Bsm wk ii_jan13


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  • Student photos – change your settings; show how; even if you block others from viewing, what is your first impression
  • Student photos – change your settings; show how; even if you block others from viewing, what is your first impression
  • Obama’s celebration photo is the most liked photo in FB history. His tweet is the most popular as well.
  • -Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They’re like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. -There was less Twitter activity during the 3 rd and final presidential candidate debate. Are you surprised? -President Obama used the hashtag #bayonet -Romney used hashtag #horsesandbayonet (Horses and bayonets mentioned by Obama about why don’t we have as many naval ships)
  • -Tweets with hashtags get twice the engagement of those without, yet only 24% of tweets during the time of the study used them. -Using one or even two hashtags in a tweet is fine, but if you add a third, you’ll begin to see an average 17% dropoff in engagement. -Posts with images have double the engagement of those without even though users can’t see them until they click on them. -If you ask followers to “RT,” you’ll get a 12X higher retweet rate than if you don’t. But if you spell out the word “retweet,” that figure jumps to 23X.
  • -“tweet spot” for the number of tweets per day appears to be four -Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, most brands aren’t taking advantage of this phenomenon and, on average, only 19% of the brands’ tweets were published on the weekend. -tweets published during “busy hours” performed best. Tweets during such hours, defined as between 8 a.m. and 7 p.m. in the study, got 30% higher engagement rates than those those that occurred after-hours. Twitter’s performance in this respect is the mirror image of Facebook, where posts on “non-busy hours” get 17% higher engagement. Let’s talk about FB
  • Bsm wk ii_jan13

    1. 1. Session II: Beginning Social MediaProfessional Certificate in Digital & Social MediaInstructor: Yadira Galindo 1
    2. 2. Session II Overview Session I Review Assignment I Review and New Assignment SM 101: Facebook SM 101: Twitter 2
    3. 3. Session I Review• Social media will help you enhance your onlinebrand and expand your reach• Develop a social media strategy and protocols • Define goals and objectives • Pinpoint your audience • Audit your resources (I mean really audit!)• Engage your audience; communicate, don’t talk to them• Your profile is your first impression, design it wisely • Choose a photo that captures the you that you want people to see • Who thinks they have a unique photo that portrays them/brand well? • Choose your username equally wisely • Who has a name that was already taken? What did you use instead? • Ensure your bio is current and fully filled out. • What elements should you include for a good bio? 3
    4. 4. Where do you draw the line?And, social media etiquette• Private vs. Personal vs. Professional • How do you balance? • Or do you keep separate accounts?• Apps requesting personal data • Birthday • Family members • Cell phone numbers• Social media etiquette • Language • Photos • Credit where credit is due • Sales pitch • What about follow back? 3
    5. 5. Assignment 2Assignment 2:All students:1. Post a link to a social media article/blog on something you didn’t know regarding social media with a short summary of what took away from this article.2. Comment on posts by two of your classmates.3. Create a Twitter account. Fill out bio, photo, etc., follow me so I know you’re there and just explore 3
    6. 6. Social Media 101: Facebook • Yeah. You know what it is. • In 2012, Facebook announced it reached 1 billion users any day now; approximately 80% of monthly active users outside the U.S./Canada. • Service is largely private, with access granted by user and privacy setting managed on personal level. • People 45 and older make up 46% of Facebook users, 57% have completed some college and moreFacebook was founded in women than men.February 2004. Back then,it was only available to • Facebook made its public offering (value: $100students at Harvard. billion) in 2012, but if you follow the news it hasn’t been living up to financial expectations.More on Wikipedia. 15
    7. 7. Social Media 101: FacebookAnatomy of Facebook Group provides a closed space for small Page groups of people to communicate allows an organization, business, about shared interests celebrity or band to maintain a professional presence Profile Profiles (Timelines) represent individuals and must be held under an individual 16
    8. 8. Social Media 101: Facebook • Groups provide a closed space for small groups of people to communicate about shared interests. • Groups can be created by anyone. • Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. • Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be theGroup members get notified ones you create with small groups of people you know.about all new posts in a groupunless they choose to restrict • Communication: In groups, members receive notifications bytheir group notification settings. default when any member posts in the group. GroupIf group privacy is set to Closed members can participate in chats, upload photos to sharedor Secret, only group members albums, collaborate on group docs and invite members whowill be able to see things that get are friends to group events.posted in the group. 18
    9. 9. Social Media 101: Facebook • Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. • Pages may only be created and managed by official representatives. • Privacy: Page information and posts are public and generally available to everyone on Facebook. • Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page. • Communication: Page admins can share posts under thePeople who like your Page’s name. Page posts appear in the News Feed of peoplePage will get updates who like the Page. Page admins can also create customizedin their News Feeds. apps for their Pages and check Page Insights to track the Page’s growth and activity. • Be careful! I’ve heard many stories of people thinking they’re posting to their personal pages and the post to their company page. Oops! 17
    10. 10. Social Media 101: Facebook • Timeline • The new look of profiles and Pages rolled out • Lists • an optional way to organize your friends • Ticker • On the right-hand side of your account, lets you see all your friends’ activity in real-time • SubscribeMore: http://www.fac • Subscribe is a way to hear from people you’re interested in, even if you’re not friends. Also a way to fine-tune your Newson-facebook Feed to get the types of updates you want to see. • Messenger • In January Facebook announced free calls using the Messenger APP but only for iPhone users. • Pinning • Pin a post to the top of your timeline by clicking the pencil icon to keep this post on the top of the page until you “unpin” it. 19
    11. 11. Social Media 101: Facebook • Highlighting • Highlight a post by clicking the star icon; this will make the post cover both columns of your timeline. • Scheduling • Schedule a post to appear at a later time by clicking on the clock icon. • Tagging • By using the @ sign you can tag a person, place or business by simply typing @username/business name. Note: Business pages are not allowed to tag people. • Events • You can create an event and invite people. Use it to provide details of upcoming events and keep a head count of people who plan to attend. • Notes • You can use this for longer text with photos. The top portion 19 posts to your timeline.
    12. 12. Social Media 101: Facebook To share? Or not to share!1. Video (least common content of big 1. Full birth date, place 2. Your mother’s maiden name four shared) 3. Your home address2. Photos 4. Long trips away3. Links (most common) 5. Short trips & check-ins4. Status updates 6. Inappropriate photosa. Think high sharing value! 7. Confessionalsb. Post content from other sources 8. Your phone number 9. Vacation countdownsc. Be unique 10. Child’s named. Be distinct 11. Risky behaviorse. Be fresh 12. Home layoutsf. Be relevant 13. Your profile as “public,” or available on “public search” More: What consumers share on Facebook -- and why More: What NOT To Post On Facebook 20
    13. 13. Social Media 101: Twitter • Twitter is how many people receive or search for breaking news. The 2012 Presidential Election is prime example. • A record for number of tweets per minute was broken at 11 p.m. on Nov. 6 when Obama’s reelection was announced with a whopping 327,452 tweets per minute! • Obama’s Twitter account sent out a congratulatory tweet of a photo him and First Lady Michelle Obama. It was retweeted more than 660,000 times. • This shatter the previous record by three times!Data from: • More than 31 million election-related tweetsy/la-fi-tn-twitter-obama-election-20121107,0,4864623.story were sent out on Nov. 6. 8
    14. 14. Social Media 101: Twitter • Think of Twitter as a mini-blog. Or, to be more exact, a micro-blog. • Allows users to send text-based updates called tweets, up to 140 characters long. • Over 200 million active users as of January 2013 generate more than 340 millions tweets daily. • Service is public by default and it is far moreTwitter was founded in accessed by mobile device than by desktop.March 2006, but soared in • Demographic is older, newer to social media.popularity after 2007 Also, slightly more women.SXSW.More on Wikipedia. 8
    15. 15. Social Media 101: Twitter From The 5 Stages Of “Getting” Twitter 10
    16. 16. Social Media 101: Twitter Stage 1 – Denial (“Twitter is a waste of time.”) Stage 2 – Anger (“Why would I care about what people are having for breakfast?”)Stage 3 – Bargaining(“I’m only signing up because my friends are on there.”)Stage 4 – Depression(“It doesn’t make any sense.”) Stage 5 – Acceptance (“I get it!”) From The 5 Stages Of “Getting” Twitter 11
    17. 17. Social Media 101: TwitterStage 5 – Acceptance (“I get it!”)Many people don’t get to this stage, abandoning their Twitter accounts somewherebetween bargaining and depression. But for those that do it’s totally worth it. Theykeep plugging away, keep reading, keep learning, keep asking questions and keepdoing it.Suddenly, the light bulb goes on. Nobody can tell you what Twitter is, becauseTwitter isn’t any one thing. You have to find out for yourself. Then, suddenly, it’syour Twitter. You own it. You shape it. And you get it. It’s a beautiful moment. Andoften those who were the most resistant, and the most critical, become the biggestevangelists. -- From The 5 Stages Of “Getting” Twitter 12
    18. 18. Social Media 101: Twitter Anatomy of Twitter 9
    19. 19. Social Media 101: TwitterWhy should I use it? Finding my Twitter voice1. Micro-blogging 1. @Replies2. Quick answers 2. Retweets3. Finding a job 3. Blog Posts4. Text-meets-conference call 4. “As-It-Happens” Updates 5. Photos5. Venting (Keep it clean) 6. Questions6. Keeping up with your team 7. Answers7. Movie, restaurant reviews 8. Maladies8. Political, social causes 9. Celebrations 10. Digital small talk 13
    20. 20. Social Media 101: Twitter Be helpful. Be relevant. Engage. Share. Don’t: Be annoying. TWEET IN CAPS! Brag or over-promote you/your company. Be toxic. Be illiterate. Whine.Do: 14