This document summarizes a presentation about social media realities. It defines social media as online communities for sharing interests and conversing. It outlines major social media platforms like Facebook, Twitter, and LinkedIn, why businesses use each one, and provides principles for effective social media use. Key points include using social media to create awareness, engage customers, target hiring and find investors. The presentation recommends allocating about 32 hours per month to each social media vehicle and balancing informing, entertaining, interacting and converting users to business.

1. Social Media Realities
What the heck is this stuff? Why should I care?
Presented By:
www.SocialMediaDelivered.com
Tuesday May 13, 2010
Speaker: Eve Mayer Orsburn
CEO/Founder,
CEO/Founder Social Media Delivered

2. AGENDA
1. What is Social Media?
2.
2 What does S i l M di I l d ?
Wh d Social Media Include?
3. Why use Facebook?
4. Why use Twitter?
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5. Why use LinkedIn?
6. Social Media Principles

3. What is Social Media?
An ONLINE COMMUNITY shared with people who
like and do similar things that you like and do
A place to have a CONVERSATION with colleagues,
fellow consumers, and customers
,
A place where people GIVE and GET information
about things that interest them
Social Media is simply people COMMUNICATING
through new technologies
h h h l

4. What does Social Media Include?
FACEBOOK: The largest social media network
Over 400 million users median age 26 50% of users access it daily
users, 26, daily,
more than 700,000 business have a fan page, more popular than Google
TWITTER: A micro blog network
micro-blog
105 million users; average age 31, short person-to-person text
messages (140 characters) + pictures & videos, spreads any news (good
or bad) FAST
LINKEDIN: #1 Professional network site
65 million bus ess professionals, average age 41, t e most a ue t
o business p o ess o a s, a e age , the ost affluent
network (average income $109K), 80% of companies will use LinkedIn
for hiring this year
Other social media vehicles include YouTube for
informational videos, Blogs for expert opinion articles

5. Why use Facebook?
• Create brand awareness: Business to Consumer (B2C)
• Build loyalty through discussions
• Engage in customer communications
• Identify opportunities for improvement
• Release product and services information

6. Why use Twitter?
• Simple to use and understand
• Platform for marketing, PR and customer relations
• Engage in customer communications
• Monitor to gauge customer opinions – good or bad
g g p g
• Nip product issues in the bud

7. Why use LinkedIn?
• Targeted hiring/getting hired (actively or passively)
• Finds customers, forms business partnerships
customers
• Finds venture capital and investors
• Establishes credibility with the right audience
• Creating topic-centric communities (LinkedIn Groups)

8. Social Media Principles
• Start with a goal in mind
• You do NOT have to be everywhere all
the time!
• E t bli h employee usage and
Establish l d
empowerment guidelines
• LISTEN CAREFULLY then monitor
continuously
• Be prepared to act quickly when required
• Each social media vehicle (e.g. Twitter)
requires ~32 hours/month
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• Consider out-tasking for a rapid,
professional & effective start

9. Social Media Principles
The social media equation©
INFORMING 20%
+ ENTERTAINING 20%
+ INTERACTING 40%
+ CONVERTING TO BUSINESS 20%
= BUSINESS SUCCESS

10. LEARN MORE
GO TO www.SocialMediaDelivered.com FOR
A COMPLIMENTARY E-BOOK: SOCIAL NETWORKING
E BOOK:
AND ITS GOVERNANCE IN THE WORKPLACE
Got Questions? W
G Q i ? Want a copy of this presentation?
f hi i ?
Contact:
Tony@SocialMediaDelivered.com
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Social Media is all we do