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Tipping Point Social Media Workshop by The Social Larder 5 March 2013
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Tipping Point Social Media Workshop by The Social Larder 5 March 2013

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A Social Media workshop for the Metropolitan Waste Management Group http://www.mwmg.vic.gov.au/ by The Social Larder http://thesociallarder.com/ present by Paul Kaan at The Tipping Point Conference in ...

A Social Media workshop for the Metropolitan Waste Management Group http://www.mwmg.vic.gov.au/ by The Social Larder http://thesociallarder.com/ present by Paul Kaan at The Tipping Point Conference in Melbourne. 5 March 2013, Melbourne Cricket Ground.

Including:
Background “What is Social Media?”
Framework “Doing it well” http://thesociallarder.com/essential-social-media-practices/
Strategy “The Basics”
The Boss “Getting Support”
Risks “Social Media Policy”
Success stories “Case Studies”

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Tipping Point Social Media Workshop by The Social Larder 5 March 2013 Tipping Point Social Media Workshop by The Social Larder 5 March 2013 Presentation Transcript

  • Paul Kaan - The Social Larder Designer of Visionary Digital Strategies Follow us on Twitter @TheSocialLarder @PaulKaan M: 0437 941 963 E: paul@thesociallarder.com W: thesociallarder.com Tip the Social Media Equation in Your FavourTwitter Hashtag #tippingit Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan Digital StrategistHelping you connect with people Saving you time Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Background “ What is Social Media?” Framework “ Doing it well” Strategy “ The Basics” The Boss “ Getting Support” Risks “ Social Media Policy” Success stories “ Case Studies” Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • ?Paul  Kaan  –  thesociallarder.com  @thesociallarder
  • “ 76 per cent of Australians have adoptedsmartphones and 38 per cent own tablets”“More people are usingmobile devices to access social media than desktops” Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • “In 2013, typical Australians will spend more than20 leisure hours online, up from 18.3 in 2010 - with social media and shopping taking up most of that time” IBIS World 2013 Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • 20% of our time online is spent on:“ Social Media” Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • What isSocial Media? Paul  Kaan  –  thesociallarder.com  @thesociallarder
  • It’s just another way of … communicating …. or is it??? Paul  Kaan  –  thesociallarder.com  @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • THIS IS NOT SOCIAL MEDIA Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • THIS IS SOCIAL MEDIA:IT’S ABOUT RELATIONSHIPS Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • It’s how people talk about us too PIC Paul  Kaan  –  thesociallarder.com  @thesociallarder
  • Everything you used to do with paper &pen, books, over the phone …Can be done Online ... REAL TIME Paul  Kaan  –  thesociallarder.com @thesociallarder
  • Faster than before … Paul  Kaan  –  thesociallarder.com @thesociallarder
  • Reaching  more  of  the  World Paul  Kaan  –  thesociallarder.com @thesociallarder
  • Not Just Viewing Paul  Kaan  –  thesociallarder.com @thesociallarder
  • Being Part of the Game Paul  Kaan  –  thesociallarder.com @thesociallarder
  • If you want your people to hear you Paul  Kaan  –  thesociallarder.com  @thesociallarder
  • Go wherethey play Paul  Kaan  –  thesociallarder.com @thesociallarder
  • Interact Participate Relationships Collaborate Solve Problems Paul  Kaan  –  thesociallarder.com @thesociallarder
  • SOCIAL MEDIA STATS AUSTRALIA – DEC 20121. Facebook – 11,784,460 11. Google Plus – 340,0002. YouTube – 11,000,000 12. MySpace – 320,0003. Blogspot – 3,400,000 13. Yelp - 220,000  4. Tumblr – 2,900,000  14. Reddit – 165,000 5. WordPress.com – 2,700,000 15. StumbleUpon – 100,000 6. LinkedIn – 2,400,000 16. Digg – 41,000 7. Twitter – 2,200,000   17. Foursquare – 53,000 8. Instagram – 990,000  18. Delicious – 30,0009. Flickr – 830,000  10. Pinterest - 660,000 socialmedianews.com.au
  • Amplify your MESSAGE Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 23
  • The time is ripe!! Text Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • TextPaul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • TextPaul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • TextPaul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Texthttp://www.garbologie.com/ Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • http://www.wholesomemedia.com.au/ebook/ Slide Courtesy of Wholesome Media
  • The SocialFramework Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 31
  • THE SOCIAL FRAMEWORK ALL THE DETAILS!!thesociallarder.com/resources/essential-social-media-practices/
  • 1. UNDERSTANDING & AWARENESS
  • 2. STRATEGY
  • 3.TRAINING & CAPACITY
  • 4. IMPLEMENTATION & EVALUATION
  • 5. SUPPORT
  • The Basics Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 38
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 39
  • Why do YOU want to use it? Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 40
  • Who do youwant to Reach? Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 41
  • UnderstandingPersonas Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 42
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarderhttp://ecan.govt.nz/advice/your-school/games-movies/Pages/tip-balance-waste.aspx
  • What is your Story? Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 44
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 45
  • NoRandom Acts ofSocial Media? Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 46
  • Convincing The Boss Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Benefits aligned toBiz Strategy Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Case Studies withReal Impact Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Demonstratehow risks can be mitigated Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Risks ofNot Doing Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Social Media Policy Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 53
  • 1. Be honest about who you are.2. Make it clear that the views expressed are yours.3. You speak for yourself, but your actions represent those of Ford Motor Company.4. Use your common sense.5. Play nice.6. The Internet is a public space.7. The Internet remembers (i.e., “Whatever happens in Vegas…stays on Google.”).8. An official repsonse may be needed.9. Respect the privacy of offline conversations.10.Same rules and laws apply: new medium, no surprise.11.When in doubt, ask.
  • http://www.wholesomemedia.com.au/ebook/ Slide Courtesy of Wholesome Media
  • Case Studies Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  • Paul Kaan - The Social Larder Designer of Visionary Digital Strategies Follow us on Twitter @TheSocialLarder @PaulKaan M: 0437 941 963 E: paul@thesociallarder.com W: thesociallarder.com Tip the Social Media Equation in Your FavourTwitter Hashtag #tippingit Paul Kaan @paulkaan– thesociallarder.com @thesociallarder