Mobile Marketing


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Mobile Marketing

  1. 1. Digital Media & Marketing Platforms Jessica Pycroft Alyssa Wilson Jessica Richards Lydia Prentice Challis Jason Sloan
  2. 2. Facebooks Mobile Ad RevenueFacebook have announced Q3 revenues of $1.26 b, almost 7% up onits Q2 revenues of $1.18 billion.Due to share-based pay-outs, Facebook posted a $59m loss despitethe increased revenues14% of ad revenues now come from mobile advertising and its mobilead revenue have more than tripled in the last 3 months.Mark Zuckerberg stated that over 600m people now share and connecton Facebook using a mobile device each month.
  3. 3. Mobile Helps Rescue Littlewoods, Very and Isme20% of online orders now come from mobile devices.Online business grew 6% this year, with 75% of total sales competed on theinternet.Mobile Traffic increased 260% and now makes up 30% of all site visits.Shop Direct still recorded a pre-tax loss of £57.7m, but this is a 27% improvementon the previous year, however the improvement is not all down to mobileThe groups CEO stated that these are great foundations to build on to create abest-in-class digital department store. One of the biggest opportunities we see isthe increased customer demand for m Commerce, where we have real expertise.
  4. 4. Facebook: Mobile Advertising Goes Social• Mobile advertising provides mainline into the personal lives of consumers• Most success stories about Facebook relate to it’s ability to allow interaction between consumers & brands• However chairman of shopping site “Gift” believes consumers don’t log into Facebook with the desire to shop• Companies are focusing on building brand identity relationships not just advertising• Facebook advertising is now seen as part of the buying process which also includes stages such as content marketing, promotion & customer interaction• Facebook are offering advertisers more relevant return on their investments, this is for example done through app promotion• App promotion is now available on mobile newsfeed via specialised ad spaces, clicking on the link takes the consumer to their app store and if purchased will show in their friends newsfeed• Already proved successful for TinyCo who saw a 50% increase in click-through and also for Nanigan who received 8-10 more reach• Further development is planned, including: only showing ads to non-users of the apps plus the ability to download without leaving Facebook• Could be possible undesired effect on brand equity through barrage of adverts
  5. 5. What is your mobile threat risks?• Fixmo highlights some of the largest “Threats, vulnerabilities, and risks within mobile devices in enterprise”.• These include the increasing rate of lost or stolen mobile devices and the malware boom caused by an increasing number of company used smartphones that continues to grow.• Stats:-95% of people tried to access mobile phones they found which did not belong to them-11% of pin codes are one of five common pairings e.g. 1234, 0000-86% of the most popular free iOS & android apps can access personal data stored on a mobiledevice-93% increase in mobile vulnerabilities from 2010 to 2011-47% of companies had a security breach due to ‘Bring your own device’ to work-24% of IT professionals found malware on work orientated smartphones.
  6. 6. NFC (Near Field Communication)• NFC is a wireless technology that makes use of interacting electromagnetic radio fields to transmit small bits of info between an “initiator” & a “target”• It is used in smartphones (i.e.. Blackberry & HTC), parking meters, payment system etc.• By 2014 at least 1/5 smartphones worldwide will feature NFC
  7. 7. Proximity Marketing• Proximity Marketing is localised wireless distribution of advertising content associated with a particular place• In other words using your smartphone to locate nearby products and services
  8. 8. App Development• The process in which app software is developed for handheld devices, such as smartphones and tablets. They can come pre-installed on the mobile device, or downloaded from different platforms.• Two main types, Native apps and Web applications.• Native apps are targeted at specific mobile platforms and therefore can create a level of interaction that would be difficult to achieve in a web app. They can be used as a marketing resource to provide a service to highlight a companys commercial projective, and enable the consumer to purchase directly.• Web apps need only one system in development and are simpler to create and maintain in comparison to Native apps.• HTML5 is a developing standard which is already starting to have a dramatic impact on the mobile Web. Although the final specification is not expected for several years yet, some major sites have already begun focusing on HTML5, for example the Financial Times newspaper, who in June 2011 released a Web application instead of device-specific apps..
  9. 9. iAds• An iAd is a mobile advertising platform developed by Apple for their products, allowing third party developers to directly embed adverts into their applications• w•• _xa_m7MXU
  10. 10. Smartphone Statistics by Country• 80% of the world now own a mobile (5 billion people)• Only 1.08 billion of these phones are smartphones• There are 91.4 million smartphones in the US
  11. 11. QR Codes