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Innovation for Food Waste - Conference Keynote 5th March 2014

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Keynote presentation on innovation for food waste delivered at Royal Agricultural University, Cirencester on 5th March 2014. Tony Cooke is executive director and co-founder of VEX, a catalyst for collaborative innovation.

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  • La Iniziativa: "Economia Circolare e Innovazione Frugale per eliminare gli sprechi di cibo" e' finalizzata a sostenere al livello territoriale la strategia per alimentare il pianeta di EXPO 2015. Le associazioni organizzatrici dell' evento ed i partners si impegnano nel promuovere ed investire nella progettazione Europea la innovazione dello sviluppo della Agricoltura locale per valorizzare il territorio. in modo da produrre ed anche non sprecare cibo sano di elevata qualita nutrizionale.
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  • L'innovazione in un periodo di crisi strutturale offre un terreno fertile per la crescente tendenza detta di "Innovazione Frugale " iniziata per le economie emergenti ma oggi diffusa anche nella transizione attuale che tende a superare i limiti meccanici della vecchia societa industriale per dare sviluppo ad un nuovo contesto contemporaneo della societa della conoscenza. EGOCREANET INTENDE APRIRE UN NUOVO progetto e sperimentazione DI RICERCA E SVILUPPO SU ECONOMIA CIRCOLARE ED INNOVAZIONE FRUGALE FINALIZZATA A ELIMINARE SPRECHI DI CIBO. Paolo Manzelli egocreanet2012@gmail.com
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Innovation for Food Waste - Conference Keynote 5th March 2014

  1. 1. @AntonyJCooke #foodwaste Food Waste: Setting the Scene Tony Cooke, Co-Founder, VEX ! ! ! ! Royal Agricultural University, Cirencester Wednesday, 5th March 2014 © 2014 VEX Ventures Limited
  2. 2. @AntonyJCooke #foodwaste © 2014 VEX Ventures Limited
  3. 3. @AntonyJCooke #foodwaste © 2014 VEX Ventures Limited YES NO
  4. 4. @AntonyJCooke #foodwaste Some scene setting questions… 1. 2. 3. 4. 5. How is food security perceived as a global risk? Why is food waste such an issue globally? What are the UK’s priorities on food waste? Who is responsible for doing something? Where can we look for solutions? © 2014 VEX Ventures Limited
  5. 5. @AntonyJCooke #foodwaste About me Academic background in sustainability, business & innovation • BSc(Hons) Rural Resource Management (Reading Univ) • MBA (Exeter Business School) • PhD Innovation & Entrepreneurship (Exeter Business School) • ! 20 years ‘spanning boundaries’ across food, health & society • SMEs - agriculture, wholesale/distribution • Multinationals - foodservice, manufacturing, financial services • Government - Defra, DH, DfE • NGOs - FareShare, SRA, LEAF • ! • Change agent & honest broker ! • Strong belief that answers can be found together ! • Founded VEX as a catalyst for collaborative innovation © 2014 VEX Ventures Limited
  6. 6. @AntonyJCooke #foodwaste 1. How is food security perceived as a global risk?
  7. 7. @AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? © 2014 VEX Ventures Limited Source: Global Risks Report 2014, World Economic Forum
  8. 8. @AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Spatial Variability © 2014 VEX Ventures Limited Source: Food Security Risk 2012, Maplecroft
  9. 9. @AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Link to Social Unrest © 2014 VEX Ventures Limited Source: Food Price & Social Unrest, FAO
  10. 10. @AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Link to Water Security © 2014 VEX Ventures Limited Source: Water Insecurity Projected onto Gridded Cartogram of Global Croplands, Hennig (2008)
  11. 11. @AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Link to Population Growth © 2014 VEX Ventures Limited Source: worldmapper.org
  12. 12. @AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Link to Population Growth • • By 2050, the world will need 60% more calories to feed 9 billion people Cutting food loss & waste levels in half will reduce that gap by 22% (Lipinski (WRI), 2013) © 2014 VEX Ventures Limited
  13. 13. @AntonyJCooke #foodwaste YES NO Q: Do you believe we can deliver food security in 2050 through production advances alone? © 2014 VEX Ventures Limited
  14. 14. @AntonyJCooke #foodwaste 2. Why is food waste such an issue globally?
  15. 15. @AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? It’s not a new story… © 2014 VEX Ventures Limited Source: New York Times
  16. 16. @AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? Developed vs Developing kcal/capita/day of food loss/waste © 2014 VEX Ventures Limited Source: World Resources Institute (2013)
  17. 17. @AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? >50% losses occur in Asia © 2014 VEX Ventures Limited Source: World Resources Institute (2013)
  18. 18. @AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? % of kcal lost/wasted © 2014 VEX Ventures Limited Source: World Resources Institute (2013)
  19. 19. @AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? Heavy importing by some… © 2014 VEX Ventures Limited Source: worldmapper.org
  20. 20. @AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? Heavy exporting by others… © 2014 VEX Ventures Limited Source: worldmapper.org
  21. 21. @AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? Embedded food waste? Largest net exporters (i.e. Asia Pacific & Africa) are regions with: • fastest population growth • highest levels of pre-consumer food waste % ! Largest net importers (i.e. Europe, China & Japan) are regions with: • slowest population growth • highest per capita consumer waste • lowest levels of pre-consumer food waste % © 2014 VEX Ventures Limited
  22. 22. @AntonyJCooke #foodwaste YES NO Q: Do we need to know more about ‘embedded food waste’ in international trade? © 2014 VEX Ventures Limited
  23. 23. @AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste?
  24. 24. @AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste? Potted History! • 1915 - Initial goal of WI • 1940 - ‘wasting of food’ illegal • 2000 - WRAP created • 2007 - ‘Love Food Hate Waste’ campaign launched • 2009 - ‘LFHW’ claimed reduction of 137,000t/£300m • 2009 - SoS Defra ‘War on Waste’ • 2011 - 5 flagship AD plants • 2012 - ‘LFHW’ claimed 21% reduction of household waste © 2014 VEX Ventures Limited Source: Wikipedia (2014)
  25. 25. @AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste? c.50% in the household © 2014 VEX Ventures Limited Source: WRAP (2012)
  26. 26. @AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste? Household food waste Source: The Guardian (2012) © 2014 VEX Ventures Limited Source: WRAP (2012)
  27. 27. @AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste? The ‘LEAN Food Chain’ Production Storage/Transport Processing Packaging Distribution ‘MUDA’ - 7 Wastes of LEAN (Taichi Ohno, Toyota Production System)! • Over-production • Defects • Over-processing • Inventory • Motion • Waiting • Transportation © 2014 VEX Ventures Limited Retail
  28. 28. @AntonyJCooke #foodwaste YES NO Q: Do you believe the food chain could do more to reduce waste pre-consumer? © 2014 VEX Ventures Limited
  29. 29. @AntonyJCooke #foodwaste 4. Who is responsible for doing something?
  30. 30. @AntonyJCooke #foodwaste 4. Who is responsible for doing something? The ‘LEAN Food Chain’ Stage Current Challenges Future Priorities Production standards, uniformity, food safety Sustainable agricultural systems Demand forecasting Pre/post farm gate spoilage Faster/shorter cold chain Monitoring esp microbial activity Plant research into maturation/ripening Microbial research Engineering an advanced cold chain Technology adoption & transfer Production efficiency New customer-centric supply chain models Process innovation - technology & engineering Demand management Shelf life extension Information & tracking systems Consumer acceptance Active and/or intelligent packaging technology Consumer awareness of packaging benefits Faster/shorter cold chain Advanced supply chain tracking systems Flexible warehousing process Consumer choice Date labelling Forecasting & inventory management © 2014 VEX Ventures Limited Seasonal weather prediction - ‘adaptive’ planning Pest, disease, weed control Precision farming techniques Consumer engagement in food skills CSR - retailer/consumer relationship Optimising resource efficiency
  31. 31. @AntonyJCooke #foodwaste 4. Who is responsible for doing something? Systemic Challenge © 2014 VEX Ventures Limited Source: WRAP (2012)
  32. 32. @AntonyJCooke #foodwaste 4. Who is responsible for doing something? Systemic Challenge Central & local government Scientists & Technologists NGOs Consumers Educators Entrepreneurs Intrapreneurs Design Thinkers © 2014 VEX Ventures Limited Source: WRAP (2012)
  33. 33. @AntonyJCooke #foodwaste YES NO Q: Do you believe the ‘food system’ has an appetite for finding disruptive innovations? © 2014 VEX Ventures Limited
  34. 34. @AntonyJCooke #foodwaste 5. Where can we look for solutions?
  35. 35. @AntonyJCooke #foodwaste 5. Where can we look for solutions? • • • © 2014 VEX Ventures Limited Consumer behaviour is clearly of paramount importance Pre-farm gate losses, handling & storage also key But don’t forget the main reasons for these: • Off-spec product • Demand forecasting • Contractual risk transfer to producers • Monopsony power of major retailers/manufacturers Source: World Resources Institute (2012)
  36. 36. @AntonyJCooke #foodwaste 5. Where can we look for solutions? Influencing consumer behaviour? © 2014 VEX Ventures Limited Source: WRAP (2012)
  37. 37. @AntonyJCooke #foodwaste 5. Where can we look for solutions? Influencing consumer behaviour? © 2014 VEX Ventures Limited Source: WRAP (2012)
  38. 38. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local © 2014 VEX Ventures Limited
  39. 39. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local • ! • ! • Most global population growth up to 2050 will be in >1,000 new cities of <1 million people across Asia and Africa These regions have worst challenges with post-harvest losses, transportation and cold chain (c. 76%) Hyperlocal food production - urban/peri-urban farming will be integral to future city design © 2014 VEX Ventures Limited
  40. 40. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local Tainjin EcoCity, China © 2014 VEX Ventures Limited
  41. 41. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local © 2014 VEX Ventures Limited Masterplan for Taihu District, Beijing - Harvard Graduate Design School
  42. 42. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local Aeroponics system - courtesy of Aero Farms Systems LLC © 2014 VEX Ventures Limited
  43. 43. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local Building Integrated Agriculture (BIA) - renders supplied by A&F © 2014 VEX Ventures Limited
  44. 44. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #2 Hyper-connected Swarm Intelligence - Technology now exists to enable millions of individuals to behave intelligently together © 2014 VEX Ventures Limited
  45. 45. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #2 Hyper-connected Dabawallahs of Mumbai! Started in 1890 ! 5,000 Dabawallahs - all equal shareholders, all equal earnings ! 3 tiers of organisation - Council, Supervisors and Dabawallahs ! Deliver 400,000 meals every day from homes to workers in city ! 1 error in 1 million meals ! Awarded Six Sigma & ISO9001 Frugal Innovation - Simple systems can also enable many people to behave intelligently together © 2014 VEX Ventures Limited
  46. 46. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #2 Hyper-connected Disruptive Distribution & Retail Models - online marketplaces connecting producers & food SMEs with consumers © 2014 VEX Ventures Limited
  47. 47. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #2 Hyper-connected From this… © 2014 VEX Ventures Limited …to this?
  48. 48. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #3 Hyper-targeted © 2014 VEX Ventures Limited The Internet of Everything - micro sensors everywhere enabling swift, targeted, personalised intelligence - aggregated & open
  49. 49. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #3 Hyper-targeted The Internet of Everything - more efficient production & logistics, improved demand forecasting, improved inventory management © 2014 VEX Ventures Limited
  50. 50. @AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #3 Hyper-targeted The Hub of All Things! Takes the Internet of Everything… …and puts it into a marketplace. ! Will deliver personalised digital data, consumer archetyping, multi-sided market platform & trust broker ! ‘Dis-intermediator’ - e.g. enables transfer of data directly between a product & the producer to prompt (or even automate) re-sale ! RCUK research project between Universities of Cambridge, Exeter, Warwick, Nottingham, Edinburgh & UWE www.hubofallthings.wordpress.com © 2014 VEX Ventures Limited
  51. 51. @AntonyJCooke #foodwaste A final thought…
  52. 52. @AntonyJCooke #foodwaste A final thought… Beyond an ‘industrial paradigm’ for food? © 2014 VEX Ventures Limited Source: Brand & Rocchi (2011), Philips Design Paper
  53. 53. @AntonyJCooke #foodwaste A final thought… …or an ‘experience paradigm’ for food? © 2014 VEX Ventures Limited Source: Brand & Rocchi (2011), Philips Design Paper
  54. 54. @AntonyJCooke #foodwaste A final thought… A ‘transformation paradigm’ for food? © 2014 VEX Ventures Limited Source: Brand & Rocchi (2011), Philips Design Paper
  55. 55. @AntonyJCooke #foodwaste YES NO Q: Are you feeling optimistic that solutions can be found to tackle food waste? © 2014 VEX Ventures Limited
  56. 56. @AntonyJCooke #foodwaste Thank you ! ! ! ! Please contact me tcooke@vexventures.com ! ! ! +44(0)845 527 7220 www.vexventures.com ! VEX Ventures Limited | Innovation Centre | University of Exeter | Rennes Drive | EXETER EX4 4RN

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