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All Your Burning UAC Questions Answered


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Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.

Published in: Marketing
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All Your Burning UAC Questions Answered

  1. 1. ● 30 Minutes ● Ask questions at any time via this panel --> ● Q&A at the end ● Recording & slides via E-mail Housekeeping
  2. 2. Agenda 1. Introductions 2. UAC 3. Case Studies 4. Q&A
  3. 3. 42% Market Share of Performance Ad Spend Measurement #1 200+ Billion 1,000+ 180+ employees 6 Petabytes Monthly Traffic iOS Attribution SDK* Integrated Partners Data Points Tracked Monthly * Source
  4. 4. Confidential + Proprietary 300 million What are Universal App campaigns?
  5. 5. Proprietary + Confidential GoEuro delivers a holistic brand experience to more customers Expansion to 4 new markets +15% incremental increase in user activities Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
  6. 6. Universal App campaigns helped us drive app installs and engagement in an automated and efficient way. It helped us to engage more active bookers and we’re looking forward to replicating this success in other countries. “ “
  7. 7. Proprietary + Confidential Viber grows a more loyal user base 21% higher user retention rate 11.3% lower CPA
  8. 8. Using Universal App campaigns with action optimization helped us acquire more [high- quality] users with better budget utilization. It allowed us to directly optimize our campaign for our business goal, which is to acquire loyal users. “ “ - Moshi Blum, Head of User Acquisition, Viber
  9. 9. Proprietary + Confidential Zynga surpasses business profitability goals 54% higher returns than the target goal 97% higher campaign performance
  10. 10. We ran Universal App campaigns with Google, including user value and actions we wanted to drive. Not only did we notice goals were being hit, but they were exceeded by as much as 54%. “ “
  11. 11. UAC Do’s & Dont’s
  12. 12. Q&A