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Mobile marketing from analysis to launching a project

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Stages of launching your app with various technics and metrics to measure the impact of your application. Promotion plan, ads examples, analytical tools, etc.

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Mobile marketing from analysis to launching a project

  1. 1. Mobile marketing: from analysis to launch
  2. 2. Stages of launching your app CustomerPerformer Idea Searching for performer Waiting for sales Project design Development
  3. 3. Stages of launching your app|As it supposed to be CustomerPerformer Idea Searching for performer Waiting for sales Project design Development Planning your promotions Finding right analytics tools Working on app card for store
  4. 4. Planning the changes 1. Find out the goals of mobile apps 2. Find out the KPI for each goal 3. Choose the segments which you plan to analyse 4. Find out steps in the app for each task 5. Count the data point loading* 6. Choose your analytical tools *Points are any actions taken in app what may be analysed later on
  5. 5. Planning measurements | Example Task №1: Getting a profit with an app Task №2: Going to the offline store Task №3: Brand loyalty KPI: Revenue LTV KPI: Going to the category “Our stores” Assisted Revenue KPI: Social Shares 7, 14, 30-Days Retention Segments: Type of customer Traffic source Country / City Segments: Type of customer Traffic source Country / City Segments: Type of customer Traffic source Country / City
  6. 6. Planning measurements | Counting the load Number of visitors per day X Max number of points in chain X 30 Sometimes the number of active users is just enough
  7. 7. Planning your promotion Mobile app ● Facebook, myTarget, Twitter Adwords ● CPI networks ● PR + influence marketing ● Banner networks (NativeX, Mobvista, Propellerads, AppLovin) ● ASO Metrics Push-notifications E-mail triggers Retargeting + Deeplinking CPI, CPA, CR, CTR LTV, ARP(P)U, Retention, Uninstall rate, DAU, WAU, MAU
  8. 8. Ads examples
  9. 9. Ads examples
  10. 10. Choosing the analytical tools ASO tools Mobile Ad Analytics In-App Tools + CRM UX analytics Own analytics
  11. 11. Example of analysis system integration
  12. 12. Working on the app card for store ASO optimisation: ● Finding keywords (Keyword planner, hints in Google Play/App store, Sensor Tower) ● Description and screenshots ● Video creation
  13. 13. Difference between Google Play and App Store Working on the app card for store Google Play App Store Title 30 symbols 50 (23) symbols (optimal) Keywords - 100 symbols (include ,) Short description 80 symbols - Description 4000 symbols 4000 symbols Preview video 30 sec 30 sec Screenshots 8 5
  14. 14. Working on the app card for store | Examples Conversion rase up to 50%
  15. 15. Working on the app card for store | Examples
  16. 16. MyTarget vs Facebook CPI 0,34$CPI 0,22$
  17. 17. Influence marketing CPI от 0,05$
  18. 18. Driven traffic effect
  19. 19. Thank you!

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