Some notable Digital & Social media campaigns from Thailand, April 2012. Marketing strategy class at IUJ

1. 10 Facebook
Campaigns in
Thailand
International University of Japan
Kritaboon C.
Class: marketing Strategy
Professor: Adam Acar

2. Agenda
Facebook in Thailand
10 Facebook Campaigns

3. Agenda
Facebook in Thailand
10 Facebook Campaigns

4. Facebook in Thailand
• 16th in ranking of all Facebook worldwide
based on 14,142,620 users
Source: http://www.socialbakers.com/facebook-statistics/thailand

5. Top 5 Brands
Source: http://www.socialbakers.com/facebook-statistics/thailand

6. Group of Users
Source: http://www.socialbakers.com/facebook-statistics/thailand

7. Agenda
Facebook in Thailand
10 Facebook Campaigns

8. Dr. Martens
• First and Forever
• Post your picture with
Dr. Martens shoes, and
explain why choose it as
the first and last shoes
• Two most popular
picture from male and
female will be rewarded
with Dr. Martens shoes
• April 1 – May 10, 2012
Source: http://www.facebook.com/Dr.MartensAirwairThailand

9. CIMB Thai
• Take photo with CIMB Thai branch (must see the name of the branch and
logo) and post on Facebook
• Describe the story about that branch and surrounding environments
• A person who post the highest number of branch will get Nikon J1 camera
• Now until April 30, 2012
• Currently 222 participants
Source: http://www.facebook.com/#!/CIMBThai

10. HTC Mobile
• The best forward
message of each day
gets one HTC One X.
• Now until April 2, 2012

11. Ajinomoto
• Answer 5 questions
from TV ad commercial
• 5 lucky winners in a day
get 2 movie tickets each
• 1 lucky winner of this
promotion gets iPod
Touch
• March 1 -30, 2012
• 10,383 likes
Source: http://www.facebook.com/HTC#!/umamilovers

12. Expedia
• Play the game through
game application on
Facebook
• Pack For Holidays,
Thailand
• Monthly winner will get
one travel package for
four people (air tickets
and accommodations)
worth THB110,000
• March – May 2012

13. AIS
• Give one 30-inches AIS doll to the 100,000th
member
• Give one 30-inches AIS doll to the 1,001th person
who comment on the question
Source: http://www.facebook.com/HTC#!/ais.privilege

14. Sunbites
• Click Likes to be Fan
Page
• Taking own photo with
the same post as a
picture of the week
• Post it on the Sunbites’
s Facebook and explain
its taste
• The winner will get a
prize of the week
Source: http://www.facebook.com/SunbitesThailand?ref=ts

15. KimJu Korean Royal Cuisine
• Every THB1,500 spent at Kimju, you will get the special lover key.
• Put it on the Soul Tower model in front of the restaurant and take pictures
with it.
• Click Likes to be Facebook fan page and post your pictures
• The most popular picture will get Premium Package to Korea for 4 couples
• Now until May 31, 2012
Source: http://www.facebook.com/SunbitesThailand?ref=ts#!/KimJuFood

16. B2S
• Answer the question
that “What is the name
of a book that is always
in your mind?”
• 10 lucky persons will
get 2 movie tickets each
Source: http://www.facebook.com/pages/B2S-Enjoy-your-life-brighten-your-mind/237771877060

17. Nestle Fitness
• Ladies have to apply as a
group. 5 people for each group
• 14 Days show off your shape
program
• Each team has to post topics
on Facebook (5 topics
maximum per day)
• Topics are all about how to
take care of your shape and
feelings and emotion towards
Nestle Fitness
• Need to spread the topics to
your friends to comment as
viral
• The winner will get the prize

19. Thank you for attention