4. affiliate konference / Jak využít mobilní reklamní formáty a aplikace Android a iOS v Affiliate marketingu
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The document discusses CJ's "Mobilized" solution for mobile advertising and app engagement tracking. It provides an overview of the solution's capabilities like tracking user actions across devices and within apps. It also reviews the benefits for advertisers like reaching new mobile audiences and measuring campaign success. In addition, the document shares mobile usage statistics that show significant growth in e-commerce and internet usage across Eastern European markets between 2008-2012.
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4. affiliate konference / Jak využít mobilní reklamní formáty a aplikace Android a iOS v Affiliate marketingu
- 1. STRATEGIC SELLING: MOBILIZED! Tobias Allgeyer, Country Manager Germany
- 2. AGENDA 1 … Mobilized: What it is Today 2 … CJ Solution App engagement 3 … Tracking and Transparency 4 … Insights 5 … Mobile figures about the Eastern European Market
- 3. MOBILIZED: WHAT IT IS TODAY Tracking: • Current pixel and action • iOs SDK for an app CJ Solution App engagement : • overview • How it works + Demo Transparency: • Identifying Mobile Certified advertisers within Account Manager • Complete verification process to ensure advertisers have a true a mobile experience Insights: • Reporting on OS, device, manufacture, tablet, PC, Smartphone, AOV, clicks, and sales
- 4. MOBILIZED: BENEFITS • Value and Benefits to Customers • Mobilized will provide advertisers and publishers one environment to test, optimize and expand their marketing reach. • Leveraging CJ’s marketplace, Mobilized will add the ability to reach new and existing consumers through our network distribution. • Mobilized will provide the ability to quickly identify the right mobile certified partners for your needs and measure the success of your campaigns. • Mobilized provides the ability to track and report on pre-determined action taken with your app, through our App
- 5. AGENDA 1 … Mobilized: What it is Today 2 … CJ Solution App engagement 3 … Tracking and Transparency 4 … Insights 5 … Mobile figures about the Eastern European Market
- 6. APP ENGAGEMENT • Simple integration • iOs tracking only – Approved SDK • Tracks Web to App, App to App, SMS/MMS to App and Social to App • Ability to define and track a single action/engagement
- 7. APP ENGAGEMENT: HOW IT WORKS • Tracking set upon initial click in browser or APP • Install and download application • App activates when action is completed: SDK written into mobile app asks: Do I Know You? No Yes “Thank You” Page Confirmation page will launch in original browser Device Identified
- 9. APP ENGAGEMENT: ABOUT • Tracks One User Action • Action must take place in-app after it is opened for the first time • New distribution • Track mobile web to app: distribution you can’t get anywhere else • Increase natural traffic • A rise in an app’s installs will increase its rankings in the App Store
- 10. APP ENGAGEMENT www.fiksu.com How Mobile Ad Tracking Impacts App Marketing Re
- 11. AGENDA 1 … Mobilized: What it is Today 2 … CJ Solution App engagement 3 … Tracking and Transparency 4 … Insights 5 … Mobile figures about the Eastern European Market
- 13. APP TRACKING “48% of app marketers’ greatest tracking and measurement “ mobile advertising concern is ad
- 14. MOBILE TRACKING “51% of US online shoppers mobile device “ will use a to make a purchase.
- 15. MOBILE TRACKING • • • • Track smart phone or tablet transactions Leverage existing pixel integration or new action Customizable actions to pay differently more publishers will promote advertisers via their mobile websites/apps • reduces lost tracking & lost revenue • promotes publisher investment in the mobile commerce channel • creates a diverse and channel optimized portfolio
- 16. TRACKING - WHAT SETS US APART • Leveraging proven tracking technologies • Accurate de-duping between web and mobile • Ability to track engagement not just the download • First US affiliate network to offer tracking in an app environment • One of the only solutions that can track from web to app • Our tracking foundation is more accurate in both mobile web and app environments
- 17. TRANSPARENCY
- 18. MOBILE CERTIFIED • In depth validation process to ensure true mobile experience • Network visibility and transparency for advertisers • Inclusion in our relationship recommendation engine • Network Quality review for mobile app developers • Ability to identify mobile enabled ads
- 19. AGENDA 1 … Mobilized: What it is Today 2 … CJ Solution App engagement 3 … Tracking and Transparency 4 … Insights 5 … Mobile figures about the Eastern European Market
- 20. INSIGHTS • Track multitude of variables, like OS, device manufacturer, tablet, PC, Smartphone, AOV, clicks, sales and App actions • Integrated reporting into Account Manager
- 21. INSIGHTS • Reporting not currently available • Getting access to the data through backend means is very difficult which limits our insights • Can only see that an “action” took place for our App Engagement solution – cannot see sales etc.
- 22. APP FUTURE TASKS • Create the possibility to integrate all alternatives • Item-sale • Simple-lead • Item-lead • Available also for mobile phones with Adroid operation Systems
- 23. AGENDA 1 … Mobilized: What it is Today 2 … CJ Solution App engagement 3 … Tracking and Transparency 4 … Insights 5 … Mobile figures about the Eastern European Market
- 24. E-COMMERCE FIGURES 2008 VS. 2012 2008 2012 Bulgaria 2 9 Czech Republic 23 33 Hungary 14 25 Poland 18 30 Romania 4 5 Slovenia 18 34 Slovakia 23 45 Country Source: http://www.czso.cz/csu/2013edicniplan.nsf/engt/72003CDF9B/$File/970613_C.pdf (2008) Source: http://www.czso.cz/csu/2013edicniplan.nsf/engt/72003CDF9B/$File/970613_C.pdf (2012)
- 25. OVERVIEW Population Internet Users, 2012 Penetration (% population) People who use a mobileor smartphone to access to the Internet in % Bulgaria 7,037,935 3,589,347 51.0 % 7 Czech Republic 10,177,300 7,426,376 73.0 % 13 Hungary 9,958,453 6,516,627 51.0 % 11 Poland 38,415,284 24,940,902 73.0 % 15 Romania 21,848,504 9,642,383 44.1 % 5 Slovenia 1,996,617 1,440,066 72.1 % 20 Slovakia 5,483,088 4,337,868 79.1 % 26 Country Source: http://appsso.eurostat.ec.europa.eu/nui/show.do?dataset=isoc_cimobi_dev&lang=de Source: http://www.internetworldstats.com/stats4.htm#europe
- 26. MOBILE PHONE USERS (IN %) Country Mobile Phone users, 2008 Mobile Phone users, 2012 Total, % Mobile phone users, % Total, % Mobile phone users, % Bulgaria 77 1,2 82 7 Czech Republic 93 2,3 98 13 Hungary 94 6,2 92 11 Poland 77 3,7 85 15 Romania 75 1,9 53 5 Slovenia 89 11,2 94 20 Slovakia 94 5,8 93 26 Source: http://www.czso.cz/eng/redakce.nsf/i/c_individuals_is09/$File/IS09_C_EN.pdf (2008) Source: http://www.czso.cz/csu/2013edicniplan.nsf/engt/72003CDF9B/$File/970613_C.pdf (2012)
- 27. THE PURPOSE OF MOBILE INTERNET USAGE (IN %) Country for reading or downloading online news, online to send / receive e-mails newspapers or magazines online for reading or downloading online books / e-books for playing or downloading games, images, videos or music Bulgaria 6 3 1 3 Czech Republic 10 7 1 4 Hungary 10 8 3 5 Poland 12 6 2 5 Romania 5 3 1 2 Slovenia 14 10 1 6 Slovakia 21 9 3 9 Source: http://appsso.eurostat.ec.europa.eu/nui/show.do?dataset=isoc_cimobi_frq&lang=de Source: http://appsso.eurostat.ec.europa.eu/nui/show.do?dataset=isoc_cimobi_purp&lang=de
Editor's Notes
- Mobilized provides three strategic themes; insights, transparency and tracking. We provide a complete tracking solution that allows you to track within a mobile web and app environment. Leveraging our core technology our clients can track smart phone or tablet transactions. Extending our tracking capabilities, our App Engagement solution utilizes our own IOs SDK to track an action taken within a downloaded app.Understanding the need to further our clients reach, we provide complete transparency with our Mobile Certified solution to allow our clients to find the right partnerships whether it be focusing on mobile or app. We are the only solution that provides a complete verification process to ensure partners have a true a mobile experience and approved technology for our App development publishers.Driven by data, CJ brings the information and insights needed to allow our clients to make the right decisions to continue to grow within this environment. Providing information like OS, device, manufacture, tablet, PC, Smartphone, AOV, clicks, sales, and campaign success and customer action taken will empower our clients to optimize efficiently for a higher return.
- Mobilized provides three strategic themes; insights, transparency and tracking. We provide a complete tracking solution that allows you to track within a mobile web and app environment. Leveraging our core technology our clients can track smart phone or tablet transactions. Extending our tracking capabilities, our App Engagement solution utilizes our own IOs SDK to track an action taken within a downloaded app.Understanding the need to further our clients reach, we provide complete transparency with our Mobile Certified solution to allow our clients to find the right partnerships whether it be focusing on mobile or app. We are the only solution that provides a complete verification process to ensure partners have a true a mobile experience and approved technology for our App development publishers.Driven by data, CJ brings the information and insights needed to allow our clients to make the right decisions to continue to grow within this environment. Providing information like OS, device, manufacture, tablet, PC, Smartphone, AOV, clicks, sales, and campaign success and customer action taken will empower our clients to optimize efficiently for a higher return.
- Extending our tracking capabilities, our App Engagement solution utilizes our own IOs SDK to track a single action taken within a downloaded app. This action is customizable to be aligned with the clients needs, it could be the first time the app opens to signing up for an account. Our solution is one of the only solutions that allow you to successfully track from a browser to an app environment. This is one of the features that sets as apart from the solutions out there. The foundation of our tracking is leveraging a combination of 2 tracking technologies, Device Identifier and HTML5 Cookie/Web Tracking this combination provides the most accurate tracking.
- While there has been some debate within the industry on the best tracking technologies for the app environment, Commissions Junction’s product and engineering team tested all potential options prior to approving and moving forward with the Device Identifier. Our beliefs are set in providing our clients with the best of breed, most accurate tracking foundation that provides the best experience for our clients customers, and no limitations on accessing our vast publisher distribution.Objection handling for Digital Finger printing:Not entirely accurate due to the use of statistical estimation techniques.Many publishers do not support click URLs, which lock advertisers out of as much as one-third of the available mobile advertising inventory.With the CJ’s approach we are able to gain superior tracking results with limited customer interruptionObjections 1 and 2: www.fiksu.com How Mobile Ad Tracking Impacts App Marketing Results
- Commission Junction provides our clients, two flavors for mobile tracking. Utilizing existing pixel tracking which will allow you to place the same pixel from your dot com site into your mobile experiences, being tablet or smart phone. If desirable, we can also take advantage of our action tracking to provide insights into experience reporting and customized publisher payments. As our reporting suite evolves, the need for leveraging actions to determine what sales are being driven from your PC environment to mobile.
- Commission Junction is the only solution that provides a complete verification process to ensure partners have a true a mobile experience and approved technology for our App development publishers. Leveraging our existing technical approval process, CJ ensures that Advertisers have a true mobile ecommerce experience prior to awarding them with a Mobile Certification badge. This is replicated on the publisher side, but we take it one step further and have network quality review any technology that publishers may be creating or using in an mobile environment, like the creation of apps.
- With our robust tracking platform, we are able to capture and report on a multitude of variables, like OS, device manufacturer, tablet, PC, Smartphone, AOV, clicks, and sales. Commission Junction is currently working on determining the best information to present within the our Account manager to ensure it will provide insightful information that will be actionable. CJ believes that providing the right information is better than inundating our clients with useless information that clutters what your really trying to accomplish.As we are going through this exercise, mobile insights are available to our account teams. We are leveraging their feed back and that of our clients to hone in to the optimal information for the Account Manager. This approach really allows us to provide the reports our clients need as they have the ability to test, see and provide feedback on what the capabilities can be.We are on target to have the information deemed most important in the Account Manager by end of June.
- Extending our tracking capabilities, our App Engagement solution utilizes our own IOs SDK to track a single action taken within a downloaded app. This action is customizable to be aligned with the clients needs, it could be the first time the app opens to signing up for an account. Our solution is one of the only solutions that allow you to successfully track from a browser to an app environment. This is one of the features that sets as apart from the solutions out there. The foundation of our tracking is leveraging a combination of 2 tracking technologies, Device Identifier and HTML5 Cookie/Web Tracking this combination provides the most accurate tracking.