Paul Kaan - The Social Larder        Designer of Visionary Digital Strategies    Follow us on Twitter @TheSocialLarder @Pa...
Paul Kaan                                         Digital                                        StrategistHelping you con...
Background “   What is Social Media?”       Framework “       Doing it well”           Strategy “     The Basics”     The ...
?Paul	  Kaan	  –	  thesociallarder.com	  @thesociallarder
“ 76 per cent of Australians have adoptedsmartphones and 38 per cent own tablets”“More people are usingmobile devices    t...
“In 2013, typical Australians will spend more than20 leisure hours online, up from 18.3 in 2010 - with social media and   ...
20% of our time online is spent on:“        Social Media”            Paul Kaan @paulkaan– thesociallarder.com             ...
What isSocial Media?    Paul	  Kaan	  –	  thesociallarder.com	  @thesociallarder
It’s just another way of …     communicating    …. or is it???       Paul	  Kaan	  –	  thesociallarder.com	  @thesociallar...
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder
THIS IS NOT SOCIAL MEDIA        Paul Kaan @paulkaan– thesociallarder.com                   @thesociallarder
THIS IS SOCIAL MEDIA:IT’S ABOUT RELATIONSHIPS        Paul Kaan @paulkaan– thesociallarder.com                   @thesocial...
It’s how people talk about us too                                 PIC         Paul	  Kaan	  –	  thesociallarder.com	  @the...
Everything you used to do with paper &pen, books, over the phone …Can be done Online ... REAL TIME              Paul	  Kaa...
Faster than before …       Paul	  Kaan	  –	  thesociallarder.com                 @thesociallarder
Reaching	  more	  of	  the	  World              Paul	  Kaan	  –	  thesociallarder.com                        @thesociallar...
Not Just Viewing    Paul	  Kaan	  –	  thesociallarder.com              @thesociallarder
Being Part of the Game        Paul	  Kaan	  –	  thesociallarder.com                  @thesociallarder
If you want your people to hear you           Paul	  Kaan	  –	  thesociallarder.com	  @thesociallarder
Go wherethey play            Paul	  Kaan	  –	  thesociallarder.com                      @thesociallarder
Interact      Participate    Relationships                                                  Collaborate      Solve Problem...
SOCIAL MEDIA STATS AUSTRALIA –                           DEC 20121. Facebook – 11,784,460        11. Google Plus – 340,000...
Amplify your MESSAGE      Paul Kaan @paulkaan– thesociallarder.com                 @thesociallarder                23
The time is ripe!!                   Text     Paul Kaan @paulkaan– thesociallarder.com                @thesociallarder
TextPaul Kaan @paulkaan– thesociallarder.com           @thesociallarder
TextPaul Kaan @paulkaan– thesociallarder.com           @thesociallarder
TextPaul Kaan @paulkaan– thesociallarder.com           @thesociallarder
Texthttp://www.garbologie.com/                    Paul Kaan @paulkaan– thesociallarder.com                               @...
http://www.wholesomemedia.com.au/ebook/ Slide Courtesy of Wholesome Media
The SocialFramework  Paul Kaan @paulkaan– thesociallarder.com             @thesociallarder                31
THE SOCIAL FRAMEWORK               ALL THE DETAILS!!thesociallarder.com/resources/essential-social-media-practices/
1. UNDERSTANDING &     AWARENESS
2. STRATEGY
3.TRAINING & CAPACITY
4. IMPLEMENTATION &     EVALUATION
5. SUPPORT
The Basics  Paul Kaan @paulkaan– thesociallarder.com             @thesociallarder                38
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder                39
Why do YOU want  to use it?     Paul Kaan @paulkaan– thesociallarder.com                @thesociallarder                40
Who do youwant to Reach?    Paul Kaan @paulkaan– thesociallarder.com               @thesociallarder                41
UnderstandingPersonas  Paul Kaan @paulkaan– thesociallarder.com             @thesociallarder                42
Paul Kaan @paulkaan– thesociallarder.com                        @thesociallarderhttp://ecan.govt.nz/advice/your-school/gam...
What is your Story?  Paul Kaan @paulkaan– thesociallarder.com             @thesociallarder                44
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder                45
NoRandom Acts      ofSocial Media?   Paul Kaan @paulkaan– thesociallarder.com              @thesociallarder               ...
Convincing The Boss  Paul Kaan @paulkaan– thesociallarder.com             @thesociallarder
Benefits  aligned toBiz Strategy   Paul Kaan @paulkaan– thesociallarder.com              @thesociallarder
Case Studies            withReal Impact   Paul Kaan @paulkaan– thesociallarder.com              @thesociallarder
Demonstratehow risks can be  mitigated    Paul Kaan @paulkaan– thesociallarder.com               @thesociallarder
Risks                  ofNot Doing  Paul Kaan @paulkaan– thesociallarder.com             @thesociallarder
Social Media   Policy   Paul Kaan @paulkaan– thesociallarder.com              @thesociallarder
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder                53
1. Be honest about who you are.2. Make it clear that the views expressed are yours.3. You speak for yourself, but your act...
http://www.wholesomemedia.com.au/ebook/ Slide Courtesy of Wholesome Media
Case Studies   Paul Kaan @paulkaan– thesociallarder.com              @thesociallarder
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder
Paul Kaan @paulkaan– thesociallarder.com           @thesociallarder
Paul Kaan - The Social Larder        Designer of Visionary Digital Strategies    Follow us on Twitter @TheSocialLarder @Pa...
Tipping Point Social Media Workshop by The Social Larder 5 March 2013
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Tipping Point Social Media Workshop by The Social Larder 5 March 2013

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A Social Media workshop for the Metropolitan Waste Management Group http://www.mwmg.vic.gov.au/ by The Social Larder http://thesociallarder.com/ present by Paul Kaan at The Tipping Point Conference in Melbourne. 5 March 2013, Melbourne Cricket Ground.

Including:
Background “What is Social Media?”
Framework “Doing it well” http://thesociallarder.com/essential-social-media-practices/
Strategy “The Basics”
The Boss “Getting Support”
Risks “Social Media Policy”
Success stories “Case Studies”

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Tipping Point Social Media Workshop by The Social Larder 5 March 2013

  1. 1. Paul Kaan - The Social Larder Designer of Visionary Digital Strategies Follow us on Twitter @TheSocialLarder @PaulKaan M: 0437 941 963 E: paul@thesociallarder.com W: thesociallarder.com Tip the Social Media Equation in Your FavourTwitter Hashtag #tippingit Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  2. 2. Paul Kaan Digital StrategistHelping you connect with people Saving you time Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  3. 3. Background “ What is Social Media?” Framework “ Doing it well” Strategy “ The Basics” The Boss “ Getting Support” Risks “ Social Media Policy” Success stories “ Case Studies” Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  4. 4. ?Paul  Kaan  –  thesociallarder.com  @thesociallarder
  5. 5. “ 76 per cent of Australians have adoptedsmartphones and 38 per cent own tablets”“More people are usingmobile devices to access social media than desktops” Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  6. 6. “In 2013, typical Australians will spend more than20 leisure hours online, up from 18.3 in 2010 - with social media and shopping taking up most of that time” IBIS World 2013 Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  7. 7. 20% of our time online is spent on:“ Social Media” Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  8. 8. What isSocial Media? Paul  Kaan  –  thesociallarder.com  @thesociallarder
  9. 9. It’s just another way of … communicating …. or is it??? Paul  Kaan  –  thesociallarder.com  @thesociallarder
  10. 10. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  11. 11. THIS IS NOT SOCIAL MEDIA Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  12. 12. THIS IS SOCIAL MEDIA:IT’S ABOUT RELATIONSHIPS Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  13. 13. It’s how people talk about us too PIC Paul  Kaan  –  thesociallarder.com  @thesociallarder
  14. 14. Everything you used to do with paper &pen, books, over the phone …Can be done Online ... REAL TIME Paul  Kaan  –  thesociallarder.com @thesociallarder
  15. 15. Faster than before … Paul  Kaan  –  thesociallarder.com @thesociallarder
  16. 16. Reaching  more  of  the  World Paul  Kaan  –  thesociallarder.com @thesociallarder
  17. 17. Not Just Viewing Paul  Kaan  –  thesociallarder.com @thesociallarder
  18. 18. Being Part of the Game Paul  Kaan  –  thesociallarder.com @thesociallarder
  19. 19. If you want your people to hear you Paul  Kaan  –  thesociallarder.com  @thesociallarder
  20. 20. Go wherethey play Paul  Kaan  –  thesociallarder.com @thesociallarder
  21. 21. Interact Participate Relationships Collaborate Solve Problems Paul  Kaan  –  thesociallarder.com @thesociallarder
  22. 22. SOCIAL MEDIA STATS AUSTRALIA – DEC 20121. Facebook – 11,784,460 11. Google Plus – 340,0002. YouTube – 11,000,000 12. MySpace – 320,0003. Blogspot – 3,400,000 13. Yelp - 220,000  4. Tumblr – 2,900,000  14. Reddit – 165,000 5. WordPress.com – 2,700,000 15. StumbleUpon – 100,000 6. LinkedIn – 2,400,000 16. Digg – 41,000 7. Twitter – 2,200,000   17. Foursquare – 53,000 8. Instagram – 990,000  18. Delicious – 30,0009. Flickr – 830,000  10. Pinterest - 660,000 socialmedianews.com.au
  23. 23. Amplify your MESSAGE Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 23
  24. 24. The time is ripe!! Text Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  25. 25. TextPaul Kaan @paulkaan– thesociallarder.com @thesociallarder
  26. 26. TextPaul Kaan @paulkaan– thesociallarder.com @thesociallarder
  27. 27. TextPaul Kaan @paulkaan– thesociallarder.com @thesociallarder
  28. 28. Texthttp://www.garbologie.com/ Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  29. 29. http://www.wholesomemedia.com.au/ebook/ Slide Courtesy of Wholesome Media
  30. 30. The SocialFramework Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 31
  31. 31. THE SOCIAL FRAMEWORK ALL THE DETAILS!!thesociallarder.com/resources/essential-social-media-practices/
  32. 32. 1. UNDERSTANDING & AWARENESS
  33. 33. 2. STRATEGY
  34. 34. 3.TRAINING & CAPACITY
  35. 35. 4. IMPLEMENTATION & EVALUATION
  36. 36. 5. SUPPORT
  37. 37. The Basics Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 38
  38. 38. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 39
  39. 39. Why do YOU want to use it? Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 40
  40. 40. Who do youwant to Reach? Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 41
  41. 41. UnderstandingPersonas Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 42
  42. 42. Paul Kaan @paulkaan– thesociallarder.com @thesociallarderhttp://ecan.govt.nz/advice/your-school/games-movies/Pages/tip-balance-waste.aspx
  43. 43. What is your Story? Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 44
  44. 44. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 45
  45. 45. NoRandom Acts ofSocial Media? Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 46
  46. 46. Convincing The Boss Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  47. 47. Benefits aligned toBiz Strategy Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  48. 48. Case Studies withReal Impact Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  49. 49. Demonstratehow risks can be mitigated Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  50. 50. Risks ofNot Doing Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  51. 51. Social Media Policy Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  52. 52. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder 53
  53. 53. 1. Be honest about who you are.2. Make it clear that the views expressed are yours.3. You speak for yourself, but your actions represent those of Ford Motor Company.4. Use your common sense.5. Play nice.6. The Internet is a public space.7. The Internet remembers (i.e., “Whatever happens in Vegas…stays on Google.”).8. An official repsonse may be needed.9. Respect the privacy of offline conversations.10.Same rules and laws apply: new medium, no surprise.11.When in doubt, ask.
  54. 54. http://www.wholesomemedia.com.au/ebook/ Slide Courtesy of Wholesome Media
  55. 55. Case Studies Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  56. 56. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  57. 57. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  58. 58. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  59. 59. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  60. 60. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  61. 61. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  62. 62. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  63. 63. Paul Kaan @paulkaan– thesociallarder.com @thesociallarder
  64. 64. Paul Kaan - The Social Larder Designer of Visionary Digital Strategies Follow us on Twitter @TheSocialLarder @PaulKaan M: 0437 941 963 E: paul@thesociallarder.com W: thesociallarder.com Tip the Social Media Equation in Your FavourTwitter Hashtag #tippingit Paul Kaan @paulkaan– thesociallarder.com @thesociallarder

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