Employability and the Digital You


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This is a presentation for students and graduates to consider how social media can help hone their professional online self, develop digital skills for the work place and it's impact on recruitment practices.

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Employability and the Digital You

  1. 1. Employability and the Digital ‘You’ Tahira Majothi careers consultant www.careers.salford.ac.uk 0161 295 5088 TheFacebookLikeStamphttps://www.flickr.com/photos/denisdervisevic/
  2. 2. • Understand the importance of developing digital skills for employability • Understand the benefits of cultivating a professional digital presence • Social Media platforms for engagement • Do’s and Don’ts – LinkedIn etiquette • Useful links Outline
  3. 3. https://www.flickr.com/photos/peternijenhuis/, footprints
  4. 4. A recent CBI report estimated that 90% of UK jobs require some level of IT competency. “Students… must take the development of their wider competencies as seriously as they take their studies.” Richard Lambert, Director-general, Confederation of British Industry (CBI). http://cardiff.ac.uk/careers/students/employability/digital-literacy/
  5. 5. • Digital literacy is required in 77% of all employment • Digital literacy is expected to be required in 90% of all employment by 2015 • Employability for graduates increasingly requires a broad range of digital literacy skills • Employers expect graduates to be able to communicate using digital media The Chartered Institute for IT http://www.bcs.org/category/17854
  6. 6. Socialmediaappshttps://www.flickr.com/photos/jasonahowie/
  7. 7. So consider: “What if [in this digital age] you’re only anonymous for 15 minutes?”
  8. 8. What does Google know about you?
  9. 9. Share Engage Learn Source: Sue Beckingham: http://www.slideshare.net/suebeckingham/why-you-need-a-professional-online-presence-and-how-to-do-it-rscon5
  10. 10. https://www.flickr.com/photos/31246066@N04/,EyeintheSky  Demonstrates your reflective academic learning and knowledge  Showcases relevant work experience  Highlights key skills & achievements  Enables connections & collaborations
  11. 11. Social Media Table • Professional online platform • Connect with likeminded individuals within your industry • Join groups of interest and engage proactively LinkedIn • Free platforms e.g. Wordpress or Blogger • Showcase knowledge, interests, experience etc. • Share and encourage meaningful engagement/connections • Reciprocate by sharing or commenting on other people’s work Blogs, own website • Mixture of video, presentation, collaboration, news stream platforms. • Follow Employer Q&As, job/event accounts, ‘tweet-ups’ or hashtags or use as creative outlet/content curation tools. Twitter, Facebook, Pinterest, Instagram, Scoop.it, Prezi, Google docs, Vimeo, YouTube, Drop-box, slideshare
  12. 12. Expand your ‘professional’ network https://www.flickr.com/photos/vshioshvili/,walkinghumanchain
  13. 13. Social Media is also changing ‘traditional’ recruitment practices
  14. 14. • Your professional online address book • Your online CV • Your link to opportunities • Your tool for careers research • Your chance to ‘manage’ your digital identity Benefits of using LinkedIn
  15. 15. • Do use a professional photo and industry specific keywords in your profile • Do link to other relevant social media • Don’t use the default message when inviting someone to connect • Do treat endorsements with caution. Recommendations are more substantial • Do manage your email settings so you aren’t besieged with email from your groups • Do share with others LinkedIn: Do’s and Don’ts Fiona Christie: http://prezi.com/3gwumaexbdmg/how-to-make-effective-use-of-linkedin/
  16. 16. Be media savvy, accentuate the positive to eliminate the negative Use social media to research industries, key staff, for example, via LinkedIn, to demonstrate your employer research Learn, engage and share i.e. showcase your social “media” capital How to network ‘online’ effectively
  17. 17. Summary points to consider… • What do I want my professional profile to say about me? • When should I start to build up my professional profile? • Where would I like to work, what social media platforms does the company use? • Who should I connect with? • How can I get more help with this?
  18. 18. Reppler – helps you to manage your online profile across social networks • TweetDelete – helps you to delete older tweets from your time line • Manage your Identity – Helpful tutorials from the Internet Society • 4 tips to manage your online reputation – Forbes magazine • How to download your Twitter Archive - the real test is to read some of the old tweets without cringing • How easy is it to delete yourself from the web? – Guardian article • Don’t just say it. Display it on your LinkedIn Profile. from LinkedIn, a way to create a professional portfolio including visual content. • Mashable – How Graph search affects your privacy • Disconnect.me lets you control your data online • Google Inactive Account Manager – allows you to decide what should happen to your emails, photos i.e. digital life when you die. • DuckDuckGo – internet search engine that says it will protect your privacy and not record user information. Useful links
  19. 19. Useful Links: •Twitter: @UoSCareers, @salfordpgrs, •Facebook: UoSCareers http://www.careers.salford.ac.uk/page/interactive •Guardian: Using social media to find work http://careers.guardian.co.uk/social-media-job-seeking •Do your own PR in a digital world http://careersatsalford.wordpress.com/2010/ 11/19/pr-in-a-digital-world/ •Get an online presence now •http://careersatsalford.wordpress.com/2011 /02/17/get-an-online-presence-now/ •Social Media and Job Hunting •http://www.careerplayer.com/tips-and- advice/general-advice/social-media-and-job- hunting.aspx •How to use LinkedIn: Video guides for students •http://learn.linkedin.com/students/step-1/ •9 Ways students can use social media http://mashable.com/2012/02/10/students- job-search-social-media/ •9 Steps to get most out of LinkedIn •https://onlineastevens.wordpress.com/2011 /05/05/9-easy-steps-to-getting-the-most-out- of-linkedin/