Graduate to LinkedIn
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Graduate to LinkedIn

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By Anthony Juliano

By Anthony Juliano
www.AnthonyJuliano.com

A webinar for IPFW's "Mastodon Career Call" series

January 19, 2012

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Graduate to LinkedIn Presentation Transcript

  • 1. GRADUATE TO PRESENTED TO BY ANTHONY JULIANO
  • 2. WHY ?
  • 3. MEMBERS (IN MILLIONS) Members800700600500400300200100 0 Facebook LinkedIn
  • 4. FACEBOOK’S LIMITATIONS AS APROFESSIONAL NETWORKING TOOL FACEBOOK LAUNCHED EXCLUSIVELY FOR COLLEGE STUDENTS—AND MOST USERS STILL FOCUS ON PERSONAL/PLAY, NOT PROFESSIONAL/WORK YOU DON’T ALWAYS OWN YOUR MESSAGE (WALL POSTS, TAGGED PHOTOS) VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE- EDGED SWORD TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
  • 5. PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK. - DIPCHAND“DEEP” NISHAR, LINKEDIN
  • 6. MEMBERS’ AVG. ANNUAL HOUSEHOLD EARNINGS Series 1$120,000$100,000 $80,000 $60,000 $40,000 $20,000 $0 Facebook LinkedIn SOURCE: COMSCORE, MARCH 2011
  • 7. BUT ISN’T APROFILE JUSTA GLORIFIED RESUME?
  • 8. YOUR PROFILE IS ONLYTHE BEGINNING
  • 9. FIVE WAYS TO GET MORE OUT OF
  • 10. 1. GET CONNECTED
  • 11. SEND PERSONALIZEDCONNECTION REQUESTS!
  • 12. IT’S ABOUT CONNECTING,NOT COLLECTING
  • 13. 2. UPDATE YOURSTATUS FREQUENTLY
  • 14. GOOD STATUS CONTENT: EXAMPLESWHAT YOU’RE WORKING ONSHARING WHAT YOU’VE READ/RESOURCESINDUSTRY NEWSADVICE/OPINIONQUESTIONSEVENTS
  • 15. DON’T SELL
  • 16. EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
  • 17. 3. ENHANCE YOUR PROFILE WITH APPLICATIONS
  • 18. 4. USE ADVANCED SEARCH
  • 19. Recommendations
  • 20. 5. REQUEST— AND GIVE—RECOMMENDATIONS
  • 21. HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
  • 22. FOR STUDENTS
  • 23. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  • 24. 1. FLICKR/THE FUTURE….?/MICN2SUGARS3. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE5. FLICKR/REID HOFFMAN/JOI ITO7. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK9. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP13. FLICKR/REID HOFFMAN/JOI ITO24. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT45. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY46. BECKY JOHNS/BECKY-JOHNS.COM