Design ZOOM OUT
  • 24. ADD“ADJUST IMAGE”
  • 25. INSPECTOR
  • 26. #4Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  • 27. #2PICTURE SUPERIORITY Effect
  • 28. THE TYPICAL SLIDE• The goal of a presentation is to communicate effectively with an audience using each medium properly (“properly” = the way it works best for the audience)• If your slides look like this, you are using the visual communication medium incorrectly because you are changing visual to written communication• Audiences will read this slide as soon as it appears on the screen• Because audiences can’t read and listen at the same time, they will read the slide first and then come back to listening to you• Because you’re still on Bullet #1 and your audience has read the entire thing, the need for you as the presenter is gone. You’ll never catch up to what your audience already knows by reading ahead
  • 29. http://www.youtube.com/watch?v=cLLDUyy8utY
  • 30. http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/PICTURE SUPERIORITY Effect
  • 31. NO NONos!
  • 32. http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/ NO CLIP ART!
  • 33. NO CORNY STOCK PHOTOS http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356
  • 34. http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ WATERMARK
  • 35. Where do I findGOOD IMAGES?
  • 36. 1024 xsizeSlide 768
  • 37. CITE YOUR images!
  • 38. http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  • 39. http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  • 40. #4Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  • 41. #3SLIDES SHOULD BE Simple
  • 42. http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/How many WORDS SLIDE? per
  • 43. The three-second rule of GLANCE MEDIA
  • 44. THIS IS A TEST... SLIDE• Here are a few additional tips to help you improve your visual design:• A great place to find images is Compfight.com. I do not use Google Images.• Compfight is a Flickr search engine. Remember to search “Commercial” images because we work at Full Sail University, a for-profit college.• Templates, clip art, slideuments, and stock photos let audiences know the following: 1) you are boring, 2) you don’t care about them, and 3) you haven’t joined the presentation revolution. It’s time to get real!• Audiences crave effective presentations. If you don’t create a presentation with their needs in mind, you are not doing your job as a presenter.
  • 45. What do you remember? GLANCE MEDIA
  • 46. SIGNAL NOISE to ratiohttp://www.flickr.com/photos/uggboy/5513578210/sizes/o/in/photostream/
  • 47. High noise, siglow n al Image Credits: sbh and pagedooley This is an example of a noisy slide. What here would you CONSIDER NOISE ?
  • 48. How many http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/ FONTS SLIDE? per
  • 49. How many http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/ IMAGES SLIDE? per
  • 50. ONE MAIN IDEA per slide
  • 51. CUPCAKES ARE THE BESThttp://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/
  • 52. FARMER’S MARKET Images: mamajulie2008; pinksherbet; yourdon; lfl
  • 53. “SHAPES” TOOL
  • 54. How much http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/ANIMATION SLIDE? per
  • 55. ANIMATIONmust have a purpose
  • 56. Purposeless Animation• This animation has no purpose If you’re using animation to grab your audience’s attention, your content and delivery must not be that great...• Slides should be simple.• Animation takes away from that simplicity.• Only use it when absolutely necessary.
  • 57. #4Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  • 58. #4SLIDES MUST HAVE Unity
  • 59. Let’s dissect theVENETIANTEMPLATE
  • 60. Let’s dissect theVENETIANTEMPLATE
  • 61. DOUBLE-CLICK TO EDIT Double-click to edit
  • 62. DOUBLE-CLICK TO EDITDouble-click to editDouble-click to editDouble-click to editDouble-click to editDouble-click to edit
  • 63. DOUBLE-CLICK TO EDITDouble-click to editDouble-click to editDouble-click to editDouble-click to editInsert image in thespace to the right
  • 64. Create your ownTEMPLATE!
  • 65. REPEATEDFonts REPEATED Colors REPEATED Shapes
  • 66. UNIFYINGTheme
  • 67. KeynoteTIME!
  • 68. Directions:Use what you’ve learned so far about IMAGES, TEXT, and UNITY to edit the next slide...
  • 69. Fun Facts About CATS!• People believe cats were domesticated in Egypt• Cats are primarily nocturnal animals• As of right now, studies prove that cats are the most popular pet in the entire world Fun facts provided by: Wikipedia.org/wiki/cat
  • 70. http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/BEFORE AFTER
  • 71. http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/BEFORE AFTER
  • 72. http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/BEFORE AFTER
  • 73. http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/BEFORE AFTER
  • 74. #4Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  • 75. #5DISPLAY DATAClearly
  • 76. Image Credit: jamescridland
  • 77. YIKES!Image Credit: jamescridland
  • 78. Region 1 Region 2 200 150 100 502007 2008 0 2009 2010
  • 79. Region 1 Region 2HIDEOUS! 200 150 100 502007 2008 0 2009 2010
  • 80. Americans Own...According to the AVMA, who cited the 2007 U.S. Pet Ownership & Demographics Sourcebook Cats: 81,721,000 Fish: 75,898,000 Dogs: 72,114,000 Birds: 11,119,000
  • 81. Americans ownhttp://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/ 81 MILLION cats!
  • 82. PETS OWNED in millions CATFISH DOGBIRD 0 10 20 30 40 50 60 70 80 90
  • 83. http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/ DAVID MCCANDLESS
  • 84. #4Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  • 85. #6USE MULTIMEDIA Wisely
  • 86. #4Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  • 87. #7DON’T FORGET YOURAudience!
  • 88. http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ IT’S NOT A Race
  • 89. http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ Spend time TWEAKING
  • 90. How to make a sandwichPurchase the ingredients: peanut butter, jelly, and breadCollect the ingredients as well as your tools: a plate, a knife,and a paper towelUse the knife to spread the jelly on one slice of breadWipe the knife off on the paper towel and use it to spread thepeanut butter on the second slice of breadEat and enjoy your delicious peanut butter and jellysandwich!
  • 91. How to make a sandwichPurchase the ingredients: peanut butter, jelly, and breadCollect the ingredients as well as your tools: a plate, a knife,and a paper towelUse the knife to spread the jelly on one slice of breadWipe the knife off on the paper towel and use it to spread thepeanut butter on the second slice of breadEat and enjoy your delicious peanut butter and jellysandwich!
  • 92. How to make a sandwichIngredientsToolsJellyPeanut butterEat
  • 93. #4Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  • 94. http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/You’re ready to join theSLIDE REVOLUTION

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