Session IV: Beginning Social Media Professional Certificate in Digital & Social MediaInstructor: Yadira Galindo email@example.com 1
Final project• Develop a social media strategy! Define goals and objectives Pinpoint your audience Identify potential evangelists/super-sharers Audit your resources (I mean really audit!) Encourage and reward buy-in internally Establish a social media protocol Start using social media Measure results• Or, present a social media analysis! Identify an organization that participates in social media Describe the org (target audience & message) & its social media efforts Comment on 4 of the following: authenticity, transparency, ethics, listening/monitoring, outreach/engagement, building conversation/community, strategic planning 4
Managing multiple profiles Vs. Hootsuite TweetDeck 21
More than a wallflower:Engagement & quality content Define goals and objectives Pinpoint your audience Identify potential evangelists/super-sharers Audit your resources (I mean really audit!) Encourage and reward buy-in internally Establish a social media protocol and strategy Start using social media Post photos, video and other original content Measure results From How the heck do I start building a social media marketing st , Green Buzz Agency 4
Social Media 101: FacebookDO’s1. Use video2. Use original photos3. Post links that brand you4. Post content from other reliable sources It’s your brand/name.Don’ts1. Inappropriate photos Protect it. Promote it.2. Confessionals Have fun.3. Risky behaviors4. Talk bad about your employer 20
Social Media 101: Google+ • It’s got a long way to go before it can rival the likes of Facebook, but don’t discount it. Keep an eye on it. • Earlier this year, it reported 100 million users and 60 percent daily engagement. • As of February, Google+ users are only spending 3.3 minutes monthly and trending down. By comparison, Facebook users currently spending 7.5 hours using monthly. • If you use it, it can benefit your SEO. • Hangouts and Circles are its best features. 15
Social Media 101: LinkedIn • The world’s largest professional social network. • It isn’t just for people looking for a job. It is for people who want to network. • Great place to learn more about potential clients, customers and sources if you’re a reporter. • Good way to keep up with what the industry is doing and news relevant to your business. • What tools are other like-minded professionals or businesses using? • You’re more likely to be accepted as a contact here than on Facebook if you are “cold-calling” someone you have never met. • Make sure to use a professional photo and complete as much of your online profile as possible to brand yourself. 15 • Join groups.
Social Media 101: Pinterest • Fastest growing social network ever. Site had 11.7 million unique U.S. visitors in Jan. 2012, making it the fastest site ever to break through the 10 million unique visitor mark. • It’s not for everyone, but since it’s growing by leaps and bounds. Play with it. Find out if your audience is using it. • Popular with American women and, in 2012, it was reported that 83% of the U.S. users were women. • You need lots of good quality photos and video. • Don’t just share your content. Repin other people’s content also. • Great for contests. 15