Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mobile Marketing
By – Daanish Mehra
What is Mobile Marketing ?
Mobile marketing is marketing on or with a mobile device, such as a
smart phone. Mobile marketi...
History Of Mobile Marketing
• SMS marketing
• MMS
Present of Mobile Marketing
• Push Notification
• App-based marketing
• In-game mobile marketing
• Mobile web marketing
Other ways of Mobile Marketing
• QR codes
• Proximity systems
• Location-based services
• Bluetooth
• Hotspot
Mobile Marketing at Optimise
Our advanced mobile tracking technology enables tracking of all activities across
• Mobile br...
How Tracking Works ?
Click from
web page
User Agent
Check
Is mobile
device ?
Is App
installed ?
Is
deeplinking
provided ?
...
Type of Mobile Campaigns at Optimise
• Cost-Per-Install (CPI)
• Cost-Per-Acquisition (CPA)
• Cost-Per-Lead (CPL)
Benefits of Mobile Marketing
To Advertisers
• Extend your business model into
mobile
• Take advantage of the rapid
growth ...
Problems Related to Mobile Marketing
• Privacy Concerns
• For Classes not Masses
• Security Concerns
• Spamming
Global Trends in Mobile Marketing
Mobile overtakes fixed Internet access in 2014
Mobile Media Time Is Now Greater Than Desktop and Other Media
Mobile Ad Spend still lags behind Mobile Media Consumption
Most Popular Devices to use Internet
Most Popular App Categories
Mobile Marketing
Upcoming SlideShare
Loading in …5
×

Mobile Marketing

1,801 views

Published on

  • Be the first to comment

Mobile Marketing

  1. 1. Mobile Marketing By – Daanish Mehra
  2. 2. What is Mobile Marketing ? Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
  3. 3. History Of Mobile Marketing • SMS marketing • MMS
  4. 4. Present of Mobile Marketing • Push Notification • App-based marketing • In-game mobile marketing • Mobile web marketing
  5. 5. Other ways of Mobile Marketing • QR codes • Proximity systems • Location-based services • Bluetooth • Hotspot
  6. 6. Mobile Marketing at Optimise Our advanced mobile tracking technology enables tracking of all activities across • Mobile browser • M-commerce sites • Mobile apps • All major mobile platforms, including IOS, Android and windows We use varieties of techniques to provide accurate and reliable mobile tracking, including IP address match-back (householding) and advertiser ID matching all delivered to our infrastructure using a simple to integrate SDKs In addition, our App Download tracking technology enables Advertisers to optimize and incentivize publishers to drive app downloads.
  7. 7. How Tracking Works ? Click from web page User Agent Check Is mobile device ? Is App installed ? Is deeplinking provided ? Open App using Deeplinking Redirect to web page Redirect to App Store Open App Yes Yes Yes No No No Install App (in development) Please note: we are currently not able to deeplink user post-app install; this feature is in development as illustrated in the diagram
  8. 8. Type of Mobile Campaigns at Optimise • Cost-Per-Install (CPI) • Cost-Per-Acquisition (CPA) • Cost-Per-Lead (CPL)
  9. 9. Benefits of Mobile Marketing To Advertisers • Extend your business model into mobile • Take advantage of the rapid growth m-commerce • Drive greater engagement and revenue • Drive traffic from smartphones and tablets to your m-site and app To Publishers • Choose from a large range of mobile affiliate campaigns • Market leading and flexible commissions, including CPA, CPL and CPI • Simple, easy to integrate SDKs for all major mobile platforms • Tracking of sales, leads and installs across desktop, mobile site and mobile app • Real-time tracking and visibility for all mobile activity • Optimize your earnings from all mobile inventory
  10. 10. Problems Related to Mobile Marketing • Privacy Concerns • For Classes not Masses • Security Concerns • Spamming
  11. 11. Global Trends in Mobile Marketing
  12. 12. Mobile overtakes fixed Internet access in 2014
  13. 13. Mobile Media Time Is Now Greater Than Desktop and Other Media
  14. 14. Mobile Ad Spend still lags behind Mobile Media Consumption
  15. 15. Most Popular Devices to use Internet
  16. 16. Most Popular App Categories

×