Story Centered Design     Ideas for SXSW 2013
We used to design for print.      CC - http://egantaedzigns.deviantart.com/art/richard-L-gregory-92787617
And critique was easy.    Creative Commons flickr.com/photos/fish2000/266301780
Because critiquing                            is just like using it.CC - http://www.flickr.com/photos/the_undergraduate/34...
Now we design interfaces.
But we still                                 critique                                 by looking at                       ...
I call this way of workingScreen Based Design
But people don’t see yourproduct as a set of screens.ey don’t see a featurematrix.
People use your productin short little flows.ey come and go, acrossdifferent devices, dozensof times.
Let’s forget features and screens.Story Centered Design
4 things you can doto be story centered.
1Storyboard before you sketchFocus on how to bring the customer along with you.             CC - http://www.flickr.com/pho...
2Use Fireworks before Photoshop  Pages and symbols help you construct robust stories.              CC - http://www.flickr....
3  Always review on paperHelp your team (and yourself ) see the whole story.
4Don’t send mockups. Screencasts!Pitch the interaction. Show how people will use your product.
But there’s much more...   Hack your tools.  Hack your culture.Hack the way you think.
See you at SXSW 2013!
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Story Centered Design - Ideas for SXSW 2013

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Here are some quick ideas I put together as part of a proposal for a session at SXSWi 2013. Want to hear more at SXSW? Vote here: http://panelpicker.sxsw.com/vote/1603

Published in: Design, Sports, Technology

Story Centered Design - Ideas for SXSW 2013

  1. 1. Story Centered Design Ideas for SXSW 2013
  2. 2. We used to design for print. CC - http://egantaedzigns.deviantart.com/art/richard-L-gregory-92787617
  3. 3. And critique was easy. Creative Commons flickr.com/photos/fish2000/266301780
  4. 4. Because critiquing is just like using it.CC - http://www.flickr.com/photos/the_undergraduate/3468895867
  5. 5. Now we design interfaces.
  6. 6. But we still critique by looking at screens.CC - http://www.flickr.com/photos/the_undergraduate/3468895867
  7. 7. I call this way of workingScreen Based Design
  8. 8. But people don’t see yourproduct as a set of screens.ey don’t see a featurematrix.
  9. 9. People use your productin short little flows.ey come and go, acrossdifferent devices, dozensof times.
  10. 10. Let’s forget features and screens.Story Centered Design
  11. 11. 4 things you can doto be story centered.
  12. 12. 1Storyboard before you sketchFocus on how to bring the customer along with you. CC - http://www.flickr.com/photos/doos/4174319172/
  13. 13. 2Use Fireworks before Photoshop Pages and symbols help you construct robust stories. CC - http://www.flickr.com/photos/cameraslayer/721257509/
  14. 14. 3 Always review on paperHelp your team (and yourself ) see the whole story.
  15. 15. 4Don’t send mockups. Screencasts!Pitch the interaction. Show how people will use your product.
  16. 16. But there’s much more... Hack your tools. Hack your culture.Hack the way you think.
  17. 17. See you at SXSW 2013!

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