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Introduction to Slide Design: 7 Rules for Creating Effective Slides

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Introduction to
SLIDE DESIGN
Presentation as a THREE-LEGGED STOOL




                                                                                 ...
MOST
                                                                                 RESISTANCE
                         ...

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Introduction to Slide Design: 7 Rules for Creating Effective Slides

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The 7 rules for creating effective slides include 1) slides are not documents; 2) picture superiority effect; 3) slides should be simple; 4) slides must have unity; 5) display data clearly; 6) use multimedia wisely; 7) don't forget your audience. To learn more about each rule, please visit http://alexrister1.wordpress.com/2013/02/06/7-rules-for-creating-effective-slides/

The 7 rules for creating effective slides include 1) slides are not documents; 2) picture superiority effect; 3) slides should be simple; 4) slides must have unity; 5) display data clearly; 6) use multimedia wisely; 7) don't forget your audience. To learn more about each rule, please visit http://alexrister1.wordpress.com/2013/02/06/7-rules-for-creating-effective-slides/

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Introduction to Slide Design: 7 Rules for Creating Effective Slides

  1. http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ Introduction to SLIDE DESIGN
  2. Presentation as a THREE-LEGGED STOOL VISUAL DESIGN Image Credit: http://www.flickr.com/photos/haldanemartin/5600194647/sizes/o/in/photostream/
  3. MOST RESISTANCE to this“leg” http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/
  4. WE CAN’T READ AND listen AT THE SAME TIME http://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/ & photos/x-ray_delta_one/3981617434/sizes/o/in/photostream/
  5. DESIGN helps people
  6. DESIGN helps people AVOID READING
  7. Things meant for READING http://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/ http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/
  8. Not meant for READING http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  9. Cave painting Hieroglyphics Maps Graphs, charts Models Movies, television PowerPoint slides http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  10. Cave painting Hieroglyphics Maps Graphs, charts Models Movies, television PowerPoint slides VISUAL COMMUNICATION http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  11. Death by POWERPOINT...
  12. THE TYPICAL SLIDE • The goal of a presentation is to communicate effectively with an audience using each medium properly (“properly” = the way it works best for the audience) • If your slides look like this, you are using the visual communication medium incorrectly because you are changing visual to written communication • Audiences will read this slide as soon as it appears on the screen • Because audiences can’t read and listen at the same time, they will read the slide first and then come back to listening to you • Because you’re still on Bullet #1 and your audience has read the entire thing, the need for you as the presenter is gone. You’ll never catch up to what your audience already knows by reading ahead
  13. Visual Design 7 RULES
  14. #4 Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6 PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7 SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  15. #1 SLIDES ARE NOT Documents
  16. SETTING SLIDES UP FOR Failure
  17. SETTING SLIDES UP FOR Failure
  18. SETTING SLIDES UP FOR Success http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/
  19. SETTING SLIDES UP FOR Success
  20. Keynote TIME!
  21. SETTING SLIDES UP FOR Design
  22. SETTING SLIDES UP FOR Design RULERS ON
  23. SETTING SLIDES UP FOR Design ZOOM OUT
  24. ADD “ADJUST IMAGE”
  25. INSPECTOR
  26. #4 Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6 PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7 SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  27. #2 PICTURE SUPERIORITY Effect
  28. THE TYPICAL SLIDE • The goal of a presentation is to communicate effectively with an audience using each medium properly (“properly” = the way it works best for the audience) • If your slides look like this, you are using the visual communication medium incorrectly because you are changing visual to written communication • Audiences will read this slide as soon as it appears on the screen • Because audiences can’t read and listen at the same time, they will read the slide first and then come back to listening to you • Because you’re still on Bullet #1 and your audience has read the entire thing, the need for you as the presenter is gone. You’ll never catch up to what your audience already knows by reading ahead
  29. http://www.youtube.com/watch?v=cLLDUyy8utY
  30. http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/ PICTURE SUPERIORITY Effect
  31. NO NO Nos!
  32. http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/ NO CLIP ART!
  33. NO CORNY STOCK PHOTOS http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356
  34. http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ WATERMARK
  35. Where do I find GOOD IMAGES?
  36. 1024 xsize Slide 768
  37. CITE YOUR images!
  38. http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  39. http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  40. #4 Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6 PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7 SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  41. #3 SLIDES SHOULD BE Simple
  42. http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/ How many WORDS SLIDE? per
  43. The three-second rule of GLANCE MEDIA
  44. THIS IS A TEST... SLIDE • Here are a few additional tips to help you improve your visual design: • A great place to find images is Compfight.com. I do not use Google Images. • Compfight is a Flickr search engine. Remember to search “Commercial” images because we work at Full Sail University, a for-profit college. • Templates, clip art, slideuments, and stock photos let audiences know the following: 1) you are boring, 2) you don’t care about them, and 3) you haven’t joined the presentation revolution. It’s time to get real! • Audiences crave effective presentations. If you don’t create a presentation with their needs in mind, you are not doing your job as a presenter.
  45. What do you remember? GLANCE MEDIA
  46. SIGNAL NOISE to ratio http://www.flickr.com/photos/uggboy/5513578210/sizes/o/in/photostream/
  47. High noise, sig low n al Image Credits: sbh and pagedooley This is an example of a noisy slide. What here would you CONSIDER NOISE ?
  48. How many http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/ FONTS SLIDE? per
  49. How many http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/ IMAGES SLIDE? per
  50. ONE MAIN IDEA per slide
  51. CUPCAKES ARE THE BEST http://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/
  52. FARMER’S MARKET Images: mamajulie2008; pinksherbet; yourdon; lfl
  53. “SHAPES” TOOL
  54. How much http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/ ANIMATION SLIDE? per
  55. ANIMATION must have a purpose
  56. Purposeless Animation • This animation has no purpose If you’re using animation to grab your audience’s attention, your content and delivery must not be that great... • Slides should be simple. • Animation takes away from that simplicity. • Only use it when absolutely necessary.
  57. #4 Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6 PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7 SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  58. #4 SLIDES MUST HAVE Unity
  59. Let’s dissect the VENETIANTEMPLATE
  60. Let’s dissect the VENETIANTEMPLATE
  61. DOUBLE-CLICK TO EDIT Double-click to edit
  62. DOUBLE-CLICK TO EDIT Double-click to edit Double-click to edit Double-click to edit Double-click to edit Double-click to edit
  63. DOUBLE-CLICK TO EDIT Double-click to edit Double-click to edit Double-click to edit Double-click to edit Insert image in the space to the right
  64. Create your own TEMPLATE!
  65. REPEATED Fonts REPEATED Colors REPEATED Shapes
  66. UNIFYING Theme
  67. Keynote TIME!
  68. Directions: Use what you’ve learned so far about IMAGES, TEXT, and UNITY to edit the next slide...
  69. Fun Facts About CATS! • People believe cats were domesticated in Egypt • Cats are primarily nocturnal animals • As of right now, studies prove that cats are the most popular pet in the entire world Fun facts provided by: Wikipedia.org/wiki/cat
  70. http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/ BEFORE AFTER
  71. http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/ BEFORE AFTER
  72. http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/ BEFORE AFTER
  73. http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/ BEFORE AFTER
  74. #4 Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6 PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7 SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  75. #5 DISPLAY DATA Clearly
  76. Image Credit: jamescridland
  77. YIKES! Image Credit: jamescridland
  78. Region 1 Region 2 200 150 100 50 2007 2008 0 2009 2010
  79. Region 1 Region 2 HIDEOUS! 200 150 100 50 2007 2008 0 2009 2010
  80. Americans Own... According to the AVMA, who cited the 2007 U.S. Pet Ownership & Demographics Sourcebook Cats: 81,721,000 Fish: 75,898,000 Dogs: 72,114,000 Birds: 11,119,000
  81. Americans own http://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/ 81 MILLION cats!
  82. PETS OWNED in millions CAT FISH DOG BIRD 0 10 20 30 40 50 60 70 80 90
  83. http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/ DAVID MCCANDLESS
  84. #4 Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6 PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7 SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  85. #6 USE MULTIMEDIA Wisely
  86. #4 Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6 PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7 SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  87. #7 DON’T FORGET YOUR Audience!
  88. http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ IT’S NOT A Race
  89. http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ Spend time TWEAKING
  90. How to make a sandwich Purchase the ingredients: peanut butter, jelly, and bread Collect the ingredients as well as your tools: a plate, a knife, and a paper towel Use the knife to spread the jelly on one slice of bread Wipe the knife off on the paper towel and use it to spread the peanut butter on the second slice of bread Eat and enjoy your delicious peanut butter and jelly sandwich!
  91. How to make a sandwich Purchase the ingredients: peanut butter, jelly, and bread Collect the ingredients as well as your tools: a plate, a knife, and a paper towel Use the knife to spread the jelly on one slice of bread Wipe the knife off on the paper towel and use it to spread the peanut butter on the second slice of bread Eat and enjoy your delicious peanut butter and jelly sandwich!
  92. How to make a sandwich Ingredients Tools Jelly Peanut butter Eat
  93. #4 Visual Design SLIDES MUST HAVE 7 RULES Unity #1 #5 SLIDES ARE NOT DISPLAY DATA Documents Clearly #2 #6 PICTURE SUPERIORITY USE MULTIMEDIA Effect Wisely #3 #7 SLIDES SHOULD BE DON’T FORGET YOUR Simple Audience!
  94. http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ You’re ready to join the SLIDE REVOLUTION

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