SlideShare a Scribd company logo
1 of 33
Genre Analysis
KEY CONCEPTS FOR UNDERSTANDING
DiscourseCommunity Swales (1990) gives the followingdefinitions: A discoursecommunity has a broadlyagreed set of common public goals. It has mechanisms for intercommunication amongitsmembers(e.g., meetings, correspondence, newsletter, mailing list).
DiscourseCommunity c. It uses participatorymechanismsprimarilyto provide information and feedback (in accordance with the common goal). d. A discoursecommunity has developed and continues to developdiscoursal expectations (pp. 25-26).
Genreis a termfor grouping texts together, representing how writers typically use language to respond to recurring situations (Hyland, 2004).
    A genre comprises a set of communicative events, the members of which share some set of communicative purposes (Swales, 1990).    Exemplars of a genre exhibit various patterns of similarity in terms of structure, style, content and intended audience.
Genreis a social action and a speech eventthat has communicative goal shared by the members of a particulardiscoursecommunity.
[object Object]
In applied linguistics, three approaches to genre:
The English for specific purposes (ESP) approach
The New Rhetoric approach
The functional-systemic approach (Halliday),[object Object]
research article, conference proposal, business report, grant application, letter to the editor, reference letter, MA dissertation, MA dissertation proposal, lecture, seminar
Some examples are public and occluded.(Swales and Feaks 2000)
Public / Open Genres - are accessible to everyone, often published, and are easily visible and audible
Occluded / Supporting Genres - are ‘closed’, not public in nature, and often difficult to access examples of.
[object Object]
Genres and subgenres:
Review > book review, film review, CD review
Promotional writing > sales letter, tourist brochure,[object Object]
	This genre alsofollows the acceptable rhetorical structure popular in that discipline.  Example:        An adjustmentletter in a discoursecommunitylike the Baggage Claims in an airport must adhere to the policies and format in thatdepartment. It must alsobewrittenfollowingbaiscprinciples of business communication. If itdoes not followtheseprinciples, its genre integrityisatstake as well as the integrity of the departmentthatproducedit.
b. Discursive Processes and Genre  Bhatia (1999) points out thatprofessional genres are often the "products of a set of establishedproceduresthatform an important part of the disciplinary culture within a profession" (p.23).
Example:    In the field of information technology, a project proposal is a collaborative work that follows a cyclical process as groups collaborate with clients, with other members of the company, and with other members of the design group.
c. GenericPurposes and Intentions 	"Althoughmany of the genres employed in well-establishedprofessionalcontexts serve recognizable and somewhatstandardized set of communicative purposes, theyrarely, if ever, serve a single purpose. If nothingelse, theyalmostalways combine a more immediate single purposewith the moststanderdizedones of maintenance and continuance of goodwill and a mutuallybeneficialprofessionalrelationship" (Bhatia, 1999, p. 25).
Example:   - the use of newsletters by universities to inform the community about the developments in their institution and to market fund raising programs to the alumni
d. Genre Participants 	"Practicing genre isalmostlikeplaying a gamewithitsrules and conventions. Established genre participants, bothwriters and readers, are likeskillfulplayers, whosucceed by their manipulation and exploitation of, ratherthan a strict compliancewith, the rules of the game" (Bhatia, 1999, p.24).
e. Genre Versality Although genres like business lettersfollowconventional formats, different institutions and companies have theirownnorms for structuringtheircomminications. This is the reasonwhy new employeesneed to acquaintthemselveswith the corporate culture in theirworkplace.
Genre Analysisis a process of lookingatseveralsamples of a particular genre to analyzetheirsimilarities and differences in terms of theirpurposes, macrostructure and languagechoice.
Genre Analysis: The CARS Model             Swales (1990): Move and step analysis of introductions to    research articles: the CARS (creating a research space) model Move 1: Establishing a territory  Step 1. Claiming centrality and/or 	Step 2. Making topic generalizations and/or 	Step 3. Reviewing items of previous research Move 2: Establishing a niche  Step 1a Counter-claiming or Step 1b Indicating a gap or 	Step 1c Question-raising or 	Step 1d Continuing a tradition Move 3: Occupying the niche Step 1a Outlining purposes or 	Step 1b Announcing present research 	Step 2 Announcing principle findings 	Step 3 Indicating Research article structure
Genre Analysis: Recent Trends in Research ,[object Object]
Sales promotion letters (Bhatia, 1993),
PhD thesis (Bunton, 2005)

More Related Content

What's hot

Stylistics - Norm and Deviation.
Stylistics - Norm and Deviation.Stylistics - Norm and Deviation.
Stylistics - Norm and Deviation.AleeenaFarooq
 
Approches to course design in ESP
Approches to course design in ESPApproches to course design in ESP
Approches to course design in ESPRafia Amanat
 
Intro. to Stylistics
Intro. to StylisticsIntro. to Stylistics
Intro. to StylisticsFreelancer
 
THE ROLES OF ESP TEACHERS
THE ROLES OF ESP TEACHERSTHE ROLES OF ESP TEACHERS
THE ROLES OF ESP TEACHERSsteadyfalcon
 
Introduction to English for Specific Purposes
Introduction to English for Specific PurposesIntroduction to English for Specific Purposes
Introduction to English for Specific PurposesRuby Angela
 
ESP - English for specific purposes
ESP - English for specific purposesESP - English for specific purposes
ESP - English for specific purposesBasharat Mirza
 
Style and Stylistics
Style and StylisticsStyle and Stylistics
Style and StylisticsEzr Acelar
 
ESP (English for Specific Purposes) Origin
ESP (English for Specific Purposes) OriginESP (English for Specific Purposes) Origin
ESP (English for Specific Purposes) OriginMontefolka Ruel
 
Notional functional syllabus design
Notional functional syllabus designNotional functional syllabus design
Notional functional syllabus designMazharul Islam
 
Types of deviation
Types of deviationTypes of deviation
Types of deviationAmer Minhas
 
Needs Analysis and Evaluation In English Specific Purposes
Needs Analysis and Evaluation In English Specific PurposesNeeds Analysis and Evaluation In English Specific Purposes
Needs Analysis and Evaluation In English Specific PurposesLord Mark Jayson Ilarde
 

What's hot (20)

Stylistics - Norm and Deviation.
Stylistics - Norm and Deviation.Stylistics - Norm and Deviation.
Stylistics - Norm and Deviation.
 
Approches to course design in ESP
Approches to course design in ESPApproches to course design in ESP
Approches to course design in ESP
 
Intro. to Stylistics
Intro. to StylisticsIntro. to Stylistics
Intro. to Stylistics
 
Types of Needs analysis in ESP
Types of Needs analysis in ESPTypes of Needs analysis in ESP
Types of Needs analysis in ESP
 
THE ROLES OF ESP TEACHERS
THE ROLES OF ESP TEACHERSTHE ROLES OF ESP TEACHERS
THE ROLES OF ESP TEACHERS
 
pedagogical grammar
pedagogical grammarpedagogical grammar
pedagogical grammar
 
Introduction to English for Specific Purposes
Introduction to English for Specific PurposesIntroduction to English for Specific Purposes
Introduction to English for Specific Purposes
 
Genre analysis
Genre analysis Genre analysis
Genre analysis
 
ESP - English for specific purposes
ESP - English for specific purposesESP - English for specific purposes
ESP - English for specific purposes
 
Style and Stylistics
Style and StylisticsStyle and Stylistics
Style and Stylistics
 
Stylistic analysis
Stylistic analysisStylistic analysis
Stylistic analysis
 
Pedagogical stylistics
Pedagogical stylisticsPedagogical stylistics
Pedagogical stylistics
 
Stylistics
StylisticsStylistics
Stylistics
 
Types of syllabus design
Types of syllabus designTypes of syllabus design
Types of syllabus design
 
ESP (English for Specific Purposes) Origin
ESP (English for Specific Purposes) OriginESP (English for Specific Purposes) Origin
ESP (English for Specific Purposes) Origin
 
Notional functional syllabuses
Notional functional syllabusesNotional functional syllabuses
Notional functional syllabuses
 
Language & style
Language & styleLanguage & style
Language & style
 
Notional functional syllabus design
Notional functional syllabus designNotional functional syllabus design
Notional functional syllabus design
 
Types of deviation
Types of deviationTypes of deviation
Types of deviation
 
Needs Analysis and Evaluation In English Specific Purposes
Needs Analysis and Evaluation In English Specific PurposesNeeds Analysis and Evaluation In English Specific Purposes
Needs Analysis and Evaluation In English Specific Purposes
 

Viewers also liked

What is Semiotic analysis?
What is Semiotic analysis?What is Semiotic analysis?
What is Semiotic analysis?Purple Spinnaker
 
Rhetorical moves and audience considerations in the discussion sections of ra...
Rhetorical moves and audience considerations in the discussion sections of ra...Rhetorical moves and audience considerations in the discussion sections of ra...
Rhetorical moves and audience considerations in the discussion sections of ra...jodischneider
 
Academic writing publishing: SUSSEES 2017
Academic writing publishing: SUSSEES 2017Academic writing publishing: SUSSEES 2017
Academic writing publishing: SUSSEES 2017Pat Thomson
 
Research informed pedagogy
Research informed pedagogyResearch informed pedagogy
Research informed pedagogyArdian Setiawan
 
Innovative learning environment - ILE
Innovative learning environment - ILEInnovative learning environment - ILE
Innovative learning environment - ILEArdian Setiawan
 
M A Islam_Ch 5_Writing_Scientific_Paper (long form)
M A Islam_Ch 5_Writing_Scientific_Paper (long form)M A Islam_Ch 5_Writing_Scientific_Paper (long form)
M A Islam_Ch 5_Writing_Scientific_Paper (long form)Dr. Mohammad Aminul Islam
 
Editing and Proofreading Seminar-Workshop
Editing and Proofreading Seminar-WorkshopEditing and Proofreading Seminar-Workshop
Editing and Proofreading Seminar-WorkshopJocelyn Gagalang
 
Journal article introductions
Journal article introductionsJournal article introductions
Journal article introductionsPat Thomson
 
Being a qualitative researcher in ELT
Being a qualitative researcher in ELTBeing a qualitative researcher in ELT
Being a qualitative researcher in ELTArdian Setiawan
 
Methodology for research paper writing
Methodology for research paper writingMethodology for research paper writing
Methodology for research paper writingGovernment of India
 

Viewers also liked (13)

Semiotic analysis
Semiotic analysisSemiotic analysis
Semiotic analysis
 
What is Semiotic analysis?
What is Semiotic analysis?What is Semiotic analysis?
What is Semiotic analysis?
 
Genre ppt
Genre pptGenre ppt
Genre ppt
 
Rhetorical moves and audience considerations in the discussion sections of ra...
Rhetorical moves and audience considerations in the discussion sections of ra...Rhetorical moves and audience considerations in the discussion sections of ra...
Rhetorical moves and audience considerations in the discussion sections of ra...
 
Academic writing publishing: SUSSEES 2017
Academic writing publishing: SUSSEES 2017Academic writing publishing: SUSSEES 2017
Academic writing publishing: SUSSEES 2017
 
Research informed pedagogy
Research informed pedagogyResearch informed pedagogy
Research informed pedagogy
 
Innovative learning environment - ILE
Innovative learning environment - ILEInnovative learning environment - ILE
Innovative learning environment - ILE
 
Scholarship - Short
Scholarship - ShortScholarship - Short
Scholarship - Short
 
M A Islam_Ch 5_Writing_Scientific_Paper (long form)
M A Islam_Ch 5_Writing_Scientific_Paper (long form)M A Islam_Ch 5_Writing_Scientific_Paper (long form)
M A Islam_Ch 5_Writing_Scientific_Paper (long form)
 
Editing and Proofreading Seminar-Workshop
Editing and Proofreading Seminar-WorkshopEditing and Proofreading Seminar-Workshop
Editing and Proofreading Seminar-Workshop
 
Journal article introductions
Journal article introductionsJournal article introductions
Journal article introductions
 
Being a qualitative researcher in ELT
Being a qualitative researcher in ELTBeing a qualitative researcher in ELT
Being a qualitative researcher in ELT
 
Methodology for research paper writing
Methodology for research paper writingMethodology for research paper writing
Methodology for research paper writing
 

Similar to Genre Analysis

Rhina Genre Analysis
Rhina Genre AnalysisRhina Genre Analysis
Rhina Genre AnalysisHanagaj
 
Analysis Of Argument Structures Inquiries Into Effective Writing
Analysis Of Argument Structures  Inquiries Into Effective WritingAnalysis Of Argument Structures  Inquiries Into Effective Writing
Analysis Of Argument Structures Inquiries Into Effective WritingCarrie Romero
 
genre analysis and style.pptx
genre analysis and style.pptxgenre analysis and style.pptx
genre analysis and style.pptxZoobiaAbbasKhan
 
Genre approach fix
Genre approach fixGenre approach fix
Genre approach fixIca Dwi NF
 
Project 2 genre analysis report assignment promptin pr
Project 2 genre analysis report assignment promptin prProject 2 genre analysis report assignment promptin pr
Project 2 genre analysis report assignment promptin prDIPESH30
 
Conversation Analysis Paper
Conversation Analysis PaperConversation Analysis Paper
Conversation Analysis PaperTammy Lacy
 
Critical Discourse Analysis
Critical Discourse AnalysisCritical Discourse Analysis
Critical Discourse AnalysisKamranAhmed173
 
Academic Voices And Claims Reviewing Practices In Research Writing
Academic Voices And Claims  Reviewing Practices In Research WritingAcademic Voices And Claims  Reviewing Practices In Research Writing
Academic Voices And Claims Reviewing Practices In Research WritingCharlie Congdon
 
genre and register
genre and registergenre and register
genre and registeramjadgulabro
 
Teaching genre in the writing center 1
Teaching genre in the writing center   1Teaching genre in the writing center   1
Teaching genre in the writing center 1Ron Martinez
 
Analyzing Genres In Political Communication An Introduction
Analyzing Genres In Political Communication  An IntroductionAnalyzing Genres In Political Communication  An Introduction
Analyzing Genres In Political Communication An IntroductionAnn Wera
 
Critical Discourse Analysis Of The Speech Of Quaid E-Azam
Critical Discourse Analysis Of The Speech Of Quaid E-AzamCritical Discourse Analysis Of The Speech Of Quaid E-Azam
Critical Discourse Analysis Of The Speech Of Quaid E-AzamMichelle Love
 
Genre, text and grammar
Genre, text and grammarGenre, text and grammar
Genre, text and grammarPabloGomila
 

Similar to Genre Analysis (20)

Rhina Genre Analysis
Rhina Genre AnalysisRhina Genre Analysis
Rhina Genre Analysis
 
Analysis Of Argument Structures Inquiries Into Effective Writing
Analysis Of Argument Structures  Inquiries Into Effective WritingAnalysis Of Argument Structures  Inquiries Into Effective Writing
Analysis Of Argument Structures Inquiries Into Effective Writing
 
flowerdew basics
 flowerdew basics  flowerdew basics
flowerdew basics
 
genre analysis and style.pptx
genre analysis and style.pptxgenre analysis and style.pptx
genre analysis and style.pptx
 
Genre approach fix
Genre approach fixGenre approach fix
Genre approach fix
 
Project 2 genre analysis report assignment promptin pr
Project 2 genre analysis report assignment promptin prProject 2 genre analysis report assignment promptin pr
Project 2 genre analysis report assignment promptin pr
 
A Genre-Based Model Language
A Genre-Based Model LanguageA Genre-Based Model Language
A Genre-Based Model Language
 
Genre
GenreGenre
Genre
 
Conversation Analysis Paper
Conversation Analysis PaperConversation Analysis Paper
Conversation Analysis Paper
 
Critical Discourse Analysis
Critical Discourse AnalysisCritical Discourse Analysis
Critical Discourse Analysis
 
Academic Voices And Claims Reviewing Practices In Research Writing
Academic Voices And Claims  Reviewing Practices In Research WritingAcademic Voices And Claims  Reviewing Practices In Research Writing
Academic Voices And Claims Reviewing Practices In Research Writing
 
genre and register
genre and registergenre and register
genre and register
 
Teaching genre in the writing center 1
Teaching genre in the writing center   1Teaching genre in the writing center   1
Teaching genre in the writing center 1
 
Register theory
Register theoryRegister theory
Register theory
 
Discourse Analysis ppt
Discourse Analysis pptDiscourse Analysis ppt
Discourse Analysis ppt
 
Analyzing Genres In Political Communication An Introduction
Analyzing Genres In Political Communication  An IntroductionAnalyzing Genres In Political Communication  An Introduction
Analyzing Genres In Political Communication An Introduction
 
Critical Discourse Analysis Of The Speech Of Quaid E-Azam
Critical Discourse Analysis Of The Speech Of Quaid E-AzamCritical Discourse Analysis Of The Speech Of Quaid E-Azam
Critical Discourse Analysis Of The Speech Of Quaid E-Azam
 
Genre, text and grammar
Genre, text and grammarGenre, text and grammar
Genre, text and grammar
 
04
0404
04
 
04
0404
04
 

More from Teacher Rhina

Possessive Nouns PPT
Possessive Nouns PPTPossessive Nouns PPT
Possessive Nouns PPTTeacher Rhina
 
Subject and Verb Agreement
Subject and Verb AgreementSubject and Verb Agreement
Subject and Verb AgreementTeacher Rhina
 
Parliamentary Procedure
Parliamentary ProcedureParliamentary Procedure
Parliamentary ProcedureTeacher Rhina
 
Common Poetic Devices
Common Poetic DevicesCommon Poetic Devices
Common Poetic DevicesTeacher Rhina
 

More from Teacher Rhina (6)

Possessive Nouns PPT
Possessive Nouns PPTPossessive Nouns PPT
Possessive Nouns PPT
 
Noun Phrase
Noun PhraseNoun Phrase
Noun Phrase
 
Subject and Verb Agreement
Subject and Verb AgreementSubject and Verb Agreement
Subject and Verb Agreement
 
Prefixes & Suffixes
Prefixes & SuffixesPrefixes & Suffixes
Prefixes & Suffixes
 
Parliamentary Procedure
Parliamentary ProcedureParliamentary Procedure
Parliamentary Procedure
 
Common Poetic Devices
Common Poetic DevicesCommon Poetic Devices
Common Poetic Devices
 

Recently uploaded

INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
Q4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptxQ4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptxnelietumpap1
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Science 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptxScience 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptxMaryGraceBautista27
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxChelloAnnAsuncion2
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Celine George
 

Recently uploaded (20)

Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
Q4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptxQ4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptx
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Science 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptxScience 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptx
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17
 

Genre Analysis

  • 2. KEY CONCEPTS FOR UNDERSTANDING
  • 3. DiscourseCommunity Swales (1990) gives the followingdefinitions: A discoursecommunity has a broadlyagreed set of common public goals. It has mechanisms for intercommunication amongitsmembers(e.g., meetings, correspondence, newsletter, mailing list).
  • 4. DiscourseCommunity c. It uses participatorymechanismsprimarilyto provide information and feedback (in accordance with the common goal). d. A discoursecommunity has developed and continues to developdiscoursal expectations (pp. 25-26).
  • 5. Genreis a termfor grouping texts together, representing how writers typically use language to respond to recurring situations (Hyland, 2004).
  • 6. A genre comprises a set of communicative events, the members of which share some set of communicative purposes (Swales, 1990). Exemplars of a genre exhibit various patterns of similarity in terms of structure, style, content and intended audience.
  • 7. Genreis a social action and a speech eventthat has communicative goal shared by the members of a particulardiscoursecommunity.
  • 8.
  • 9. In applied linguistics, three approaches to genre:
  • 10. The English for specific purposes (ESP) approach
  • 11. The New Rhetoric approach
  • 12.
  • 13. research article, conference proposal, business report, grant application, letter to the editor, reference letter, MA dissertation, MA dissertation proposal, lecture, seminar
  • 14. Some examples are public and occluded.(Swales and Feaks 2000)
  • 15. Public / Open Genres - are accessible to everyone, often published, and are easily visible and audible
  • 16. Occluded / Supporting Genres - are ‘closed’, not public in nature, and often difficult to access examples of.
  • 17.
  • 18.
  • 20. Review > book review, film review, CD review
  • 21.
  • 22. This genre alsofollows the acceptable rhetorical structure popular in that discipline. Example: An adjustmentletter in a discoursecommunitylike the Baggage Claims in an airport must adhere to the policies and format in thatdepartment. It must alsobewrittenfollowingbaiscprinciples of business communication. If itdoes not followtheseprinciples, its genre integrityisatstake as well as the integrity of the departmentthatproducedit.
  • 23. b. Discursive Processes and Genre Bhatia (1999) points out thatprofessional genres are often the "products of a set of establishedproceduresthatform an important part of the disciplinary culture within a profession" (p.23).
  • 24. Example: In the field of information technology, a project proposal is a collaborative work that follows a cyclical process as groups collaborate with clients, with other members of the company, and with other members of the design group.
  • 25. c. GenericPurposes and Intentions "Althoughmany of the genres employed in well-establishedprofessionalcontexts serve recognizable and somewhatstandardized set of communicative purposes, theyrarely, if ever, serve a single purpose. If nothingelse, theyalmostalways combine a more immediate single purposewith the moststanderdizedones of maintenance and continuance of goodwill and a mutuallybeneficialprofessionalrelationship" (Bhatia, 1999, p. 25).
  • 26. Example: - the use of newsletters by universities to inform the community about the developments in their institution and to market fund raising programs to the alumni
  • 27. d. Genre Participants "Practicing genre isalmostlikeplaying a gamewithitsrules and conventions. Established genre participants, bothwriters and readers, are likeskillfulplayers, whosucceed by their manipulation and exploitation of, ratherthan a strict compliancewith, the rules of the game" (Bhatia, 1999, p.24).
  • 28. e. Genre Versality Although genres like business lettersfollowconventional formats, different institutions and companies have theirownnorms for structuringtheircomminications. This is the reasonwhy new employeesneed to acquaintthemselveswith the corporate culture in theirworkplace.
  • 29. Genre Analysisis a process of lookingatseveralsamples of a particular genre to analyzetheirsimilarities and differences in terms of theirpurposes, macrostructure and languagechoice.
  • 30. Genre Analysis: The CARS Model Swales (1990): Move and step analysis of introductions to research articles: the CARS (creating a research space) model Move 1: Establishing a territory Step 1. Claiming centrality and/or Step 2. Making topic generalizations and/or Step 3. Reviewing items of previous research Move 2: Establishing a niche Step 1a Counter-claiming or Step 1b Indicating a gap or Step 1c Question-raising or Step 1d Continuing a tradition Move 3: Occupying the niche Step 1a Outlining purposes or Step 1b Announcing present research Step 2 Announcing principle findings Step 3 Indicating Research article structure
  • 31.
  • 32. Sales promotion letters (Bhatia, 1993),
  • 35. German and American lectures (Schleef, 2009)
  • 36.
  • 37. Genres written by writers from different L1 backgrounds writing in English (Precht’s (1998) study of recommendation letters written by British, American, German and Eastern European lecturers)
  • 39. Bazerman’s (1988) work on the evolution of scientific report in physics
  • 40.
  • 41. b. Look for available in-house style guides or documentation manual. c. If you are doing the genre analysis for a graduatepaper, itis best to look for relatedresearch. This isalsoa good idea if you are conductingneedsanalysis to design an EOP (English for OccupationalPurpose) course.
  • 42. d. Next, ask about theirpurposes, intendedreaders, and writingprocesses e. Look for macro patterns. Theserefer to the major sections of a document. If you notice deviations to the pattern, find out theirreasons. f. Next, analyze how each section isorganized
  • 43. g. Finally, pay attention to the languagefeatures. For example, you check the use of voice, tense, and idioms. Manycompanieswant to have a distinct "voice ", and onlythosewhobelong to thosecompaniesunderstand how that "voice"isprojected.
  • 44. "Genre analysisadds to ourunderstanding of how languageisusedwithin an important discoursecommunity, and is a model of appliedlinguistics in its best sense – itdraws on linguistic and sociolinguistictheory to classify the nature of language use and languagelearning in an educational setting". – Long and Richards
  • 45.
  • 46. Bunton, D. (2005). The structure of PhD conclusion chapters. Journal of English for Specific Purposes, 4: 207-224.
  • 47. Hartford, B., & Bardovi-Harlig, K. (1992). Closing the Conversation: Evidence from the Academic Advising Session. Discourse Processes, 15, 93-116.
  • 48. Hoey, M. (1983). On the surface of discourse. London: Allen and Unwin.
  • 49. Hoey, M. (1994). Signalling in discourse: a functional analysis of a common discourse pattern in written and spoken English (pp. 26-45). In: M. Coulthard (Ed.). Advances in written text analysis. New York: Routledge.
  • 50. Hyland, K. (2004). Genre and second language writing. Ann Arbor, MI: University of Michigan Press.
  • 51. Swales, J. (1990). Genre Analysis: English in academic and research settings. Cambridge: Cambridge UP.