Badges and rewards in transmedia
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Badges and rewards in transmedia

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Presentation looks at when, why and how badges and rewards might be used in transmedia storytelling experiences.

Presentation looks at when, why and how badges and rewards might be used in transmedia storytelling experiences.

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Badges and rewards in transmedia Badges and rewards in transmedia Presentation Transcript

  • • Signal – What’s possible – How to get best experience – What’s expected • Incentivize – Good behaviour (community & personal) • Reward – Loyalty • Long-term • Frequency • Volume – “Personal development” • Hard work • Excellence • Multiplatform Engagement • Quest completion • Social standing • Community contribution Especially important in transmedia when “how to play” might not be known
  • • Experience will be unfamiliar to some audiences – can use badges to • signal things to try, steps to take • Incentivize experimentation • reward effort • Social • Participatory Want to encourage good community behaviours (which can be at odds with personal achievement rewards)
  • http://amyjokim.com/2012/09/19/social-engagement-whos-playing-how-do-they-like-to-engage/ Achievers SocializersExplorers Killers Bartle types
  • http://amyjokim.com/2012/09/19/social-engagement-whos-playing-how-do-they-like-to-engage/
  • Express: create, upload, tweet, post; Collaborate: comment, like, help, curate, vote, rate Explore: collect, interact; Compete: win (Express & Collaborate) IndividualCommunity Things people like to do Signalling Points table, Fanfare (public awards) Activity Badge Tree; Character Development Map; Locked badge list Our Goal Strengthen the community Deliver better personal experience
  • • There are three badge categories: – Hotel badges reward loyalty and community contribution – Character badges reward community contribution and multi- platform engagement – Game badges reward quest completion, activity, achievement and excellence.
  • Need to cap at one interaction per day to prevent spammy behaviours. Want this to be a reward, not a challenge.
  • This signals a “hidden” delight Signal that there’s avenues to explore without giving away the story
  • • Be careful what you wish for – Choose your incentives wisely • Balance the economy – Reward without effort leads to spam