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The Mobile Measurement Company
The Mobile Measurement Company
Your presenters
Juste Rastenyte
Product Marketing Manager
Adjust
Karlee Szeliga
Snapchat Bu...
The Mobile Measurement Company
‣ We will record the webinar
‣ You will receive the slides & recording via Email
‣ Let’s ma...
The camera is the new home screen
Source: Snap inc. Internal
Data, as of Q1 2018
Chat Camera Discover
Why people use Snapchat
The best place to keep up with
people you care about most
The best way to cap...
Snapchatters are…
Source: GlobalWebIndex
Q2 2017

Source: Snap Inc. Internal
Data as of Q1 2018
About 1 in 3 Adult Snapcha...
63%30%28%24%22%70%46%37%33%27%
Reach an audience you can’t find
anywhere else
Base: US Snapchatters aged 13+
Source: Custo...
Manage campaigns easily with
Ads Manager
Snap AdsCompetitors
A Superior Ad
Unit
Understand your value proposition
Snapchat
empowers
user choice
Make it
simple
to choose
YOU
Content Is

Opt-to-View
11
1. Build top snaps for 5 secs or less
Original
Make the
First 2s count
airbnb
Latest
Unforgettable trips
start with us
BOOK
NOW
INSTALL NOW
airbnb
Unforgettable...
2. Keep your objective in mind
What’s your objective
App Install Deep Linking
Visually demo
value prop
Strong CTA from
opening frame
App install goal
Drag and drop image here
Show App UX Strong VO CTA...
Full screen canvas for direct response
Video Still Animation
Ad
Aaptiv
#1 Audio Fitness App
INSTALL NOW Ad
Postmates
Chica...
3. Keep it Simple - Framing & Messaging
The Frame
TVC Snap Ad
Draft Kings
The Game of Games
INSTALL NOW Ad
Clear Messaging
Before Recommended
Design Home
Style rooms with #1 Home Decor App
MORE
Ad
Design Home
Style rooms with #1 ...
4. Purposeful Sound and Design
Sound Off Sound On
Fender
Fender Bluetooth Speakers
MORE
Ad
Fender
Fender Bluetooth Speakers
Ad
Importance of Sound
Highlight the CTA
Tapsports
Baseball ‘16
INSTALL NOW Ad
Shoedazzle
Buy now!
BUY NOW Ad
Create ads in Snap Publisher…
The Mobile Measurement Company 25
25,000+
Apps
1,000+
Partners
User level data Ad interactions
Attribution
Analytics
Engag...
The Mobile Measurement Company
Combining two forces
26
+
The Mobile Measurement Company 27
‣ Fully automated
‣ Cost Data reporting
‣ Audience syncing
Deep integration
The Mobile Measurement Company
Be aware
28
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
% Retained
Churned users
Retained use...
The Mobile Measurement Company 29
of marketers prioritise precision
targeting campaigns for 201862%
The Mobile Measurement Company 30
Reaching the right users to boost those KPIs
The Mobile Measurement Company 31
All users who
saw your app
Acquiring new users
The Mobile Measurement Company 32
Now It’s Up to You
Cross Promo Retargeting
Push 

campaigns
Lookalikes
The Mobile Measurement Company
Boosting User Acquisition with Snapchat
Meetic Group
33
of the CPA compared to
other social...
The Mobile Measurement Company
Thank You!
34
[Adjust & Snapchat] How to capture meaningful attention in 3 seconds
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[Adjust & Snapchat] How to capture meaningful attention in 3 seconds

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Learn more about the Snapchat platform, audience, and products that make it unique and the benefits the integration between Adjust and Snapchat offers.

You will learn:

- What the different ad formats look like
- How to optimize them
- How to measure their performance
- How you create powerful audiences with Snapchat and Adjust

See here for the video: https://www.youtube.com/watch?v=5nF4kkxc8_g

Published in: Marketing
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[Adjust & Snapchat] How to capture meaningful attention in 3 seconds

  1. 1. The Mobile Measurement Company
  2. 2. The Mobile Measurement Company Your presenters Juste Rastenyte Product Marketing Manager Adjust Karlee Szeliga Snapchat Business Specialist Snap inc. Samuel Bevan Global Online Sales EMEA Snap inc.
  3. 3. The Mobile Measurement Company ‣ We will record the webinar ‣ You will receive the slides & recording via Email ‣ Let’s make this interactive ‣ Q&A at the end Housekeeping
  4. 4. The camera is the new home screen Source: Snap inc. Internal Data, as of Q1 2018
  5. 5. Chat Camera Discover Why people use Snapchat The best place to keep up with people you care about most The best way to capture the moment and play with AR The best stories and entertainment, made for your phone
  6. 6. Snapchatters are… Source: GlobalWebIndex Q2 2017
 Source: Snap Inc. Internal Data as of Q1 2018 About 1 in 3 Adult Snapchatters are Parents of users are 18+80% Of users are female55% Of users are male45% 13% Dads 32% Parents 19% Moms
  7. 7. 63%30%28%24%22%70%46%37%33%27% Reach an audience you can’t find anywhere else Base: US Snapchatters aged 13+ Source: Custom App Annie analysis commissioned by Snap Inc. Weekly exclusive reach is based on the weekly overlap of active users on Snapchat and competitor app; calculation equals (1-Overlap Penetration); App Annie weights iOS and Android data in their sample to reflect the general population of the market; Figures calculated for Q1 and Q2 2017 % of Snapchatters who do not use other platform in any given month or week Weekly Reach Monthly Reach % of Snapchatters who use Snapchat and also use other platform in any given month or week
  8. 8. Manage campaigns easily with Ads Manager
  9. 9. Snap AdsCompetitors A Superior Ad Unit
  10. 10. Understand your value proposition Snapchat empowers user choice Make it simple to choose YOU Content Is
 Opt-to-View 11
  11. 11. 1. Build top snaps for 5 secs or less
  12. 12. Original Make the First 2s count airbnb Latest Unforgettable trips start with us BOOK NOW INSTALL NOW airbnb Unforgettable Trips INSTALL NOW Ad airbnb Unforgettable Trips INSTALL NOW Ad
  13. 13. 2. Keep your objective in mind
  14. 14. What’s your objective App Install Deep Linking
  15. 15. Visually demo value prop Strong CTA from opening frame App install goal Drag and drop image here Show App UX Strong VO CTA Gametime Last-Minute Tickets INSTALL NOW Ad
  16. 16. Full screen canvas for direct response Video Still Animation Ad Aaptiv #1 Audio Fitness App INSTALL NOW Ad Postmates Chicago, we get it. INSTALL NOW Ad Acorns Invest Today!
  17. 17. 3. Keep it Simple - Framing & Messaging
  18. 18. The Frame TVC Snap Ad Draft Kings The Game of Games INSTALL NOW Ad
  19. 19. Clear Messaging Before Recommended Design Home Style rooms with #1 Home Decor App MORE Ad Design Home Style rooms with #1 Home Decor App MORE Ad
  20. 20. 4. Purposeful Sound and Design
  21. 21. Sound Off Sound On Fender Fender Bluetooth Speakers MORE Ad Fender Fender Bluetooth Speakers Ad Importance of Sound
  22. 22. Highlight the CTA Tapsports Baseball ‘16 INSTALL NOW Ad Shoedazzle Buy now! BUY NOW Ad
  23. 23. Create ads in Snap Publisher…
  24. 24. The Mobile Measurement Company 25 25,000+ Apps 1,000+ Partners User level data Ad interactions Attribution Analytics Engagement Fraud Prevention We enable you to measure, analyse and protect all of your marketing data in one unified platform
  25. 25. The Mobile Measurement Company Combining two forces 26 +
  26. 26. The Mobile Measurement Company 27 ‣ Fully automated ‣ Cost Data reporting ‣ Audience syncing Deep integration
  27. 27. The Mobile Measurement Company Be aware 28 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 % Retained Churned users Retained users Potential retention rate Opportunity Designated users that will leave if you do nothing
  28. 28. The Mobile Measurement Company 29 of marketers prioritise precision targeting campaigns for 201862%
  29. 29. The Mobile Measurement Company 30 Reaching the right users to boost those KPIs
  30. 30. The Mobile Measurement Company 31 All users who saw your app Acquiring new users
  31. 31. The Mobile Measurement Company 32 Now It’s Up to You Cross Promo Retargeting Push 
 campaigns Lookalikes
  32. 32. The Mobile Measurement Company Boosting User Acquisition with Snapchat Meetic Group 33 of the CPA compared to other social media channels. ROI increase since the launch of the campaign. Acquisition channel overall in the past two months. -70% > 50% #2
  33. 33. The Mobile Measurement Company Thank You! 34

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