This is a presentation for students and graduates to consider how social media can help hone their professional online self, develop digital skills for the work place and it's impact on recruitment practices.
the Digital ‘You’
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• Understand the importance of developing
digital skills for employability
• Understand the benefits of cultivating a
professional digital presence
• Social Media platforms for engagement
• Do’s and Don’ts – LinkedIn etiquette
• Useful links
A recent CBI report estimated that 90% of UK
jobs require some level of IT competency.
“Students… must take the development of
their wider competencies as seriously as
they take their studies.”
Richard Lambert, Director-general,
Confederation of British Industry (CBI).
• Digital literacy is required in 77% of all employment
• Digital literacy is expected to be required in 90% of all
employment by 2015
• Employability for graduates increasingly requires a
broad range of digital literacy skills
• Employers expect graduates to be able to communicate
using digital media
The Chartered Institute for IT
Source: Sue Beckingham: http://www.slideshare.net/suebeckingham/why-you-need-a-professional-online-presence-and-how-to-do-it-rscon5
Highlights key skills
Social Media Table
• Professional online platform
• Connect with likeminded individuals within your industry
• Join groups of interest and engage proactively
• Free platforms e.g. Wordpress or Blogger
• Showcase knowledge, interests, experience etc.
• Share and encourage meaningful engagement/connections
• Reciprocate by sharing or commenting on other people’s work
Blogs, own website
• Mixture of video, presentation, collaboration, news stream
• Follow Employer Q&As, job/event accounts, ‘tweet-ups’ or
hashtags or use as creative outlet/content curation tools.
Twitter, Facebook, Pinterest,
Instagram, Scoop.it, Prezi,
Google docs, Vimeo,
Social Media is also
• Your professional online address book
• Your online CV
• Your link to opportunities
• Your tool for careers research
• Your chance to ‘manage’ your digital identity
Benefits of using LinkedIn
• Do use a professional photo and industry specific
keywords in your profile
• Do link to other relevant social media
• Don’t use the default message when inviting
someone to connect
• Do treat endorsements with caution.
Recommendations are more substantial
• Do manage your email settings so you aren’t
besieged with email from your groups
• Do share with others
LinkedIn: Do’s and Don’ts
Fiona Christie: http://prezi.com/3gwumaexbdmg/how-to-make-effective-use-of-linkedin/
Be media savvy, accentuate the positive to
eliminate the negative
Use social media to research industries, key
staff, for example, via LinkedIn, to
demonstrate your employer research
Learn, engage and share i.e. showcase your
social “media” capital
How to network ‘online’ effectively
Summary points to consider…
• What do I want my professional profile to say
• When should I start to build up my
• Where would I like to work, what social media
platforms does the company use?
• Who should I connect with?
• How can I get more help with this?
Reppler – helps you to manage your online profile across social networks
• TweetDelete – helps you to delete older tweets from your time line
• Manage your Identity – Helpful tutorials from the Internet Society
• 4 tips to manage your online reputation – Forbes magazine
• How to download your Twitter Archive - the real test is to read some of the old
tweets without cringing
• How easy is it to delete yourself from the web? – Guardian article
• Don’t just say it. Display it on your LinkedIn Profile. from LinkedIn, a way to
create a professional portfolio including visual content.
• Mashable – How Graph search affects your privacy
• Disconnect.me lets you control your data online
• Google Inactive Account Manager – allows you to decide what should happen
to your emails, photos i.e. digital life when you die.
• DuckDuckGo – internet search engine that says it will protect your privacy and
not record user information.
•Guardian: Using social media
to find work
•Do your own PR in a digital world
•Get an online presence now
•Social Media and Job Hunting
•How to use LinkedIn: Video guides for
•9 Ways students can use social media
•9 Steps to get most out of LinkedIn