Graduate to LinkedIn

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By Anthony Juliano
www.AnthonyJuliano.com

A webinar for IPFW's "Mastodon Career Call" series

January 19, 2012

Published in: Education, Business, Technology
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Graduate to LinkedIn

  1. 1. GRADUATE TO PRESENTED TO BY ANTHONY JULIANO
  2. 2. WHY ?
  3. 3. MEMBERS (IN MILLIONS) Members800700600500400300200100 0 Facebook LinkedIn
  4. 4. FACEBOOK’S LIMITATIONS AS APROFESSIONAL NETWORKING TOOL FACEBOOK LAUNCHED EXCLUSIVELY FOR COLLEGE STUDENTS—AND MOST USERS STILL FOCUS ON PERSONAL/PLAY, NOT PROFESSIONAL/WORK YOU DON’T ALWAYS OWN YOUR MESSAGE (WALL POSTS, TAGGED PHOTOS) VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE- EDGED SWORD TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
  5. 5. PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK. - DIPCHAND“DEEP” NISHAR, LINKEDIN
  6. 6. MEMBERS’ AVG. ANNUAL HOUSEHOLD EARNINGS Series 1$120,000$100,000 $80,000 $60,000 $40,000 $20,000 $0 Facebook LinkedIn SOURCE: COMSCORE, MARCH 2011
  7. 7. BUT ISN’T APROFILE JUSTA GLORIFIED RESUME?
  8. 8. YOUR PROFILE IS ONLYTHE BEGINNING
  9. 9. FIVE WAYS TO GET MORE OUT OF
  10. 10. 1. GET CONNECTED
  11. 11. SEND PERSONALIZEDCONNECTION REQUESTS!
  12. 12. IT’S ABOUT CONNECTING,NOT COLLECTING
  13. 13. 2. UPDATE YOURSTATUS FREQUENTLY
  14. 14. GOOD STATUS CONTENT: EXAMPLESWHAT YOU’RE WORKING ONSHARING WHAT YOU’VE READ/RESOURCESINDUSTRY NEWSADVICE/OPINIONQUESTIONSEVENTS
  15. 15. DON’T SELL
  16. 16. EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
  17. 17. 3. ENHANCE YOUR PROFILE WITH APPLICATIONS
  18. 18. 4. USE ADVANCED SEARCH
  19. 19. Recommendations
  20. 20. 5. REQUEST— AND GIVE—RECOMMENDATIONS
  21. 21. HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
  22. 22. FOR STUDENTS
  23. 23. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  24. 24. 1. FLICKR/THE FUTURE….?/MICN2SUGARS3. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE5. FLICKR/REID HOFFMAN/JOI ITO7. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK9. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP13. FLICKR/REID HOFFMAN/JOI ITO24. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT45. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY46. BECKY JOHNS/BECKY-JOHNS.COM
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