The document discusses the limitations of Facebook as a professional networking tool compared to LinkedIn, emphasizing user demographics and the contextual differences of each platform. It provides five strategies to enhance professional networking on LinkedIn, including personalized connections, frequent status updates, and seeking recommendations. Overall, the importance of engagement and relevance in professional networking is highlighted.

1. GRADUATE TO
PRESENTED TO
BY
ANTHONY
JULIANO

2. WHY
?

6. MEMBERS (IN MILLIONS)
Members
800
700
600
500
400
300
200
100
0
Facebook LinkedIn

8. FACEBOOK’S LIMITATIONS AS A
PROFESSIONAL NETWORKING TOOL
 FACEBOOK LAUNCHED EXCLUSIVELY FOR
COLLEGE STUDENTS—AND MOST USERS STILL
FOCUS ON PERSONAL/PLAY, NOT
PROFESSIONAL/WORK
 YOU DON’T ALWAYS OWN YOUR MESSAGE
(WALL POSTS, TAGGED PHOTOS)
 VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-
EDGED SWORD
 TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)

9. PEOPLE ARE IN
A DIFFERENT
CONTEXT AND
MINDSET WHEN
THEY'RE IN A
PROFESSIONAL
NETWORK.
- DIPCHAND
“DEEP” NISHAR,
LINKEDIN

10. MEMBERS’ AVG. ANNUAL
HOUSEHOLD EARNINGS
Series 1
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
Facebook LinkedIn
SOURCE: COMSCORE, MARCH 2011

12. BUT ISN’T A
PROFILE JUST
A GLORIFIED
RESUME?

16. YOUR PROFILE
IS ONLY
THE BEGINNING

17. FIVE WAYS TO GET
MORE OUT OF

18. 1. GET CONNECTED

21. SEND PERSONALIZED
CONNECTION REQUESTS!

22. IT’S ABOUT
CONNECTING,
NOT COLLECTING

23. 2. UPDATE YOUR
STATUS FREQUENTLY

27. GOOD STATUS CONTENT: EXAMPLES
WHAT YOU’RE WORKING ON
SHARING WHAT YOU’VE READ/RESOURCES
INDUSTRY NEWS
ADVICE/OPINION
QUESTIONS
EVENTS

28. DON’T SELL

31. EVERYTHING YOU
SAY SHOULD
BE RELEVANT TO
YOUR WORK

32. 3. ENHANCE YOUR
PROFILE WITH
APPLICATIONS

37. 4. USE ADVANCED
SEARCH

41. Recommendations

43. 5. REQUEST—
AND GIVE—
RECOMMENDATIONS

44. HOW DO YOU OBTAIN
RECOMMENDATIONS?
• DO GOOD WORK
• ASK FOR THEM—TIMING IS EVERYTHING
• GIVE THEM (BUT NOT QUID PRO QUO)

47. FOR STUDENTS

54. THANKS!
AJJULIANO@GMAIL.COM
(260) 615.3426
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