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Using content to build community

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Aerin Guy
Aerin Guy

Presentation for Cause2Mkt, August 25, 2010. The best online communities provide the best experiences for their members by creating content worth talking about. Here are some case studies, tips, and next steps for progressive organizations exploring the online community space.

Technology
1 of 33
Turning your audience into a community: Using Content to Connect Aerin Guy August 25, 2010
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
community ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
me Publishing Marketing Web Strategy PR Community Management Totally ADD Blog Tweet Eat Sleep
Community Chops
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Types of community ,[object Object]
Types of Community ,[object Object]
The Community Manager
Role of the Community Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
not all fun and games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content is King
[object Object],[object Object],[object Object],[object Object]
Great content moves people. It touches people at their human core and that - - the ability to connect with human beings - - overcomes any and all budgetary deficits you might encounter in marketing today. “ ” Tom Martin, HelpMyBrand.com
 
 
And now for something spicy
TADD Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Content “buckets” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hot tips ,[object Object],[object Object],[object Object],[object Object]
People want to connect Text
[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Building Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
slides and notes available at www.gospacerace.com
 
Ping me, eh? gospacerace.com posterous.com/aeringuy 2plus1family.ca LinkedIn: Aerin Guy Twitter: @aeringuy [email_address] [email_address] om

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