2012 2-22 yot atlanta final presentation

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2012 2-22 yot atlanta final presentation

  1. 1. welcome to theENTERPRISE SOCIAL NETWORK David Obrand — Chief Customer Officer ON TOURAtlanta #yamtour @yammer
  2. 2. » Agenda 3:15-4:05pm Best Practices & Industry Overview including Demo by Freeborders 4:05-4:25pm NETWORK: Southern Company Demo PSAV-Meeting PASSWORD: 4:25-5:25pm WBYAMMER Customer Panel 5:25-6:30pm Cocktails, Hors doeuvres, Networking & Demos #yamtour @yammer
  3. 3. » We are experiencing a paradigmshift that affects our daily work livesTRANSFORMING HOW WECOMMUNICATE ANDCOLLABORATE IN THEWORKPLACE #yamtour @yammer
  4. 4. » 40 % of large enterprises will have an ESN by 2015 #yamtour @yammerSource: Gartner
  5. 5. » We are MORE CONNECTED in our personal lives than EVER BEFORE #yamtour @yammer
  6. 6. » 800 million people» 77 % of consumers follow brands on Facebook» 100 billion connections #yamtour @yammer
  7. 7. » 300 million people» 68 % of consumers follow brands on Twitter» 1 billion tweets every 4 days #yamtour @yammer
  8. 8. » Time spent at the office per week: 52 % of WAKING HOURSSource: U.S. Bureau of Labor Statistics #yamtour @yammer
  9. 9. » We are EXTREMELY DISCONNECTED in the workplace #yamtour @yammer
  10. 10. » 71% of employees NOT ENGAGEDSource: Gallup Research #yamtour @yammer
  11. 11. » 38 % TIME LOST duplicating work & searching for information #yamtour @yammerSource: IDC
  12. 12. YAMMER HAS TRANSFORMED OUR ORGANIZATION; IT IS INTEGRAL TO THE WAY WE DO BUSINESSAND HAS HELPED DRIVE INNOVATION AND COMMUNITY BUILDING AT DELOITTE. Peter Williams; CEO, Deloitte Digital TRANSFORMATION #yamtour @yammer
  13. 13. » 62 % of employees work in MULTIPLE LOCATIONS during the workweekSource: Forrester Research, #yamtour @yammerDemystifying the Mobile Workforce, June 2011
  14. 14. THE LEVEL OF TRUST THAT HAPPENS WITHIN TEAMS ISN’T A COINCIDENCE. IT’S ABOUTRELATIONSHIPS — RELATIONSHIPS THAT ARE OFTEN BUILT OUTSIDE OF THE BUSINESSDISCUSSION. Ed Krebs; IT Architect BUILDS TRUST & LOYALTY #yamtour @yammer
  15. 15. THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT AMANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHEREIN THE WORLD, ANY SITUATION – IT’S EASY TO DO. Richard Beaven; Chairman & CEO VOLUNTARY ADOPTION is the NEW ROI #yamtour @yammer
  16. 16. » Existing tools REINFORCE SILOSCMS! SFA 1 SFA 2 HR ERP SMM CSS #yamtour @yammer
  17. 17. SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOWEMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THATWORK CAN BE. Chris Laping; CIO CONNECTED & EMPOWERED ARMED WITH TO ACT INFORMATION #yamtour @yammer
  18. 18. NA Sales Marketing EMEA Rep Sales Rep Sales» Born to connect Partners HR EVERYONE CEO in the workplace IT Customers R&D CIO Senior Director #yamtour @yammer
  19. 19. » REWIRE the way information is SHARED & CONSUMED #yamtour @yammer
  20. 20. » Accelerating User Adoption 5M 4M Users Users 3M Users 2M Users 1MUsers 4 months! 6 months! 9 months! 18 months! #yamtour @yammer
  21. 21. 3 2 1The INCREASING VALUE of Yammer networks1 Employee Engagement2 Organizational Alignment3 Socializing Business Processes #yamtour @yammer
  22. 22. AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK,YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS.YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO. Lawrence De Voe; Chief Techbology Catalyst “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer. TOTAL ECONOMIC IMPACT #yamtour @yammer
  23. 23. » Best Practices: How we help our customers »  Unrivalled experience and expertise in ESN implementations »  Proven engagement methodology moves Engagement playbook customers through the maturity model and improves network health Supporting tools and methods »  Broadest portfolio of real-world use cases and sample measures Use case Maturity examples Model and and measures Network Health »  Thriving community network of 2,700+ customers sharing experiences, best practices and providing feedback. YAMMER COMMUNITY (YCN, success.yammer.com) #yamtour @yammer
  24. 24. » Customer Engagement Teams Customer Solution Success Support Training Engineers Managers CUSTOMER ENGAGEMENT TEAMS #yamtour @yammer
  25. 25. Change management is key to harness the power» of your ESN Change impacts many areas of the business Organizational Stakeholder Readiness! Involvement! Continuous Training, Improvement Communication, and Rewards! and Community! #yamtour @yammer
  26. 26. ENTERPRISE | SOCIAL | NETWORK» Private» Secure» Compliant #yamtour @yammer
  27. 27. ENTERPRISE | SOCIAL | NETWORK» People-centric» Everyone-to-everyone» Voluntary adoption #yamtour @yammer
  28. 28. ENTERPRISE | SOCIAL | NETWORK» Across departments, geographies, levels, business applications.» Internal & External #yamtour @yammer
  29. 29. MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BYFOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKSSTRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS. Tobias Klauder; VP of Global IT Bring your PARTNERS! CUSTOMERS! YOUR ADVISORS! customers & COMPANYʼS! NETWORK! partners INTO THE PARENT! CONVERSATION SUPPLIERS! COMPANY! CONSULTANTS! #yamtour @yammer
  30. 30. SOCIAL NETWORKING IS REALLY IMPORTANT FOR BUSINESS TODAY BECAUSE IT FACILITATES THISNEED AND DESIRE THAT I HAVE FOR RADICAL TRANSPARENCY. Craig Herkert; CEO COMMAND & CONNECT & CONTROL COLLABORATE #yamtour @yammer
  31. 31. » Matthew was a new employee in Teekay’s Perth office. #yamtour @yammer
  32. 32. » Matthew used Yammer to build a personal brand #yamtour @yammer
  33. 33. » His profile is now the second most viewed profile on the network #yamtour @yammer
  34. 34. PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATESIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY. Shomila Malik; Head of Innovation » 47% HIGHER RETURNS » 40% LESS EMAIL » 25 % TIME SAVINGS “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer. #yamtour @yammer
  35. 35. » Maintaining Business Context moreover technologies more news more social more often #yamtour @yammer
  36. 36. PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER. Gareth Burkhill-Howarth, Global Head of ProjectsCMS! SFA 1 SFA 2 HR ERP SMM CSS #yamtour @yammer
  37. 37. » Introducing SAP Integration Adrian Clarke, Software Product Manager #yamtour @yammer
  38. 38. USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATEGREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER. Rick Mans; Social Media StrategistIT Line of Business End-Users›  Security ›  Improved ›  Empowered/engaged›  Reliability Communication employees›  Ease of Deployment ›  Better Solutions ›  User-friendly Faster ›  Familiar interface›  Ease of Integration ›  Collaboration across ›  Access to information,›  Ease of adoption levels and geographies people and data #yamtour @yammer
  39. 39. » Affiliate Partner Program»  Arms consultants, technology advocates and systems integrators with the knowledge to guide clients in their social networking vision»  Provides extensive product training and access to resources to drive optimization of Yammer networks»  Enables exclusive membership to the Yammer Affiliate Network, early access to Yammers product roadmap, and certified use of the Yammer Affiliate Logo #yamtour @yammer
  40. 40. » Southern Company Demo LORI KASSERMAN Account Executive & Social Media Editor @lorikasserman #yamtour @yammer
  41. 41. » QUESTIONS? #yamtour @yammer
  42. 42. » Today’s Speakers DEE ANNA MCPHERSON VP, Marketing @dmcp LORI KASSERMAN Account Executive & Social Media Editor @lorikasserman DEB SILVERBERG Social Communications Manager @va_deb KATHLEEN ROUSE Global Operations Principal @kzrouse #yamtour @yammer
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