The marketing situation on pharma industry has been rapidly changing, new technologies, solutions, and approaches are evolving. Remote calls with physicians, AR/VR applications, marketing automation…The demand in content creation grows, and the questions, that strike the industry are as following: - How fast does it takes to create new presentation for eDetailing? - What are the best way to localize these assets for new markets? - HCPs seem to prefer online meetings, but how to cover the demand in content? - How to meet deadlines and launch email campaigns, creating new templates packs? - How to think creatively under such a pressure? Get the answers in Viseven presentation.

1. LEVERAGE CREATIVITY
For efficient multichannel marketing

2. Marketing situation has changed!
• How fast does it takes to create new presentation
for eDetailing?
• What are the best way to localize these assets for
new markets?
• HCPs seem to prefer online meetings, but how to
cover the demand in content?
• How to meet deadlines and launch email
campaigns, creating new templates packs?
• How to think creatively under such a pressure?

3. Think content, not channels!
New trend is creating a channel-agnostic content,
that is possible to plug into any place within a
marketing strategy.

4. • Designing and executing brand strategy
• Extending multichannel presence
• Aligning promotional tactics with market insights
• Creating consistent CX across channels
• Empowering field force with promotional materials
• Adapting global assets for LATAM markets and
ensuring branding consistency
Routine day of pharma brand manager!
Daniela, 30 years
Pharma Brand Manager

5. • Budget
• Complicated management
• Time
Daniella dedicates 100% of her working time co-creating with agencies. At the
same time, Daniela’s role has a direct impact on brand marketing, making it
success or failure, but she has no time for it.
Challenges!

6. Perfect strategy!

7. Drive your multichannel marketing!
Just submit a request. And all
that is left for Daniela – is
stay focused on creativity

8. Seamless content delivery approach!
Create once – publish to many
 Technology
 Content management platform
 Digital content pipeline
 From templating to localization and publish

9. Create, adapt, deliver!
Create flexible content and easily adapt it for a variety of channels
• Content design realization
• Analysis and translating into tech task
• Converting into the required format
• Animating and structuring up to the requirements
• QA and proofreading
• Approval before go live
• Delivery into Sandbox

10. Behind the scenes: eWizard!
Platform for smooth creation and
delivery
• Auto-conversion from PDF, PowerPoint,
InDesign into CLM presentation
• Storage and access to globally-available
content with the brand portal
• Fast & easy editing, localization, updating,
and adapting
• One idea – multiple channels
• Library of approved files for re-use
• Integration with VEEVA and other systems

11. Flexibility for all content types!
• Interactive presentations for CLM
• Presentations for remote visits
• Templates for email campaigns
• Mobile apps: iOS, Android, Windows, cross
platform
• WEB sites and portals
• Calculators

12. Monitoring!
Always in control
• Track the pulse on all requests
• Measure the ratio of new development
vs. reuse or localizations
• Monitor the used time & resources

13. A variety of systems within one solution!

14. 4х faster time-to-market!
• Speed-up time-to-market
• Turnkey adapting, localizing, converting
• Optimized content production without growing budget
• New regions and markets easy coverage
• Rapid launch of multichannel content: emails and landings!

15. Project results: Daniella`s experience!
Results for 3 months/affiliate
• Launched 2 interactive presentations in fields
• Adapted 48 slides for re-use
• Approved 12 templates for 4 mailing workflows
• Created adaptable 2 microsites
Saved 30% of marketing budget in comparison with
the previous old-school content creation and delivery
approach

16. info@viseven.com
Viseven.com