Graduate to LinkedIn
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Graduate to LinkedIn

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By Anthony Juliano

By Anthony Juliano
www.AnthonyJuliano.com

A webinar for IPFW's "Mastodon Career Call" series

January 19, 2012

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Graduate to LinkedIn Graduate to LinkedIn Presentation Transcript

  • GRADUATE TO PRESENTED TO BY ANTHONY JULIANO
  • WHY ?
  • MEMBERS (IN MILLIONS) Members800700600500400300200100 0 Facebook LinkedIn
  • FACEBOOK’S LIMITATIONS AS APROFESSIONAL NETWORKING TOOL FACEBOOK LAUNCHED EXCLUSIVELY FOR COLLEGE STUDENTS—AND MOST USERS STILL FOCUS ON PERSONAL/PLAY, NOT PROFESSIONAL/WORK YOU DON’T ALWAYS OWN YOUR MESSAGE (WALL POSTS, TAGGED PHOTOS) VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE- EDGED SWORD TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
  • PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK. - DIPCHAND“DEEP” NISHAR, LINKEDIN
  • MEMBERS’ AVG. ANNUAL HOUSEHOLD EARNINGS Series 1$120,000$100,000 $80,000 $60,000 $40,000 $20,000 $0 Facebook LinkedIn SOURCE: COMSCORE, MARCH 2011
  • BUT ISN’T APROFILE JUSTA GLORIFIED RESUME?
  • YOUR PROFILE IS ONLYTHE BEGINNING
  • FIVE WAYS TO GET MORE OUT OF
  • 1. GET CONNECTED
  • SEND PERSONALIZEDCONNECTION REQUESTS!
  • IT’S ABOUT CONNECTING,NOT COLLECTING
  • 2. UPDATE YOURSTATUS FREQUENTLY
  • GOOD STATUS CONTENT: EXAMPLESWHAT YOU’RE WORKING ONSHARING WHAT YOU’VE READ/RESOURCESINDUSTRY NEWSADVICE/OPINIONQUESTIONSEVENTS
  • DON’T SELL
  • EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
  • 3. ENHANCE YOUR PROFILE WITH APPLICATIONS
  • 4. USE ADVANCED SEARCH
  • Recommendations
  • 5. REQUEST— AND GIVE—RECOMMENDATIONS
  • HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
  • FOR STUDENTS
  • THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  • 1. FLICKR/THE FUTURE….?/MICN2SUGARS3. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE5. FLICKR/REID HOFFMAN/JOI ITO7. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK9. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP13. FLICKR/REID HOFFMAN/JOI ITO24. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT45. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY46. BECKY JOHNS/BECKY-JOHNS.COM