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The Best Mobile Retargeting Strategies for the Future

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Adjust and Criteo team up to help you apprehend the true value of user retention and engagement and how to maximize your return on ad spend.

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The Best Mobile Retargeting Strategies for the Future

  1. 1. The Best Mobile Retargeting Strategies for the Future Live Webinar | Tuesday June 27th | 11am PST presented by
  2. 2. Cre ate ● 30-40 Minutes ● Ask questions at any time via this panel --> ● Q&A at the end ● Recording & slides via E-mail Housekeeping The Best Mobile Retargeting Strategies for the Future
  3. 3. The Best Mobile Retargeting Strategies for the Future 1. Company Overviews 2. Why are reengagement strategies needed? 3. What is the best retargeting strategy? 4. Deeplinking A. What is deeplinking and why is it important? 5. Which KPI’s are most important for app retargeting & reengagement ? 6. Case Study Review 7. Audience Builder Table of Contents
  4. 4. 130+ Countries 31 Global Offices 1.2B Users reached monthly 12,000+ Advertisers +$1B Transactions in 2016 17,000+ Publishers Global Reach and Scale
  5. 5. 22,000+ Integrated SDKs #1 100+ Billion 1000+ 150+ employees 2 Petabytes Monthly Traffic iOS Attribution SDK* Integrated Partners Data Points Tracked Monthly * Source: http://mightysignal.com/top-ios-sdks?tag-24
  6. 6. Apps deliver the most effective channel for mobile user engagement The Best Mobile Retargeting Strategies for the Future Global Conversion Funnel by Channel Products viewed per user Add-to-basket Completion Rate Products viewed per user Add-to-basket Completion Rate 4.7x 2.5x 1.2x Mobile browser App Conversion rate3x
  7. 7. Without active engagement, you lose valuable users 100 60 20 10 20 30 0 0 Android iOS Number of days after app installation % Active app users Only 11% of app users remain active 7 days after install The Best Mobile Retargeting Strategies for the Future
  8. 8. Attract high value users who are likely to re-engage Find users wherever they are Deliver engaging offers, based on individual purchase intent Ensure that the best performing creative is always displayed Seamlessly bring users back to relevant content within your app The Best Mobile Retargeting Strategies for the Future You need a strategy to re-engage users and bring them back to your app
  9. 9. The Best Mobile Retargeting Strategies for the Future Reengagement
  10. 10. The Mobile Measurement Company 10 Users who were reengaged once, staid active in the associated app 3x longer than users who were not reengaged. x3x Reengagement The Best Mobile Retargeting Strategies for the Future
  11. 11. The Mobile Measurement Company ‣ Install 1:1 device ‣ Reattribution X:1 device ‣ Critical to split out your reengaged users from your acquired users ‣ Cohorts are key when reviewing reengagement campaign performance ‣ Not just for e-commerce 11What is reattribution? The Best Mobile Retargeting Strategies for the Future
  12. 12. The Mobile Measurement Company Know churn rate by source Measure in-app activity before churn 12 ‣ Re-engaged users higher KPIs ‣ Don’t lose out on someone you’ve already paid for ‣ All about timing Re-engaged Users Short-term vs. Long-term The Best Mobile Retargeting Strategies for the Future
  13. 13. The Mobile Measurement Company 13Adjust Cohorts The Best Mobile Retargeting Strategies for the Future
  14. 14. What is the best retargeting strategy? The Best Mobile Retargeting Strategies for the Future
  15. 15. The Best Mobile Retargeting Strategies for the Future Find the right users, at the right time App Advertising entices user with real-time relevant ad content and design How it works User clicks and is directly deep linked to a specific product they are likely to browse and purchase User downloads and opens your app, but rarely comes back to browse or purchase 2 31
  16. 16. The Best Mobile Retargeting Strategies for the Future What is deeplinking?
  17. 17. The Best Mobile Retargeting Strategies for the Future Deeplinking The user opens another app and is targeted by a personalized ad from Criteo The user clicks and is deeplinked back to the app to complete a purchase Deep linking allows marketers to bring consumers to specific content within the app. Deferred deep links Direct users to content even if the app isn’t installed at the time of click. The link will first redirect to the Apple or Google Play Store to download the, and then take the user to the specific “deferred” content immediately after first launch. SAMPLE BANNER AD
  18. 18. The Mobile Measurement Company ‣ &deeplink=myapp://invite/coupon ‣ Universal Linking ‣ Global deeplink ‣ Reengagement and retargeting 18How do I deeplink? The Best Mobile Retargeting Strategies for the Future
  19. 19. The Best Mobile Retargeting Strategies for the Future KPI’s for Retargeting & Reengagement
  20. 20. The Best Mobile Retargeting Strategies for the Future Retargeting & Reengagement KPI’s CPO ROAS LTV Cost Per Order Return on Ad Spend Lifetime Value Retargeting KPI’s Reengagement KPI’s
  21. 21. The Best Mobile Retargeting Strategies for the Future “ “Criteo’s App Advertising solution helped us increase our subscriptions by almost 100% by targeting our freemium users that were most likely to convert. We were impressed with Criteo’s mobile inventory reach.” Emilie Leroux Acquisition Manager, Deezer +100% Increase in conversions vs. desktop +203% Increase in click-thru-rate 96% Increase in incremental subscriptions Case Study
  22. 22. The Best Mobile Retargeting Strategies for the Future Audience Builder
  23. 23. The Mobile Measurement Company 23 Build the audiences you need and begin targeting them immediately & effectively 54K Add to cart APPS Shopping App OS iOS COUNTRIES USA, Canada, United States, … OS VERSION <7, >10 PLATFORM iOS 23K Registered APPS Shopping App OS iOS COUNTRIES USA, Canada, United States, … OS VERSION <7, >10 PLATFORM iOS The Audience Builder The Best Mobile Retargeting Strategies for the Future
  24. 24. The Mobile Measurement Company 24 ‣ Unlimited lookback ‣ Cross-promotion ‣ Download advertising IDs and push tokens directly from the Adjust dashboard ‣ Split segments up to 10 times ‣ Automatic sync to Facebook ‣ Real-time audience lists that automatically update Audience builder The Audience Builder The Best Mobile Retargeting Strategies for the Future
  25. 25. The Mobile Measurement Company What’s a reattribution? ‣ Install 1:1 device ‣ Reattribution X:1 device ‣ Critical to split out your reengaged users from your acquired users ‣ Cohorts are key when reviewing reengagement campaign performance ‣ Not just for e-commerce 25 The Best Mobile Retargeting Strategies for the Future
  26. 26. The Mobile Measurement Company What’s a reattribution? ‣ Install 1:1 device ‣ Reattribution X:1 device ‣ Critical to split out your reengaged users from your acquired users ‣ Cohorts are key when reviewing reengagement campaign performance ‣ Not just for e-commerce 26 The Best Mobile Retargeting Strategies for the Future
  27. 27. The Best Mobile Retargeting Strategies for the Future Questions?

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