Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Top 5 Do's and Don'ts for App Retargeting

576 views

Published on

Considering running retargeting campaigns? From the targeting capabilities when building your retargeting segments, to the key components of creating successful creatives, Adjust and Remerge gives you a complete overview of the best practices for app retargeting.

Learn about:
1. How to encompass the full framework of app retargeting
2. What elements to consider when it comes to creatives
3. How to manage timeframe expectations

Published in: Mobile
  • Be the first to comment

  • Be the first to like this

Top 5 Do's and Don'ts for App Retargeting

  1. 1. Top 5 Do’s and Don’ts for App Retargeting ● - 30 Minutes ● - Ask questions at any time via this panel --> ● - Q&A at the end ● - Recording & slides via Email Housekeeping
  2. 2. Top 5 Do’s and Don’ts for App Retargeting Agenda 1. Introduction 2. Do’s and Don’ts from the network’s POV 3. Do’s and Don’ts from the attribution provider’s POV 4. Q&A
  3. 3. 22,000+ Integrated SDKs #1 200+ Billion 1k+ 190+ employees 7 Petabytes Monthly Traffic iOS Attribution SDK* Integrated Partners Data Points Tracked Monthly * Source http://mightysignal.com/top-ios-sdks?tag-24
  4. 4. Top 5 Do’s and Don’ts for App Retargeting Who We Are ● Founded in 2014, HQ in Berlin ○ Additional Offices in: ■ San Francisco ■ New York ■ Tokyo ■ Singapore
  5. 5. Top 5 Do’s and Don’ts for App Retargeting How Does It Work? App Publisher Re-Engagement Supply Partner Our Eco System
  6. 6. Top 5 Do’s and Don’ts for App Retargeting DO Consider Your Retargeting Goals Top Funnel Mid Funnel Lower Funnel Increase LTV Increase purchases Increase subscriptions / trials Convert engaged non-purchasers to purchasers Increase MAU Activate non purchasers
  7. 7. Top 5 Do’s and Don’ts for App Retargeting DO Consider Your Retargeting Goals The Point of Churn: When are users losing interest? Attribution Windows: What do I attribute to retargeting? User Flow from Ad to App: Will deeplinks be available? Goals: What is my primary goal for retargeting? →Do not ignore reengagement metrics! App Open Initial Activity Purchase Consideration Add to Cart Purchase New Offers First-Time Buyers Previous Buyers
  8. 8. Top 5 Do’s and Don’ts for App Retargeting DO Consider the Value Proposition for your User 728x90 1 2 3 4 1 Brand name must be visible 2 More detailed CTAs 3 Images directly related to the app 4 Short and catchy messages Good Example Bad Example Small brand name, colors don’t fit brand identity Generic CTA Message too long and not readable 2 1 3 1 2 3
  9. 9. Top 5 Do’s and Don’ts for App Retargeting DO Consider the Value Proposition for your User
  10. 10. Top 5 Do’s and Don’ts for App Retargeting Ecommerce Client Example: Client: e-commerce app running campaigns in multiple geos Goal: Return on Ad Spend (ROAS) Results: ROAS increased significantly on Day 7 vs. Day 1 – and continued to increase by Day 30. 1, 7, 15, and 30 Day ROAS Cohorts… DO Give It Time
  11. 11. Top 5 Do’s and Don’ts for App Retargeting DON’T Rely On UA Insights These users abandoned your app for a reason. The CTR is 2x lower for UA banners when used in a retargeting context. Remerge will find your users where they convert. Contextual UA insights won’t be able to speak to this.
  12. 12. Top 5 Do’s and Don’ts for App Retargeting DON’T Wait! It‘s 7x more cost-efficient to sell to an existing customer than to win a new one. 58% of users churn within the first 30 days. If a user doesn’t return after 7 days, there is a 60% chance they never will.
  13. 13. Top 5 Do’s and Don’ts for App Retargeting What is reattribution?
  14. 14. Top 5 Do’s and Don’ts for App Retargeting Optimize your Settings ● Inactivity window ● Tracker-level customization ● Instant reattribution
  15. 15. Top 5 Do’s and Don’ts for App Retargeting Deep Linking ● &deeplink=myapp://coupon ● Universal Linking ● Cross Platform Links
  16. 16. Top 5 Do’s and Don’ts for App Retargeting Cohort Analysis Where in the user funnel should you be reengaging users?
  17. 17. Top 5 Do’s and Don’ts for App Retargeting Audience Builder Who is your target audience?
  18. 18. Top 5 Do’s and Don’ts for App Retargeting Audience Builder ● A/B Testing ● Benchmarking Networks ● No user overlap
  19. 19. Top 5 Do’s and Don’ts for App Retargeting UA vs Retargeting Dynamic First
  20. 20. Top 5 Do’s and Don’ts for App Retargeting Q&A Margaret Johnson Director of Account Management Remerge Pallavi Kuntamukkala Technical Account Manager Adjust

×